How a Sydney Demolition Company Went from 3 Months of Runway to $240K Per Month in 6 Months
- Demolition & Excavation
- Sydney, NSW
Increase in Monthly Revenue
Improvement in Lead Generation
6
Months
From Financial Pressure to Market Leader
CRM & Automation + Landing Page Optimisation
The Situation
When Farache Group came to Uprise, they had three months of runway left. A Sydney-based demolition and excavation company with real capability and quality equipment, they had attempted marketing before — and generated exactly one lead in four months. The business was spread across five different services with no clear priority, carrying equipment debt that required immediate revenue growth, and losing what few enquiries did come through due to a complete absence of follow-up systems.
On paper, nothing about the business was broken. The work was good. The team was experienced. The equipment was premium. But none of that was visible to the market — because the marketing said nothing that made Farache Group worth choosing over anyone else.
The Diagnosis
The construction and demolition category in Sydney is competitive and relationship-driven. Luxury developers — the clients with the largest project values and the longest-term potential — don’t hire based on the cheapest quote. They hire based on confidence in capability, equipment quality, and track record. Generic marketing doesn’t reach them. And even when it does, it doesn’t convert them.
Farache Group was marketing like a generalist tradie business when their actual capability — full-property demolition for high-end development projects — positioned them for an entirely different tier of client. The gap between who they could serve and who they were reaching was the entire problem.
Compounding this: no CRM, no follow-up process, and no qualification system meant that even the rare lead that did arrive was likely being lost before it became a conversation.
What We Did
01
We narrowed the focus to find the highest-leverage service
Farache Group was spread across five services with no clear priority. We identified full-property demolition as the highest-margin offering that also created a natural pathway to excavation upsells — meaning a single client relationship could generate significantly more revenue than any other service combination.
We restructured the entire marketing effort around this one service. The logic was simple: dominate a specific, high-value niche before expanding. Trying to be everything to everyone was precisely what had produced one lead in four months.
02
We challenged the assumption that serious buyers only use Google
The conventional wisdom in trade industries is that Google Search captures active buyers while social media is for awareness only. We challenged this. Luxury developers and project managers are on Meta. They’re scrolling. The question is whether what they see stops them.
We ran a dual-platform strategy — Google Search for active intent, Meta for authority building and premium positioning — with distinct creative for each. On Meta, the focus was demonstrating equipment scale and project sophistication. On Google, the focus was capturing developers already searching for demolition partners in Sydney.
03
We built a landing page that positioned them as the obvious choice for luxury developers
The previous digital presence communicated nothing that separated Farache Group from any other demolition company. We rebuilt the landing page from the ground up — leading with project scale, equipment capability, and team expertise, and structuring the page around the specific language and concerns of luxury property developers.
The page wasn’t designed to appeal to everyone. It was designed to immediately resonate with the clients whose projects were worth winning — and to signal to them that Farache Group operated at their level.
04
We installed the systems that made sure no lead was left behind
A business generating leads it can’t follow up is a business wasting its own marketing budget. We implemented a GoHighLevel CRM with automated immediate response to all new enquiries, a qualification sequence to identify project readiness and budget, and a structured nurture process for leads not yet ready to proceed.
For a business that had been losing enquiries due to manual follow-up gaps, this alone changed the conversion picture significantly.
The Results
Quote from Farache Group
Jihhad Farache, Owner — Farache Group
The Takeaway
Farache Group’s transformation wasn’t the result of a bigger budget or a lucky campaign. It was the result of making a series of deliberate strategic decisions: narrow the focus, challenge the channel assumptions, build authority with the right audience, and install the systems to convert what the marketing generates.
The business had the capability to serve luxury developers all along. The marketing just needed to say so — convincingly, consistently, and to the right people.
