Facebook Ads for Solar Companies That Fill the Quote Calendar
Facebook ads for solar installers and renewable product brands. We script and shoot the video, build lead forms that qualify, and set up follow-up so homeowners hear from you first.
Recent Results for Solar Companies
What Meta-led campaigns have done for solar and energy clients.
Solar and Energy
Macquarie Energy: Meta Ads and Funnel
Revenue growth in 6 months, with no increase in ad spend
Solar and Energy
Macquarie Energy: Meta Ads and Funnel
Increase in monthly lead volume
Solar and Energy
X Tech Renewables: Meta and Google Ads
Of enquiries convert to sales each month
What Are Facebook Ads for Solar Companies?
Facebook ads reach homeowners in your service area before they start searching for solar, using video and lead forms.
Facebook reaches people before they search, so leads need more follow-up. The job is to educate, qualify and call fast.
How Solar Buyers Respond to Facebook Ads
A Facebook lead is earlier in the decision than a Google lead. Four steps turn it into a quote.
- 01
Stop the scroll
Install footage, bill reveals and founder pieces to camera, shot in your suburbs.
- 02
Teach one thing
One clear idea per ad, like how the battery discount works or why accreditation matters.
- 03
Qualify in the form
Questions on home ownership, roof, power bills and timing before the lead reaches you.
- 04
Call within minutes
Meta leads go cold faster than search leads, so instant alerts and nurture emails follow.
What Actually Moves Cost Per Lead for Solar Companies on Facebook
Founder-Led Video
A local owner explaining solar plainly builds trust before the first call. Macquarie Energy’s founder videos made its director the region’s go-to voice.
Rebate Education
Explain what buyers must do to get the discount, such as using an SAA-accredited installer. Macquarie Energy owned this angle early in its region.
Separate Battery Campaigns
Solar buyers, battery buyers and commercial owners need different ads and forms, so we run them as separate campaigns.
Qualifying Lead Forms
Questions on ownership, roof type, power bills and timeframe filter tyre kickers before your sales team picks up the phone.
Creative Refreshed Monthly
In a small service area the same people see your ads again and again. New concepts every month keep cost per lead steady.
Nurture Before the Call
Automated emails that explain rebates, warranties and how savings are worked out warm leads up before the first call.
Facebook Ads vs the Door Knock
Door knocking and cold calls come with strict rules under consumer law. Facebook ads let homeowners ask you to call.
Fixed Visiting Hours
Door-to-door sellers may only visit from 9 am to 6 pm on weekdays and 9 am to 5 pm on Saturdays, and never on Sundays or public holidays.
Cooling-Off Period
Door-to-door and telemarketing agreements carry a 10 business day cooling-off period, and breaking the sales rules extends it.
No Pressure Selling
The ACCC says solar suppliers must not harass or coerce consumers. Ads and fast follow-up let buyers come to you.
Meet the People Behind Your Solar Facebook Ads
Lakshane Fonseka and our creative team script, shoot and edit your ads, build your forms and follow-up, and report on cost per booked quote every month.
Macquarie Energy Doubled Revenue in 6 Months Without Raising Ad Spend

Macquarie Energy, a regional NSW solar and battery installer, had a $200 cost per lead and sceptical prospects.
We produced founder-led video ads on Meta explaining the STC scheme, rebuilt the landing page and added a CRM with a 4-step email nurture.
Read the case studyWhy Facebook Ads Matter for Solar Companies Now
Australians reachable on Facebook in late 2025, per Meta’s ad tools (DataReportal)
Around 30% off eligible home batteries, a reason to explain it before buyers search (DCCEEW)
The small-scale scheme ends in 2030, and the battery discount falls until then (Clean Energy Regulator)
Facebook Ads vs Google Ads for Solar
Facebook Ads
- Reaches homeowners before they search
- Video shows installs and explains rebates
- Cheaper leads that need more follow-up
- Lead forms qualify inside the app
- Creative needs refreshing monthly
Google Ads
- Catches people already searching for quotes
- Text ads matched to the search
- Higher intent and higher cost per click
- Clicks go to your landing page
- Volume follows search demand
Most solar companies do best running both and letting the numbers decide the split.
How We Do Facebook Ads for Solar Companies
Four steps from first script to scaled campaigns.
1
Research Your Buyers
We study your suburbs, offers and competitors’ ads, then pick the angles worth testing, from rebates and bills to batteries and trust.
2
Script and Shoot Creative
We write and film founder pieces, install footage and customer walkthroughs, with a static version of every idea.
3
Launch With Qualifying Forms
Separate solar, battery and commercial campaigns, forms that qualify, and instant alerts to your team.
4
Refresh, Nurture and Scale
New creative every month, email nurture for leads not ready yet, and budget moved to the ads that book quotes.
Facebook Ads for Solar Pricing
From $2,000 a month
- We recommend starting at $50 to $100 a day in ad spend to get meaningful data.
- We publish our price so you know whether we’re in your range before you book a call.
What’s included
- Strategy and audience setup by service area
- Video scripts, filming and editing
- A static ad for every video concept
- Qualifying lead forms and landing pages
- CRM alerts and email nurture setup
- New creative every month
- Monthly report on cost per lead and booked quotes
Get a Free Solar Facebook Ads Audit
- How your creative and forms compare to the solar ads running in your area
- Where leads drop off between form, call and booked quote
- Three creative angles to test first
Book Your Free Audit
Our Clients Love Us
Verified
5.0
We came to Uprise Digital at the start of the year. We’re a large residential construction company and our pipeline had really started to shrink. We were only halfway through our insurance limit and our architect pipeline had basically dried up so we knew we needed to find the right marketing partner and fast.
From the first conversation Lakshane sat down with us and actually explained the strategy. Rather than just throwing us into a direct funnel they took a value first approach to the marketing which made a lot of sense for our industry. They did proper market research put together all our brochures landing pages ad scripts and basically built the entire strategy from the ground up including all the backend and technical side of things.
Working with Ben, Hayley and the rest of the team has been seamless honestly. Within a day of going live we were already getting 5 to 6 inquiries a day which was above the benchmarks the Uprise team had even set for us.
We’re working toward 8 figure sales goals so there was real money on the line here. But from the strategy right through to the video production team the whole experience has been awesome. Super happy with where things are heading and already seeing the results on the ground.

