Google Ads for Solar Companies, Tracked to Signed Jobs
We run Google Ads for solar installers and renewable product brands. Separate residential, battery and commercial campaigns, landing pages built to qualify, and reporting on cost per sale.
Recent Results for Solar Companies
Real solar and energy accounts, measured on cost per lead and cost per sale.
Solar and Energy
X Tech Renewables: Google and Meta Ads
Cost per lead, from a funnel the business owns
Solar and Energy
X Tech Renewables: Google and Meta Ads
Cost per acquisition, tracked in GA4 and the CRM
Solar and Energy
Macquarie Energy: Meta Ads and Funnel
Reduction in cost per lead, with ad spend unchanged
What Is Google Ads for Solar Companies?
Google Ads puts your solar business at the top of the results when someone searches for solar quotes, batteries or installers near them.
You pay per click, so the work is picking the right searches, writing claims that hold up, and sending clicks to pages that qualify.
How Google Ads Works for Solar
Four parts decide whether a click becomes a signed job.
- 01
Search terms
Residential, battery and commercial buyers search differently, so each gets its own campaign.
- 02
Ad copy
Savings, rebate and accreditation claims must be accurate under consumer law, every time.
- 03
Landing page
A page for each service area and product that answers price, rebate and warranty questions.
- 04
Offline tracking
Signed jobs imported back into Google Ads, so bidding learns from sales instead of form fills.
What Actually Moves Cost Per Sale for Solar Companies
Split by Buyer Type
Residential, battery and commercial searches get separate campaigns, ads and budgets, so one never starves the others.
Mid-Scale Commercial Keywords
Solar up to 1 MW installed from 1 October 2026 can now create STCs. We build campaigns for warehouse, farm and factory searches.
Negative Keywords
We block job seekers, DIY kits, wholesale and free panel searches that spend budget and never turn into an install.
Landing Pages per Area
Each service area gets its own page with local installs, current rebates and a short qualifying form.
Speed to Lead
Instant SMS and email alerts reach your sales team the moment a form lands, with automated follow-ups for anyone who doesn’t answer.
Offline Conversion Import
We send signed jobs back to Google Ads with enhanced conversions for leads, so bids follow sales.
Ad Copy the ACCC Would Accept
The ACCC says consumer law applies even when nobody meant to mislead. These are the solar claims we check before any ad goes live.
Savings and Output
Bill savings and kWh output claims need reasonable grounds, and the assumptions behind a savings figure can’t be left out.
Rebates and Eligibility
Rebate and feed-in tariff eligibility must be accurate. The battery discount changes over time, so we date-check every figure.
Accreditation Claims
Installer accreditation must be true and named correctly. SAA accredits installers and NETCC approves sellers, so we name each right.
Meet the People Behind Your Solar Ads
Lakshane Fonseka and our paid search team build your campaigns, write the ads, build the landing pages and report on cost per signed job every month.
X Tech Renewables Hit 150+ Leads a Month After the Rebate Market Cooled

X Tech relied on a third-party lead platform until rebates shifted and enquiries dried up.
We ran Google Ads for Melbourne homeowners already searching for solar and batteries, Meta ads for those still researching, and a custom landing page built to qualify. A CRM, email nurture and GA4 tracking now show which leads become sales.
Read the case studyWhy Google Ads Matters for Solar Companies Now
New ceiling for STC-eligible solar installed from 1 October 2026, up from 100 kW (Clean Energy Regulator)
Around 30% off eligible home batteries, with the discount falling over time until 2030 (DCCEEW)
NETCC Approved Sellers competing for the same buyers (NETCC, October 2025)
Search Campaigns vs Performance Max for Solar
Search Campaigns
- You choose the keywords
- You see the search terms
- Separate residential, battery and commercial budgets
- Ad copy you write and approve
- Best for high-intent quote searches
Performance Max
- Google decides where ads show
- Runs across Search, YouTube, Display, Discover, Gmail and Maps
- Less control over placements
- Needs strong conversion data to learn
- Useful once signed jobs are tracked
We start solar accounts on Search and add Performance Max once signed-job data is flowing back into the account.
How We Do Google Ads for Solar Companies
Four steps from audit to scaling what sells.
1
Audit Account and Funnel
We review your keywords, search terms, ads, landing pages and tracking, and show where your cost per sale leaks.
2
Rebuild by Buyer Type
Separate residential, battery and commercial campaigns, tight negatives, and ad copy checked against ACCC guidance.
3
Launch Pages and Tracking
A landing page per service area with a qualifying form, call tracking, and signed jobs imported back into Google Ads.
4
Optimise Weekly, Report Monthly
Weekly changes based on lead quality and cost per sale, and a monthly report on spend, leads and installs.
Google Ads for Solar Pricing
From $2,000 a month
- We recommend $3,000 to $5,000 a month in ad spend for a single solar service area.
- We publish our price so you know whether we’re in your range before you book a call.
What’s included
- Campaign build for residential, battery and commercial
- Keyword research by suburb and product
- Ad copy checked against ACCC guidance
- A landing page per service area
- Call tracking and offline conversion import
- Weekly optimisation and monthly reporting
Get a Free Solar Google Ads Audit
- Which search terms are wasting budget in your account today
- Whether your ad claims and landing pages hold up against ACCC guidance
- How to split budget across residential, battery and commercial
Book Your Free Audit
Our Clients Love Us
Verified
5.0
We came to Uprise Digital at the start of the year. We’re a large residential construction company and our pipeline had really started to shrink. We were only halfway through our insurance limit and our architect pipeline had basically dried up so we knew we needed to find the right marketing partner and fast.
From the first conversation Lakshane sat down with us and actually explained the strategy. Rather than just throwing us into a direct funnel they took a value first approach to the marketing which made a lot of sense for our industry. They did proper market research put together all our brochures landing pages ad scripts and basically built the entire strategy from the ground up including all the backend and technical side of things.
Working with Ben, Hayley and the rest of the team has been seamless honestly. Within a day of going live we were already getting 5 to 6 inquiries a day which was above the benchmarks the Uprise team had even set for us.
We’re working toward 8 figure sales goals so there was real money on the line here. But from the strategy right through to the video production team the whole experience has been awesome. Super happy with where things are heading and already seeing the results on the ground.

