Google Ads for Real Estate Agencies and Buyers Agents
Buyers agent clicks cost a median $18.54 in our research. We make each one count with tight keywords, separate vendor and buyer campaigns, and landing pages built to convert.
What Property Clicks Cost in Australia
From our July 2026 study of Google Ads costs across 12 Australian cities.
What Is Google Ads for Real Estate?
Paid search ads that put your agency or buyers agency at the top of Google when someone searches for an agent, an appraisal or property advice.
You pay per click, so the job is buying the right clicks and turning them into conversations.
How Google Ads Works for Property Businesses
Clicks are expensive in property, so the account structure decides what you pay for.
- 01
Pick Hiring Searches
Bid on buyers agent, appraisal and “sell my house” searches. Leave listing searches to the portals.
- 02
Filter Out Wasted Clicks
Negative keywords block rentals, jobs and real estate courses, so you only pay for potential clients.
- 03
Send to One Page
Each campaign lands on a page built for that search, with proof and one clear next step.
- 04
Track to Signed Client
Calls and forms flow into your CRM, so bidding learns which searches sign appraisals and briefs.
What Actually Moves Google Ads Results for Property Businesses
Vendor and Buyer Split
Owners wanting an appraisal and buyers wanting representation search differently. Each gets its own campaign, budget and landing page.
Bidding by Location
Buyers agent clicks ran from $3.05 to $30.70 depending on the city in our study. We set bids by area, so budget goes where clients sign.
Negative Keyword Lists
Rentals, job seekers, licence courses and portal brand searches drain property budgets. We block them from day one and review search terms weekly.
Proof in the Ad
Licence, REBAA membership, review rating and years in the suburb go into your ad assets, so clicks come from people already leaning your way.
Price Rules in Listing Ads
From 17 November 2026, NSW sale ads on websites and electronic platforms need a price or price range. Any ad for a specific property is checked against it.
Offline Conversion Tracking
A buyer brief signed weeks later still counts. We send CRM outcomes back to Google so bidding learns which searches bring in fees.
Landing Pages That Turn Clicks Into Appraisals
At a median $18.54 per buyers agent click, sending paid traffic to a homepage is expensive. In our study of 58 builder ads, only 6 reached a purpose-built landing page.
One Page per Campaign
An appraisal page for vendors, a buyer brief page for buyers, and an investor page if you advise investors.
Proof Above the Fold
Licence details, recent sales or purchases, review rating and a named agent, before anyone scrolls.
A Short Form and a Phone Number
Ask only what you need to call back. Tracked numbers show which keywords produce calls.
Meet the People Behind Your Google Ads
One team builds your campaigns, writes your ads, designs your landing pages and reports on the appraisals and buyer briefs they produce.
Why Google Ads Matters for Real Estate Now
median cost per buyers agent click. Every wasted click hurts (Uprise CPC study, Jul 2026)
buyer enquiries a month went through realestate.com.au in FY26. Paid search sends enquiries to you (REA Group)
2026 is when NSW sale ads on websites and apps must show a price or price range (NSW Fair Trading)
Search Ads vs Performance Max for Property
Search Ads
- Show only on searches you choose
- Full control of keywords and negatives
- Clear cost for each search
- Suited to hiring searches with clear intent
Performance Max
- Spreads budget across Search, YouTube, Display, Gmail and Maps
- Google picks the placements
- Less control over which searches you pay for
- Needs strong conversion data to work well
We start property clients on Search and test Performance Max once CRM data shows what a signed client looks like.
How We Do Google Ads for Real Estate
Four steps from audit to scaled campaigns.
1
Audit Your Account and Market
We review your current account, search terms and cost per enquiry, and map the hiring searches in each suburb you serve.
2
Build Campaigns and Landing Pages
Separate vendor, buyer and investor campaigns, each with its own negative keyword list and a landing page written for that search.
3
Connect Tracking to Your CRM
Calls, forms and signed clients tracked, so we judge every keyword by the business it brings in.
4
Optimise and Scale
We monitor daily, cut wasted spend and move budget to the suburbs and searches that sign clients.
Google Ads for Property Consultants Pricing
From $2,000 a month
- Ad spend is separate and set to suit your suburbs and goals.
- We publish our price so you know whether we’re in your range before you book a call.
What’s included
- Account audit and keyword plan by suburb
- Separate vendor, buyer and investor campaigns
- Landing page design and copy
- Negative keyword and search term management
- Call and form tracking linked to your CRM
- Monthly report on enquiries and cost per client
Get a Free Google Ads Audit
- Where your current spend goes, including searches that will never hire you
- What clicks cost in your suburbs, and which searches are worth bidding on
- The campaign and landing page changes most likely to cut your cost per enquiry
Book Your Free Audit
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We came to Uprise Digital at the start of the year. We’re a large residential construction company and our pipeline had really started to shrink. We were only halfway through our insurance limit and our architect pipeline had basically dried up so we knew we needed to find the right marketing partner and fast.
From the first conversation Lakshane sat down with us and actually explained the strategy. Rather than just throwing us into a direct funnel they took a value first approach to the marketing which made a lot of sense for our industry. They did proper market research put together all our brochures landing pages ad scripts and basically built the entire strategy from the ground up including all the backend and technical side of things.
Working with Ben, Hayley and the rest of the team has been seamless honestly. Within a day of going live we were already getting 5 to 6 inquiries a day which was above the benchmarks the Uprise team had even set for us.
We’re working toward 8 figure sales goals so there was real money on the line here. But from the strategy right through to the video production team the whole experience has been awesome. Super happy with where things are heading and already seeing the results on the ground.

