We ran a technical SEO audit on 193 Australian small business homepages. Here are the 12 problems we found, ranked by how often they occur and how much they matter.
What E-E-A-T really means, what Google says about it, and what 218 Australian law, building, SEO and money pages show about who actually ranks and gets cited.
We followed 58 Australian builder Google Ads to the pages they paid to send people to. Only 6 reached a purpose-built landing page. Here is what the best ones do.