Lets grow your business in 2026, book a free 30min call today.

google logo google icongoogle 512 1 1 - Uprise Digital
★ ★ ★ ★ ★
5.0 Rating
45+ Reviews

Facebook Ads for Solar Companies That Fill the Quote Calendar

Facebook ads for solar installers and renewable product brands. We script and shoot the video, build lead forms that qualify, and set up follow-up so homeowners hear from you first.

lakshane uprise
alex uprise

Trusted By

Recent Results for Solar Companies

What Meta-led campaigns have done for solar and energy clients.

Solar Facebook ads, explained

What Are Facebook Ads for Solar Companies?

Facebook ads reach homeowners in your service area before they start searching for solar, using video and lead forms.

Facebook reaches people before they search, so leads need more follow-up. The job is to educate, qualify and call fast.

How Solar Buyers Respond to Facebook Ads

A Facebook lead is earlier in the decision than a Google lead. Four steps turn it into a quote.

  1. 01

    Stop the scroll

    Install footage, bill reveals and founder pieces to camera, shot in your suburbs.

  2. 02

    Teach one thing

    One clear idea per ad, like how the battery discount works or why accreditation matters.

  3. 03

    Qualify in the form

    Questions on home ownership, roof, power bills and timing before the lead reaches you.

  4. 04

    Call within minutes

    Meta leads go cold faster than search leads, so instant alerts and nurture emails follow.

82.8%of Australian adults used Facebook at the end of 2025DataReportal, 2026
65.3%of Australia’s population was reachable with Facebook adsDataReportal, 2026

What Actually Moves Cost Per Lead for Solar Companies on Facebook

  • Founder-Led Video

    A local owner explaining solar plainly builds trust before the first call. Macquarie Energy’s founder videos made its director the region’s go-to voice.

  • Rebate Education

    Explain what buyers must do to get the discount, such as using an SAA-accredited installer. Macquarie Energy owned this angle early in its region.

  • Separate Battery Campaigns

    Solar buyers, battery buyers and commercial owners need different ads and forms, so we run them as separate campaigns.

  • Qualifying Lead Forms

    Questions on ownership, roof type, power bills and timeframe filter tyre kickers before your sales team picks up the phone.

  • Creative Refreshed Monthly

    In a small service area the same people see your ads again and again. New concepts every month keep cost per lead steady.

  • Nurture Before the Call

    Automated emails that explain rebates, warranties and how savings are worked out warm leads up before the first call.

Facebook Ads vs the Door Knock

Door knocking and cold calls come with strict rules under consumer law. Facebook ads let homeowners ask you to call.

01

Fixed Visiting Hours

Door-to-door sellers may only visit from 9 am to 6 pm on weekdays and 9 am to 5 pm on Saturdays, and never on Sundays or public holidays.

02

Cooling-Off Period

Door-to-door and telemarketing agreements carry a 10 business day cooling-off period, and breaking the sales rules extends it.

03

No Pressure Selling

The ACCC says solar suppliers must not harass or coerce consumers. Ads and fast follow-up let buyers come to you.

uprise team 2 - Uprise Digital
uprise team 3 - Uprise Digital

Meet the People Behind Your Solar Facebook Ads

Lakshane Fonseka and our creative team script, shoot and edit your ads, build your forms and follow-up, and report on cost per booked quote every month.

Macquarie Energy Doubled Revenue in 6 Months Without Raising Ad Spend

Macquarie Energy case study

Macquarie Energy, a regional NSW solar and battery installer, had a $200 cost per lead and sceptical prospects.

We produced founder-led video ads on Meta explaining the STC scheme, rebuilt the landing page and added a CRM with a 4-step email nurture.

Read the case study
207%revenue growth in 6 months, from $2M to $4M+ a year
Cost per lead down from $200 to $60
Ad spend unchanged at $4,000 a month

Why Facebook Ads Matter for Solar Companies Now

72 M

Australians reachable on Facebook in late 2025, per Meta’s ad tools (DataReportal)

11 %

Around 30% off eligible home batteries, a reason to explain it before buyers search (DCCEEW)

8

The small-scale scheme ends in 2030, and the battery discount falls until then (Clean Energy Regulator)

Facebook Ads vs Google Ads for Solar

Facebook Ads

Google Ads

Most solar companies do best running both and letting the numbers decide the split.

How We Do Facebook Ads for Solar Companies

Four steps from first script to scaled campaigns.

google logo google icongoogle 512 1 1 - Uprise Digital
45+ 5 Star Reviews
5.0 ★★★★★

1

Research Your Buyers

We study your suburbs, offers and competitors’ ads, then pick the angles worth testing, from rebates and bills to batteries and trust.

2

Script and Shoot Creative

We write and film founder pieces, install footage and customer walkthroughs, with a static version of every idea.

3

Launch With Qualifying Forms

Separate solar, battery and commercial campaigns, forms that qualify, and instant alerts to your team.

4

Refresh, Nurture and Scale

New creative every month, email nurture for leads not ready yet, and budget moved to the ads that book quotes.

Facebook Ads for Solar Pricing

From $2,000 a month

What’s included

alex - Uprise Digital
lakshane og - Uprise Digital

Get a Free Solar Facebook Ads Audit

google logo google icongoogle 512 1 1 - Uprise Digital
★ ★ ★ ★ ★
5.0 Rating
45+ Reviews

Book Your Free Audit

What are you interested in?

Our Clients Love Us

See what they’re saying about us and how we’ve helped transform their businesses.

Facebook Ads for Solar Questions, Answered

Do Facebook ads work for solar in Australia?

Yes, when the creative is good and the follow-up is fast. Macquarie Energy grew revenue 207% in 6 months with founder-led Meta video and a nurture system behind it.

Why are our Facebook solar leads poor quality?

Usually weak qualifying questions and slow follow-up. Meta leads go cold faster than search leads, so we add filtering questions and instant alerts.

Who makes the ads?

We do. We script, shoot and edit video, write static ads, and can work from footage you already have.

How often do you change the creative?

Every month. In a small service area the same people keep seeing your ads, so fresh concepts keep cost per lead steady.

Can we mention the battery rebate in our ads?

Yes, if the figure and eligibility are accurate. The federal discount is around 30% and changes over time, and the ACCC says rebate eligibility claims must not mislead.

Is Facebook better than door knocking for solar?

It avoids the strict door-to-door rules on visiting hours and cooling-off periods, and the homeowner chooses to contact you. Our door knocking comparison covers the costs side.

How much should we spend on Facebook ads?

Start at $50 to $100 a day to get meaningful data. Our work starts from $2,000 a month.

Related Guides and Research