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Real Estate Website Design for Agencies and Buyers Agents

Your listings live on the portals. Your website has to sell you. We design custom sites that turn visitors into appraisal requests and buyer briefs, from $4,500.

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What Our Website Research Shows

Numbers from our own studies of Australian business websites and ads.

Real Estate Web Design

What Is Real Estate Website Design?

Designing an agency or buyers agency website that wins appraisals and client briefs, shows listings well and meets state price-display rules.

A portal shows your listings. Your website shows why to hire you.

How Clients Use Your Website Before They Call

Your site is where a shortlist becomes a decision.

  1. 01

    They Arrive From Elsewhere

    Google, an AI answer, a portal profile or an Instagram reel sends them to check you out.

  2. 02

    They Look for Proof

    Sales or purchases, reviews, agent profiles and licence details, in the first scroll.

  3. 03

    They Check the Fit

    The suburbs you cover, how your fees work and who you act for decide if you’re right for them.

  4. 04

    They Take One Step

    An appraisal request, a buyer brief call or a download, easy to do on a phone.

49%of AI users visit a business’s website after an AI recommends itYext, 2026
15%of Australians usually stop searching at the AI answerYouGov, 2026

What Actually Moves Enquiries on a Real Estate Website

  • Separate Vendor and Buyer Paths

    Sellers want an appraisal, buyers want representation or listings. Each gets its own clear path from the homepage.

  • Agent Profile Pages

    Every agent or advisor gets a page with photo, licence details, suburbs, results and reviews. Clients hire people.

  • Suburb Pages

    A page per suburb with your results, local notes and the agent who covers it, built to rank and to convert.

  • Listings Without Manual Edits

    Listing pages fed from your CRM, so a price change or a sold sticker shows on your site without anyone retyping it.

  • Facts AI Can Quote

    The average homepage in our study of 500 published under 2 of 6 key facts. We put your suburbs, fees, licence and reviews in plain text.

  • Fast on a Phone

    Big photo galleries slow sites down. We compress images and load galleries only when needed, so listings open quickly on mobile.

What a Real Estate Website Must Show

Your website is advertising. Listing pages and price claims fall under state underquoting rules, and the NSW rules change this month.

01

Victoria’s Price Statement

Victorian listings must show the Property Price Statement, or a link to it, right next to the advertised price at the top of the listing.

02

NSW Price and Statement

From 17 November 2026, NSW sale ads on websites need a price or price range. From 8 February 2027, online ads must include or link a Statement of Information.

03

Licence Details

Buyers agents must be licensed or registered in NSW, Victoria and Queensland. We show licence details on every agent page so clients can check them.

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Meet the People Behind Your Website

One team writes, designs and builds your site, and the same people can run your SEO and ads after launch.

Why Website Design Matters for Real Estate Now

72 Feb 2027

is when NSW online sale ads must include or link a Statement of Information (NSW Fair Trading)

$ 11 +

penalty risk for Victorian agents who breach underquoting laws, online listings included (CAV)

8 M

people a month visit realestate.com.au, where you sit beside every competitor (REA Group, 2026)

Template Site vs Built for Real Estate

Template Site

Built for Your Business

Custom sites start from $4,500, and most projects take 4 to 8 weeks.

How We Design Real Estate Websites

Four steps, usually over 4 to 8 weeks.

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1

Discovery

We learn your suburbs, agents, client types and CRM, and map the pages vendors and buyers need.

2

Strategy and Design

Wireframes and designs built around appraisal and buyer-brief enquiries, with proof on every key page.

3

Build and Connect

A custom build with your listing feed, CRM forms, price statement links and fast-loading galleries.

4

Launch and Grow

Tested on every device before launch, then supported with SEO, ads and updates as you grow.

Web Design for Property Consultants Pricing

From $4,500

What’s included

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Web Design for Property Consultants Questions, Answered

How much does a real estate website cost?

Custom sites start from $4,500. The final price depends on the number of agents and suburbs, your listing connection and the features you need.

Do we need a website if we’re on realestate.com.au and Domain?

Yes. Portals show your listings beside every competitor. Your site is where a vendor or buyer decides to hire you, and where Google and AI find facts about you.

Can our listings come through from our CRM?

In most cases, yes. We scope the connection to your CRM in discovery, so listings and price changes show on your site without retyping.

What should a buyers agent website include?

Licence details, how your fees work, who you act for, the suburbs or markets you buy in, and purchase case studies. In NSW buyers agents may charge a fixed fee or a percentage, so say which.

How do price rules affect our website?

Victorian listings must show the Property Price Statement next to the advertised price. NSW sale ads on websites need a price or price range from 17 November 2026, and a Statement of Information from 8 February 2027. We build both into your listing pages.

How long does a real estate website take?

Most projects take 4 to 8 weeks, depending on the size and complexity of the site.

Will the new site rank on Google?

We build every page with search in mind: suburb and agent pages, fast loading, schema and plain-text facts AI can quote. Ongoing SEO is available from $2,000 a month after launch.

Related Guides and Research