- Owner @ KGN Homes
Verified
5.0
We’ve been working with Uprise for a little over a month now and already what a huge difference it’s made having the right people on the job! From the get go Lakshane understood what we needed and Ben on the fortnightly meetings has been a huge help in educating us along the way and ensuring we’re on track to achieving our targets. They even built my business a custom landing page, making my Google ads even more effective. Couldn’t recommend them more highly!

- Owner @ JC Earthmoving
Verified
5.0
Was a bit hesitant after getting ghosted by another agency but these guys have been unreal for my demo business. The biggest difference is they actually stay in touch and care about getting you wins. Ben, Lakshane and the team don’t just set stuff up and disappear – they’re always checking in, fixing problems straight away and looking at ways to improve things.
Only a few weeks in and I’ve already locked in 2 house demos with a builder, got heaps of other quotes out there too. Leads have been solid and yeah some jobs are 4-12 weeks away but thats just how it goes in this game, at least Im building up work.
Theyve sorted everything from the Meta ads to retargeting and when I had issues with emails going to promotions or targeting the wrong areas they fixed it immediately. What makes Uprise different – if they dont hear from me they message me first, not the other way around.
This is just the start and keen to see where it goes. Would definitely recommend if you want an agency that actually cares.

- Owner @ DemoSpec
Verified
5.0
Working with Uprise has been a refreshing change from our past experiences with marketing agencies. From the beginning, the team took the time to understand our products, target audience, and what actually drives enquiries in our industry. That level of attention made all the difference.
They’ve helped refine our advertising strategy and improve our content across multiple platforms, leading to a clear increase in both leads and engagement. Communication is consistent, transparent, and genuinely collaborative – something we hadn’t experienced before.
We’ve been with Uprise since around February, and the results speak for themselves. It’s great to finally work with a team that delivers on what they promise and brings real value to our business. Highly recommend.

- Superior Panel
Verified
5.0
Thank you team 🙌🏼

- Owner @ LMS Constructions
Verified
5.0
Uprise Digital transformed struggling business from 2-day to consistent 6-day operations over several months. Lakshane, Prav, and team provide incredible impact, unwavering support, and are always available for questions and strategy adjustments.

- Founder @ Demolition4U
Verified
5.0

- Founder @ You Do You Productions
Verified
5.0

- Founder @ Better Life Patios, Brisbane
Verified
5.0

- Founder @ Farache Group, Sydney
Verified
5.0

- Founder @ DW Carpentry
Verified
5.0
Outstanding landing pages and comprehensive marketing services for cleaning and building services company. Their expertise, meticulous attention to detail, and results-driven approach greatly boosted online presence.

- Chief Business Manager @ Just Focus
Verified
5.0

- Founder @ The Wallsmiths
Google Ads for Solar Questions, Answered
We recommend $3,000 to $5,000 a month for a single service area. More areas, battery campaigns or commercial work need more.
Usually within 1 to 2 weeks of launch, with peak performance after 4 to 8 weeks as the account learns.
Start with Search. Performance Max decides where your ads show and needs good conversion data, so we add it once signed jobs feed back into the account.
Yes, if the figure and eligibility are accurate on the day the ad runs. The federal discount is around 30% and falls over time until 2030, so we review rebate copy whenever the rules change.
Google catches people already searching for quotes, so intent is high. Meta reaches homeowners before they search. Most solar companies do best running both and letting the numbers decide the split.
Yes. Product brands need campaigns on product, comparison and stockist searches, with installer finder pages that send buyers to your network.
Our work starts from $2,000 a month. We quote once we know your service areas and products.
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