Case Studies

Farache Group

Performance Highlights

0 %

Increase in Monthly Revenue

0 X

Improvement in Lead Generation

0 Months

From Financial Pressure to Market Leader

Platforms Used:

About Farache Group

Farache Group is a Sydney-based demolition and excavation company. When we met them, they had just three months of runway left before serious financial difficulties, with previous marketing attempts generating just one lead in four months.

After implementing our Growth Acceleration Framework, they transformed from $20-30K monthly revenue to consistently achieving $240K per month, becoming a preferred partner for luxury development projects across Sydney.

The Challenge

Failed Marketing

Only one lead in four months despite agency support

Unfocused Offerings

Spreading resources across five different services

Financial Pressure

Equipment debt requiring immediate revenue growth

No Systems

Leads being lost due to poor follow-up processes

Our Strategic Approach

Strategy #1

Service Focus

We identified demolition as their highest-profit service that naturally led to excavation upsells, creating a foundation for targeted marketing.

Key Learning: Concentrating on high-margin offerings creates exponential growth opportunities.

Strategy #2

Ad Strategy

Breaking from the "serious buyers only use Google" convention, we implemented a dual strategy on Meta and Google platforms.

Premium positioning ad for demolition services

Ad highlighting equipment capabilities

Strategy #3

Premium Positioning

We created a custom landing page that positioned them as established experts, emphasising project sophistication, equipment quality, and team expertise.

High-converting landing page for luxury developers

Strategy #4

Lead Nature

We implemented a GoHighLevel CRM with automation to immediately respond to enquiries, qualify leads, and nurture relationships throughout the sales cycle.

Services

Strategic Campaign Roadmap & Launch Plan

Paid Performance Marketing (Social & Search)

Brand Positioning Strategy

Direct Response Copywriting

Ad Creative Development

CRM Implementation & Automation

Landing Page Design & Development

Lead Generation Strategy

Customer Journey Mapping

Conversion Path Optimisation

The Results

Within 6 months

Revenue

$ 20 K

From $20-30K to $240K monthly

Leads

per Month

From 1 lead in 4 months to 20-40 qualified leads monthly

Project Quality

Transitioned to full property demolitions for luxury developments

Market Position

Established as a premier partner for high-end projects in Sydney

Why This Matters

Farache Group’s transformation shows how our Growth Accelerator approach integrates strategy, creative, and systems to transform a business. By focusing on their highest-value service, challenging conventional marketing approaches, and implementing proper systems, we turned a struggling company into a market leader in just 6 months.

Quote from Farache Group

“Very friendly and professional service, always keeps me updated on what is going on with my digital marketing campaigns. Lakshane and his team really helped me improve my business’s marketing strategies. These guys’ effectiveness is best shown through their results. Highly recommend!”

Jihhad Farache, Owner