Google Ads for Builders That Bring Enquiries Worth Quoting
We run Google Ads for builders turning over $2M to $30M. A campaign per build type, ads shown only in suburbs you build in, and landing pages that ask budget, land and timing before you pick up the phone.
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Recent Results for Builders and Construction
Search campaigns and landing pages we rebuilt for building and construction businesses.
Construction
Anytime Traffic Control: Google Ads
cost per genuine lead, down from $200+ after we rebuilt Search
Custom Homes
KGN Homes: Google and Meta Ads
in signed contracts from $40,000 in ad spend
Home Improvement
Better Life Patios: Google and Meta Ads
cost per lead, down from $97, with sales up 247% in 6 months
What Is Google Ads for Builders?
Google Ads for builders puts your building company at the top of Google when homeowners search for the build you want, in suburbs you build in.
You pay per click, so the work is making each click count. That means a campaign per build type and a page that qualifies the enquiry.
How Google Ads Works for a Builder
Someone searching ‘knock down rebuild cost’ may be months from signing, so the account has to filter hard.
- 01
They Search by Build
Each build type has its own searches, budgets and timelines, so each gets its own campaign.
- 02
The Ad Qualifies
A line like ‘custom homes from $500k’ turns away buyers you can’t serve before they cost a click.
- 03
The Page Asks More
Build type, land, budget and timing, across short steps, before contact details.
- 04
Contracts Follow Later
Enquiries start within days. Contracts follow over months, as finance, design and approvals move.
What Actually Moves Google Ads Results for Builders
Campaigns by Build Type
New builds, extensions and renovations each get their own budget, ads and page. Mixed in one campaign, Google can’t steer spend toward the jobs you want.
Presence-Only Targeting
Google’s default also reaches people merely interested in your area. We set ‘Presence’, so ads show to people in or regularly in the suburbs you build in.
Negatives From Day One
Builder accounts bleed on searches like ‘builder jobs’, ‘kit homes’, ‘DIY’ and ‘apprenticeship’. We review search terms weekly for the first two months.
Search Before Performance Max
Performance Max spreads ads across Google’s network. For Anytime Traffic Control it brought wrong-number calls, so we rebuilt on Search.
Calls That Actually Connect
Click-to-call counts taps. We count calls that connect for 10 seconds or more, and feed signed contracts back so bidding learns what a good lead is.
Budget Timed to Spring
September was the busiest month for 16 of 19 builder terms; December was among the quietest. We lift spend into spring and scale back rather than switch off.
Licence Rules and Ad Claims for Builder Ads
Builder ads carry legal requirements most agencies skip. We check every ad and landing page against your state’s rules before it goes live.
NSW: Name and Licence Number
NSW’s guide to building trade advertisements says ads must show the licensee’s name, licence number and business phone, and it covers the internet.
QLD and VIC Rules Too
The QBCC counts websites and social media as advertising that must carry your licensed name and number. Victoria requires registration details on webpages and social media.
Claims You Can Prove
A business must be able to prove any claim it advertises. ‘Fixed price’ or ‘built in 20 weeks’ only goes in an ad if you can back it up.
Meet the People Running Your Builder Ads
Lakshane Fonseka leads our builder research, including the 58 builder ads we followed to their landing pages. The same team builds your campaigns, pages and tracking, and reports on cost per signed contract.
Anytime Traffic Control Cut Its True Cost per Lead From $200+ to $60 in 3 Months
Anytime Traffic Control was spending $20,000 a month on Performance Max and counting phone taps as leads.
We rebuilt it on Google Search, tracked only connected calls and built landing pages for five states. Spend then rose to $30,000 a month because it paid.
Read the case studyWhy Google Ads Matters for Builders Now
suggested bid per click for renovation and extension searches, about double ‘home builders’ (Uprise, 2026)
builder ad landing pages had a headline that matched the search (Uprise, 2026)
builder ad landing pages loaded their main content within 2.5 seconds on mobile (Uprise, 2026)
Search Campaigns vs Performance Max for Builders
Google Search Campaigns
- Shows only when someone searches your keywords
- You choose the build types and suburbs
- Easy to cut wasted searches with negatives
- Each campaign lands on its own page
Performance Max
- Spreads ads across Google’s network, including sites and apps
- Google decides where your ads show
- Trades control for reach
- Can bring calls from people who meant another business
We start builders on Search. Performance Max can earn a place later, once tracking counts real enquiries and signed work.
How We Do Google Ads for Builders
Built around the build types you want more of and the suburbs you’ll travel to.
1
Audit Your Account and Tracking
We check what you count as a lead, where your ads land and which searches you pay for. Counting phone taps as leads hid a $200+ cost per lead for one client.
2
Build Campaigns by Build Type
Separate campaigns for new builds, extensions and renovations, each with its own suburbs, negatives and budget.
3
Build a Page for Each Campaign
A headline that matches the search, projects of that build type, your licence number and a multi-step form asking budget, land and timing.
4
Optimise to Signed Contracts
We track calls and forms, feed outcomes back to Google, and report cost per consultation and per signed contract every month.
Google Ads for Builders Pricing
From $2,000 a month
- Month to month, and you own the ad account
- Most builders start at $2,000 to $6,000 a month in ad spend.
- We publish our price so you know whether we’re in your range before you book a call.