- Owner @ KGN Homes
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We’ve been working with Uprise for a little over a month now and already what a huge difference it’s made having the right people on the job! From the get go Lakshane understood what we needed and Ben on the fortnightly meetings has been a huge help in educating us along the way and ensuring we’re on track to achieving our targets. They even built my business a custom landing page, making my Google ads even more effective. Couldn’t recommend them more highly!

- Owner @ JC Earthmoving
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Was a bit hesitant after getting ghosted by another agency but these guys have been unreal for my demo business. The biggest difference is they actually stay in touch and care about getting you wins. Ben, Lakshane and the team don’t just set stuff up and disappear – they’re always checking in, fixing problems straight away and looking at ways to improve things.
Only a few weeks in and I’ve already locked in 2 house demos with a builder, got heaps of other quotes out there too. Leads have been solid and yeah some jobs are 4-12 weeks away but thats just how it goes in this game, at least Im building up work.
Theyve sorted everything from the Meta ads to retargeting and when I had issues with emails going to promotions or targeting the wrong areas they fixed it immediately. What makes Uprise different – if they dont hear from me they message me first, not the other way around.
This is just the start and keen to see where it goes. Would definitely recommend if you want an agency that actually cares.

- Owner @ DemoSpec
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Working with Uprise has been a refreshing change from our past experiences with marketing agencies. From the beginning, the team took the time to understand our products, target audience, and what actually drives enquiries in our industry. That level of attention made all the difference.
They’ve helped refine our advertising strategy and improve our content across multiple platforms, leading to a clear increase in both leads and engagement. Communication is consistent, transparent, and genuinely collaborative – something we hadn’t experienced before.
We’ve been with Uprise since around February, and the results speak for themselves. It’s great to finally work with a team that delivers on what they promise and brings real value to our business. Highly recommend.

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- Owner @ LMS Constructions
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Uprise Digital transformed struggling business from 2-day to consistent 6-day operations over several months. Lakshane, Prav, and team provide incredible impact, unwavering support, and are always available for questions and strategy adjustments.

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Outstanding landing pages and comprehensive marketing services for cleaning and building services company. Their expertise, meticulous attention to detail, and results-driven approach greatly boosted online presence.

- Chief Business Manager @ Just Focus
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- Founder @ The Wallsmiths
Google Ads for Property Consultants Questions, Answered
It depends on your area. Buyers agent clicks ranged from $3.05 to $30.70 by city in our study. We set the budget from local click costs and the number of enquiries you need, then adjust once real data comes in.
Usually not. Those searchers want listings, and the portals serve them. We bid on searches from people choosing an agent, a buyers agent or an advisor.
It shouldn’t. Vendors and buyers search differently, convert differently and are worth different amounts to you. Separate campaigns keep budget and reporting clean.
From 17 November 2026, NSW ads for the sale of residential property on websites and other electronic platforms need a selling price or price range. Any ad for a specific property you’re selling must comply, so we check every listing ad.
Ads can run as soon as they’re approved. Enquiries depend on budget and competition in your suburbs, and signed clients take longer, so we track the full path from click to signed agreement.
Often, yes. Google catches people already searching for an agent, while Meta reaches homeowners and buyers earlier. We run both, so one team reports on every channel.
Related Guides and Research

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