- Owner @ KGN Homes
Verified
5.0
We’ve been working with Uprise for a little over a month now and already what a huge difference it’s made having the right people on the job! From the get go Lakshane understood what we needed and Ben on the fortnightly meetings has been a huge help in educating us along the way and ensuring we’re on track to achieving our targets. They even built my business a custom landing page, making my Google ads even more effective. Couldn’t recommend them more highly!

- Owner @ JC Earthmoving
Verified
5.0
Was a bit hesitant after getting ghosted by another agency but these guys have been unreal for my demo business. The biggest difference is they actually stay in touch and care about getting you wins. Ben, Lakshane and the team don’t just set stuff up and disappear – they’re always checking in, fixing problems straight away and looking at ways to improve things.
Only a few weeks in and I’ve already locked in 2 house demos with a builder, got heaps of other quotes out there too. Leads have been solid and yeah some jobs are 4-12 weeks away but thats just how it goes in this game, at least Im building up work.
Theyve sorted everything from the Meta ads to retargeting and when I had issues with emails going to promotions or targeting the wrong areas they fixed it immediately. What makes Uprise different – if they dont hear from me they message me first, not the other way around.
This is just the start and keen to see where it goes. Would definitely recommend if you want an agency that actually cares.

- Owner @ DemoSpec
Verified
5.0
Working with Uprise has been a refreshing change from our past experiences with marketing agencies. From the beginning, the team took the time to understand our products, target audience, and what actually drives enquiries in our industry. That level of attention made all the difference.
They’ve helped refine our advertising strategy and improve our content across multiple platforms, leading to a clear increase in both leads and engagement. Communication is consistent, transparent, and genuinely collaborative – something we hadn’t experienced before.
We’ve been with Uprise since around February, and the results speak for themselves. It’s great to finally work with a team that delivers on what they promise and brings real value to our business. Highly recommend.

- Superior Panel
Verified
5.0
Thank you team 🙌🏼

- Owner @ LMS Constructions
Verified
5.0
Uprise Digital transformed struggling business from 2-day to consistent 6-day operations over several months. Lakshane, Prav, and team provide incredible impact, unwavering support, and are always available for questions and strategy adjustments.

- Founder @ Demolition4U
Verified
5.0

- Founder @ You Do You Productions
Verified
5.0

- Founder @ Better Life Patios, Brisbane
Verified
5.0

- Founder @ Farache Group, Sydney
Verified
5.0

- Founder @ DW Carpentry
Verified
5.0
Outstanding landing pages and comprehensive marketing services for cleaning and building services company. Their expertise, meticulous attention to detail, and results-driven approach greatly boosted online presence.

- Chief Business Manager @ Just Focus
Verified
5.0

- Founder @ The Wallsmiths
Facebook Ads for Solar Questions, Answered
Yes, when the creative is good and the follow-up is fast. Macquarie Energy grew revenue 207% in 6 months with founder-led Meta video and a nurture system behind it.
Usually weak qualifying questions and slow follow-up. Meta leads go cold faster than search leads, so we add filtering questions and instant alerts.
We do. We script, shoot and edit video, write static ads, and can work from footage you already have.
Every month. In a small service area the same people keep seeing your ads, so fresh concepts keep cost per lead steady.
Yes, if the figure and eligibility are accurate. The federal discount is around 30% and changes over time, and the ACCC says rebate eligibility claims must not mislead.
It avoids the strict door-to-door rules on visiting hours and cooling-off periods, and the homeowner chooses to contact you. Our door knocking comparison covers the costs side.
Start at $50 to $100 a day to get meaningful data. Our work starts from $2,000 a month.
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