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Google Ads for Real Estate Agencies and Buyers Agents

Buyers agent clicks cost a median $18.54 in our research. We make each one count with tight keywords, separate vendor and buyer campaigns, and landing pages built to convert.

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What Property Clicks Cost in Australia

From our July 2026 study of Google Ads costs across 12 Australian cities.

Google Ads for Property

What Is Google Ads for Real Estate?

Paid search ads that put your agency or buyers agency at the top of Google when someone searches for an agent, an appraisal or property advice.

You pay per click, so the job is buying the right clicks and turning them into conversations.

How Google Ads Works for Property Businesses

Clicks are expensive in property, so the account structure decides what you pay for.

  1. 01

    Pick Hiring Searches

    Bid on buyers agent, appraisal and “sell my house” searches. Leave listing searches to the portals.

  2. 02

    Filter Out Wasted Clicks

    Negative keywords block rentals, jobs and real estate courses, so you only pay for potential clients.

  3. 03

    Send to One Page

    Each campaign lands on a page built for that search, with proof and one clear next step.

  4. 04

    Track to Signed Client

    Calls and forms flow into your CRM, so bidding learns which searches sign appraisals and briefs.

$14.37median cost per click across property searches in 12 citiesUprise Digital, 2026
6 of 58builder Google Ads we followed reached a purpose-built landing pageUprise Digital, 2026

What Actually Moves Google Ads Results for Property Businesses

  • Vendor and Buyer Split

    Owners wanting an appraisal and buyers wanting representation search differently. Each gets its own campaign, budget and landing page.

  • Bidding by Location

    Buyers agent clicks ran from $3.05 to $30.70 depending on the city in our study. We set bids by area, so budget goes where clients sign.

  • Negative Keyword Lists

    Rentals, job seekers, licence courses and portal brand searches drain property budgets. We block them from day one and review search terms weekly.

  • Proof in the Ad

    Licence, REBAA membership, review rating and years in the suburb go into your ad assets, so clicks come from people already leaning your way.

  • Price Rules in Listing Ads

    From 17 November 2026, NSW sale ads on websites and electronic platforms need a price or price range. Any ad for a specific property is checked against it.

  • Offline Conversion Tracking

    A buyer brief signed weeks later still counts. We send CRM outcomes back to Google so bidding learns which searches bring in fees.

Landing Pages That Turn Clicks Into Appraisals

At a median $18.54 per buyers agent click, sending paid traffic to a homepage is expensive. In our study of 58 builder ads, only 6 reached a purpose-built landing page.

01

One Page per Campaign

An appraisal page for vendors, a buyer brief page for buyers, and an investor page if you advise investors.

02

Proof Above the Fold

Licence details, recent sales or purchases, review rating and a named agent, before anyone scrolls.

03

A Short Form and a Phone Number

Ask only what you need to call back. Tracked numbers show which keywords produce calls.

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Meet the People Behind Your Google Ads

One team builds your campaigns, writes your ads, designs your landing pages and reports on the appraisals and buyer briefs they produce.

Why Google Ads Matters for Real Estate Now

$ 72

median cost per buyers agent click. Every wasted click hurts (Uprise CPC study, Jul 2026)

11 M

buyer enquiries a month went through realestate.com.au in FY26. Paid search sends enquiries to you (REA Group)

8 Nov

2026 is when NSW sale ads on websites and apps must show a price or price range (NSW Fair Trading)

Search Ads vs Performance Max for Property

Search Ads

Performance Max

We start property clients on Search and test Performance Max once CRM data shows what a signed client looks like.

How We Do Google Ads for Real Estate

Four steps from audit to scaled campaigns.

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1

Audit Your Account and Market

We review your current account, search terms and cost per enquiry, and map the hiring searches in each suburb you serve.

2

Build Campaigns and Landing Pages

Separate vendor, buyer and investor campaigns, each with its own negative keyword list and a landing page written for that search.

3

Connect Tracking to Your CRM

Calls, forms and signed clients tracked, so we judge every keyword by the business it brings in.

4

Optimise and Scale

We monitor daily, cut wasted spend and move budget to the suburbs and searches that sign clients.

Google Ads for Property Consultants Pricing

From $2,000 a month

What’s included

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Google Ads for Property Consultants Questions, Answered

How much should a real estate business spend on Google Ads?

It depends on your area. Buyers agent clicks ranged from $3.05 to $30.70 by city in our study. We set the budget from local click costs and the number of enquiries you need, then adjust once real data comes in.

Should we bid on searches like “houses for sale”?

Usually not. Those searchers want listings, and the portals serve them. We bid on searches from people choosing an agent, a buyers agent or an advisor.

Can one campaign cover both vendors and buyers?

It shouldn’t. Vendors and buyers search differently, convert differently and are worth different amounts to you. Separate campaigns keep budget and reporting clean.

Do NSW’s new underquoting laws affect our Google Ads?

From 17 November 2026, NSW ads for the sale of residential property on websites and other electronic platforms need a selling price or price range. Any ad for a specific property you’re selling must comply, so we check every listing ad.

How quickly will Google Ads bring in enquiries?

Ads can run as soon as they’re approved. Enquiries depend on budget and competition in your suburbs, and signed clients take longer, so we track the full path from click to signed agreement.

Should we run Facebook and Instagram ads too?

Often, yes. Google catches people already searching for an agent, while Meta reaches homeowners and buyers earlier. We run both, so one team reports on every channel.

Related Guides and Research