What’s included
- Campaigns structured by build type and suburb
- A landing page per campaign with a qualifying form
- Call and form tracking through to signed contracts
- Weekly search term and negative keyword reviews
- Monthly report on cost per enquiry and per contract
Get a Free Google Ads Audit for Your Building Company
- Which searches you’re paying for, and how many could never become a build
- Where your ads land, and what those pages ask before someone enquires
- Whether your tracking counts real enquiries, plus your first three fixes
Book Your Free Audit
Our Clients Love Us
Verified
5.0
We came to Uprise Digital at the start of the year. We’re a large residential construction company and our pipeline had really started to shrink. We were only halfway through our insurance limit and our architect pipeline had basically dried up so we knew we needed to find the right marketing partner and fast.
From the first conversation Lakshane sat down with us and actually explained the strategy. Rather than just throwing us into a direct funnel they took a value first approach to the marketing which made a lot of sense for our industry. They did proper market research put together all our brochures landing pages ad scripts and basically built the entire strategy from the ground up including all the backend and technical side of things.
Working with Ben, Hayley and the rest of the team has been seamless honestly. Within a day of going live we were already getting 5 to 6 inquiries a day which was above the benchmarks the Uprise team had even set for us.
We’re working toward 8 figure sales goals so there was real money on the line here. But from the strategy right through to the video production team the whole experience has been awesome. Super happy with where things are heading and already seeing the results on the ground.
- Owner @ KGN Homes
Verified
5.0
We’ve been working with Uprise for a little over a month now and already what a huge difference it’s made having the right people on the job! From the get go Lakshane understood what we needed and Ben on the fortnightly meetings has been a huge help in educating us along the way and ensuring we’re on track to achieving our targets. They even built my business a custom landing page, making my Google ads even more effective. Couldn’t recommend them more highly!
- Owner @ JC Earthmoving
Verified
5.0
Was a bit hesitant after getting ghosted by another agency but these guys have been unreal for my demo business. The biggest difference is they actually stay in touch and care about getting you wins. Ben, Lakshane and the team don’t just set stuff up and disappear – they’re always checking in, fixing problems straight away and looking at ways to improve things.
Only a few weeks in and I’ve already locked in 2 house demos with a builder, got heaps of other quotes out there too. Leads have been solid and yeah some jobs are 4-12 weeks away but thats just how it goes in this game, at least Im building up work.
Theyve sorted everything from the Meta ads to retargeting and when I had issues with emails going to promotions or targeting the wrong areas they fixed it immediately. What makes Uprise different – if they dont hear from me they message me first, not the other way around.
This is just the start and keen to see where it goes. Would definitely recommend if you want an agency that actually cares.
- Owner @ DemoSpec
Verified
5.0
Working with Uprise has been a refreshing change from our past experiences with marketing agencies. From the beginning, the team took the time to understand our products, target audience, and what actually drives enquiries in our industry. That level of attention made all the difference.
They’ve helped refine our advertising strategy and improve our content across multiple platforms, leading to a clear increase in both leads and engagement. Communication is consistent, transparent, and genuinely collaborative – something we hadn’t experienced before.
We’ve been with Uprise since around February, and the results speak for themselves. It’s great to finally work with a team that delivers on what they promise and brings real value to our business. Highly recommend.
- Superior Panel
Verified
5.0
Thank you team 🙌🏼
- Owner @ LMS Constructions
Verified
5.0
Uprise Digital transformed struggling business from 2-day to consistent 6-day operations over several months. Lakshane, Prav, and team provide incredible impact, unwavering support, and are always available for questions and strategy adjustments.
- Founder @ Demolition4U
Verified
5.0
- Founder @ You Do You Productions
Verified
5.0
- Founder @ Better Life Patios, Brisbane
Verified
5.0
- Founder @ Farache Group, Sydney
Verified
5.0
- Founder @ DW Carpentry
Verified
5.0
Outstanding landing pages and comprehensive marketing services for cleaning and building services company. Their expertise, meticulous attention to detail, and results-driven approach greatly boosted online presence.
- Chief Business Manager @ Just Focus
Verified
5.0
- Founder @ The Wallsmiths
Google Ads for Builders Questions, Answered
Usually $1,500 to $4,000 a month in ad spend to run one build-type campaign properly in a metro market. Regional builders with cheaper clicks can start lower.
It depends on the build type and how hard you qualify. In our KGN Homes campaign, consultation enquiries from Google cost $230 each, and the campaign signed 3 contracts worth $5M+ from $40,000 in ad spend.
Enquiries usually start within days. Contracts take longer. Across our builder clients, lead to signed contract takes 6 to 18 months, depending on the build type.
We start builders on Search campaigns. Performance Max spreads ads across Google’s network, and for one construction client it brought calls from people who thought they were ringing another business.
In NSW, building trade ads must show the licensee’s name and licence number, including online. Queensland and Victoria have similar rules covering websites. We check each ad and landing page against your state’s rules.
They do different jobs. Google catches buyers ready now, mainly for renovations, extensions and urgent work. Meta reaches homeowners while they’re still deciding, which suits custom homes and knockdown rebuilds.
We’d scale back rather than switch off. Pausing throws away the conversion data Google’s bidding relies on, and the quiet months are when spring’s buyers start researching.
Related Guides and Research
Construction Landing Page Guide: What 58 Builder Ads Link To
We followed 58 Australian builder Google Ads to the pages they paid to send people to. Only 6 reached a purpose-built landing page. Here is what the best ones do.
SEO vs Google Ads for Builders: Which One Do You Actually Need?
Builders run both and judge neither. Here is what each channel is genuinely good at, how Australian building demand moves across the year, and which one to back next.
Google Ads for Builders: How to Win More Construction Jobs Online
Google Ads for builders in Australia works when campaigns are built around job type, service