Lets grow your business in 2026, book a free 30min call today.
Lets grow your business in 2026, book a free 30min call today.
Author and founder, Uprise Digital
Performance marketing specialist and AI search researcher, Melbourne
Lakshane writes about how Australian service businesses win clients from Google, Meta and AI assistants like ChatGPT, Gemini and Perplexity. His articles draw on Uprise's own studies of AI answers, Google Maps rankings and builder websites, and on the agency's work with more than 100 Australian businesses.
Founder, Uprise Digital, Melbourne
Accenture and KPMG
Kathmandu and Jurlique
Triple J, BBC UK, MTV Australia, Spotify editorial
Background
Lakshane learned what makes people stop, listen and trust long before he worked in marketing. That thinking still shapes how Uprise plans ads, landing pages and AI search work for its clients.
Built audiences from scratch in a crowded attention market, with placements on Triple J, BBC UK, MTV Australia and Spotify editorial playlists.
Sharpened the analytical side of his work at two of the world's largest professional services firms.
Joined a leading TikTok-focused creative agency and ran campaigns for Kathmandu and Jurlique.
Founded the agency in Melbourne. Today he leads a team of performance marketers, SEO and AEO specialists and creative strategists.
Original research
Rather than repeat general advice, Lakshane's research articles test what actually separates the businesses that win, using live Google, Maps and AI assistant results from Australian searches.
3×
as likely to rank in Google
Compared 31 businesses every AI assistant picked with 31 that only one picked. Businesses named by 3 or 4 assistants were 3 times as likely to rank in Google.
Read the study →720
Google Maps listings tested
Across 36 Australian searches, the top 3 on Maps had twice the reviews of positions 4 to 20, and 44% had the city and service in their name.
Read the study →249
builder websites audited
Builders that AI assistants named were far more likely to list awards on their site (63% vs 40%) and to publish prices.
Read the study →Expertise
His articles cover the channels Uprise runs every day and the industries it knows best, with a focus on high-value leads for service businesses.
Proof
The ideas in his articles come from campaigns Uprise runs for Australian businesses. A few of the results, each with its full case study.
Articles
Guides, playbooks and research on Google Ads, Meta ads, SEO and AI search for Australian businesses, newest first.
Book a free strategy call. We'll look at your Google, Meta and AI search visibility and show you where the next leads will come from.
