Case Studies

Every solar account we audit in Australia eventually arrives at the same argument inside the marketing meeting: are we spending too much on Google, or not enough on Meta (specifically Facebook and IG)? Both sides are usually wrong, and the disagreement signals that nobody has run the maths. For Australian solar installers in 2026, Google Ads delivers higher-intent leads at

Almost every Australian service business we audit has GA4 installed. Almost none have it configured in a way that produces useful, ad-platform-ready conversion data. The gap between “GA4 is firing” and “GA4 is firing the right events into Google Ads and Meta” is where most marketing budgets quietly leak. The 2026 GA4 setup that actually drives ad spend efficiency for

TLDR: Meta Ads for Australian solar installers in 2026 work when you stop chasing cheap clicks and start targeting homeowners with the right intent signals. The winning structure is a broad creative-led campaign feeding a qualifying landing page, with CEC-compliant claims, lead gating by postcode and household type, and CRM follow-up inside 5 minutes. Expect a viable cost per qualified