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Google Ads for Solar Companies, Tracked to Signed Jobs

We run Google Ads for solar installers and renewable product brands. Separate residential, battery and commercial campaigns, landing pages built to qualify, and reporting on cost per sale.

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Recent Results for Solar Companies

Real solar and energy accounts, measured on cost per lead and cost per sale.

Solar Google Ads, explained

What Is Google Ads for Solar Companies?

Google Ads puts your solar business at the top of the results when someone searches for solar quotes, batteries or installers near them.

You pay per click, so the work is picking the right searches, writing claims that hold up, and sending clicks to pages that qualify.

How Google Ads Works for Solar

Four parts decide whether a click becomes a signed job.

  1. 01

    Search terms

    Residential, battery and commercial buyers search differently, so each gets its own campaign.

  2. 02

    Ad copy

    Savings, rebate and accreditation claims must be accurate under consumer law, every time.

  3. 03

    Landing page

    A page for each service area and product that answers price, rebate and warranty questions.

  4. 04

    Offline tracking

    Signed jobs imported back into Google Ads, so bidding learns from sales instead of form fills.

$3k to $5kOur recommended monthly Google Ads budget for one solar service areaUprise Digital, 2026
1 to 2 wksTypical time to first leads after a solar Google Ads launchUprise Digital, 2026

What Actually Moves Cost Per Sale for Solar Companies

  • Split by Buyer Type

    Residential, battery and commercial searches get separate campaigns, ads and budgets, so one never starves the others.

  • Mid-Scale Commercial Keywords

    Solar up to 1 MW installed from 1 October 2026 can now create STCs. We build campaigns for warehouse, farm and factory searches.

  • Negative Keywords

    We block job seekers, DIY kits, wholesale and free panel searches that spend budget and never turn into an install.

  • Landing Pages per Area

    Each service area gets its own page with local installs, current rebates and a short qualifying form.

  • Speed to Lead

    Instant SMS and email alerts reach your sales team the moment a form lands, with automated follow-ups for anyone who doesn’t answer.

  • Offline Conversion Import

    We send signed jobs back to Google Ads with enhanced conversions for leads, so bids follow sales.

Ad Copy the ACCC Would Accept

The ACCC says consumer law applies even when nobody meant to mislead. These are the solar claims we check before any ad goes live.

01

Savings and Output

Bill savings and kWh output claims need reasonable grounds, and the assumptions behind a savings figure can’t be left out.

02

Rebates and Eligibility

Rebate and feed-in tariff eligibility must be accurate. The battery discount changes over time, so we date-check every figure.

03

Accreditation Claims

Installer accreditation must be true and named correctly. SAA accredits installers and NETCC approves sellers, so we name each right.

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Meet the People Behind Your Solar Ads

Lakshane Fonseka and our paid search team build your campaigns, write the ads, build the landing pages and report on cost per signed job every month.

X Tech Renewables Hit 150+ Leads a Month After the Rebate Market Cooled

X Tech Renewables case study

X Tech relied on a third-party lead platform until rebates shifted and enquiries dried up.

We ran Google Ads for Melbourne homeowners already searching for solar and batteries, Meta ads for those still researching, and a custom landing page built to qualify. A CRM, email nurture and GA4 tracking now show which leads become sales.

Read the case study
150+inbound leads a month, owned by the business
$55cost per lead and $400 cost per acquisition
15to 20% of enquiries convert to sales

Why Google Ads Matters for Solar Companies Now

72 MW

New ceiling for STC-eligible solar installed from 1 October 2026, up from 100 kW (Clean Energy Regulator)

11 %

Around 30% off eligible home batteries, with the discount falling over time until 2030 (DCCEEW)

8 +

NETCC Approved Sellers competing for the same buyers (NETCC, October 2025)

Search Campaigns vs Performance Max for Solar

Search Campaigns

Performance Max

We start solar accounts on Search and add Performance Max once signed-job data is flowing back into the account.

How We Do Google Ads for Solar Companies

Four steps from audit to scaling what sells.

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1

Audit Account and Funnel

We review your keywords, search terms, ads, landing pages and tracking, and show where your cost per sale leaks.

2

Rebuild by Buyer Type

Separate residential, battery and commercial campaigns, tight negatives, and ad copy checked against ACCC guidance.

3

Launch Pages and Tracking

A landing page per service area with a qualifying form, call tracking, and signed jobs imported back into Google Ads.

4

Optimise Weekly, Report Monthly

Weekly changes based on lead quality and cost per sale, and a monthly report on spend, leads and installs.

Google Ads for Solar Pricing

From $2,000 a month

What’s included

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Get a Free Solar Google Ads Audit

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Google Ads for Solar Questions, Answered

How much should a solar company spend on Google Ads?

We recommend $3,000 to $5,000 a month for a single service area. More areas, battery campaigns or commercial work need more.

How fast do Google Ads bring solar leads?

Usually within 1 to 2 weeks of launch, with peak performance after 4 to 8 weeks as the account learns.

Should we run Performance Max for solar?

Start with Search. Performance Max decides where your ads show and needs good conversion data, so we add it once signed jobs feed back into the account.

Can we advertise the battery rebate?

Yes, if the figure and eligibility are accurate on the day the ad runs. The federal discount is around 30% and falls over time until 2030, so we review rebate copy whenever the rules change.

Is Google better than Meta for solar?

Google catches people already searching for quotes, so intent is high. Meta reaches homeowners before they search. Most solar companies do best running both and letting the numbers decide the split.

Do you run Google Ads for battery and product brands?

Yes. Product brands need campaigns on product, comparison and stockist searches, with installer finder pages that send buyers to your network.

How much does Google Ads management cost?

Our work starts from $2,000 a month. We quote once we know your service areas and products.

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