Case Studies

Doubling a landing page’s conversion rate isn’t just luck. It’s really about knowing what makes people act, taking out the stuff that slows them down, and showing the right offer in a way that clicks. With the right optimisation techniques, you can turn more visitors into customers without needing more traffic or a bigger ad budget. Good optimisation starts with

As of July 10, 2025, Google started indexing public Instagram posts from business and creator accounts, shaking up how your content gets discovered online. Now, your Instagram posts, reels, carousels, and captions can show up in Google search results, reaching way beyond your followers or hashtag circles. Your Instagram content now acts like searchable web pages, driving organic traffic to

Google Ads can absolutely grow your business, but let’s be real, most campaigns flop even after you dump a ton of cash into them. You work hard for your money, so watching it vanish on useless ads is just infuriating. The difference between ads that actually make money and ones that bleed you dry comes down to seven big mistakes.