Case Studies
Better Life Patios
Performance Highlights
Increase in Sales in 6 Months
Reduction in Cost Per Lead
Improvement in Monthly Lead Volume
About Better Life Patios
Better Life Patios specialises in custom carports and louvre installations across Queensland. When we partnered with them, they were generating only 7 inquiries per week despite consistent ad spend on Google and Bing.
After implementing our Growth Acceleration Framework, they achieved a 247% increase in sales within 6 months and expanded their sales team to meet growing demand.
The Challenge
Underperforming campaigns on Google and Bing
Traffic sent to an outdated website
$97 cost per lead with minimal qualification
Long sales cycle with no follow-up system
Our Strategic Approach
Strategy #1
Channel Optimisation
We eliminated Bing advertising and reallocated the budget to Google and Meta — without increasing overall ad spend.
Key Learning: Sometimes the best strategy is optimising the right channels, not adding more.
Strategy #2
Creative Transformation
We eliminated Bing advertising and reallocated the budget to Google and Meta — without increasing overall ad spend.
High-converting homeowner-focused ad
Custom carport showcase with social proof
Strategy #3
Conversion-Focused Landing Page
The landing page was designed to educate potential customers while creating urgency and showcasing quality work — addressing common objections uncovered during market research.
Conversion-optimised landing page for all devices.
Strategy #4
Lead Nurture Automation
We implemented a CRM system with automated email sequences to maintain engagement throughout the 4-12 week consideration phase.
Services
Strategic Campaign Roadmap & Launch Plan
Paid Performance Marketing (Meta & Google)
Channel Strategy Optimisation
Direct Response Copywriting
Ad Creative Development
CRM Implementation & Automation
Conversion Rate Optimisation
Landing Page Design & Development
Lead Nurture Strategy
Multi-device Experience Design
The Results
Within 6 months
Lead Volume
Increased from 7 per week
Cost Per Lead
Reduced from $97
Sales Growth
Sales increased
Team Expansion
Hired new sales representatives
Market Position
Established as a premium provider
Why This Matters
This transformation demonstrates how strategic channel optimisation, creative excellence, and proper lead nurturing can dramatically amplify results without increasing marketing spend.
By identifying the critical levers that drive sustainable growth, we helped transform Better Life Patios from struggling with lead generation to managing rapid growth.
Quote from Better Life Patios
“Uprise Digital is an ethical, professional, efficient and cost effective marketing company. If you want to see results in your business, improve your branding presence, and succeed in exposure, and revenue then these guys are the answer!
We could not be happier with the results they have given. They have delivered more than expected and have actively continued to support our journey as business owners.”
Scott and Bernadette Jones, Owners