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Real Estate SEO for Agencies, Buyers Agents and Advisors

Portals own the listings. We rank you for the searches where people choose an agent: appraisals, suburb experts and buyers agents in your area.

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What Our Search Research Shows

Numbers from our own studies of Australian Google results and business websites.

Real Estate SEO

What Is Real Estate SEO?

Real estate SEO gets your agency or buyers agency found on Google when people search for an agent, an appraisal or property advice in your suburbs.

Portals rank for listings. Your site should rank for the people choosing who to hire.

How Property Clients Search for an Agent

Property searches split in two, and only one of them hires you.

  1. 01

    They Browse Portals

    realestate.com.au averaged 12.7 million visitors a month in FY26. That’s where listings live.

  2. 02

    They Search to Hire

    “Buyers agent Brisbane”, “property appraisal Paddington” or “best real estate agent Newtown”.

  3. 03

    They Check Maps and Reviews

    The map pack and review profiles decide who looks credible before anyone clicks through.

  4. 04

    They Read Your Site

    Suburb pages, results and fee information turn a visit into an appraisal request or a call.

12.7Mpeople visited realestate.com.au each month on average in FY26REA Group, 2026
6.3Mof them used realestate.com.au and no other property siteREA Group, 2026

What Actually Moves Rankings for Real Estate Businesses

  • Suburb Pages With Substance

    One page per suburb you work, with your results there, local market notes and the agent who covers it. Pages that only swap the suburb name rarely hold rankings.

  • Google Business Profile

    Top 3 Maps listings in our study had a median of 66 reviews against 31 below them. We set up a review request after every settlement.

  • Agent Profile Pages

    Each agent or advisor gets a page with licence details, suburbs, results and reviews. Clients hire people, and Google looks for real expertise.

  • Vendor and Buyer Pages

    Separate pages for owners wanting an appraisal and buyers wanting representation, each aimed at its own searches and its own next step.

  • Citations Beyond Portals

    Consistent details on Google, RateMyAgent, REBAA and the directories your clients check. RateMyAgent ties every review to a property transaction.

  • Listing Pages Under Control

    Listing feeds can create many short-lived pages. We decide what Google indexes, so expired listings don’t dilute the pages that win clients.

Suburb Content Google Rewards

Rankings in property come from content only a local expert could write. We build it with your agents, so it reads like them and ranks for your suburbs.

01

Your Sold and Bought Results

Recent sales or purchases by suburb, written up as short case notes. It’s proof for clients and fresh, original content for Google.

02

Named Market Updates

Regular suburb updates written with your agents or advisors, on author pages that show licence details and reviews.

03

Answers to Pre-Hire Questions

Pages that answer what clients ask before they sign, such as how buyers agent fees work or what happens at an appraisal.

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Meet the People Behind Your Rankings

One team runs your audit, writes your suburb pages, builds your citations and reports on enquiries from search. Lakshane Fonseka leads our search research.

Why SEO Matters for Real Estate Now

72 %

rise in seller leads on realestate.com.au in FY26. Vendors are choosing agents online (REA Group, 2026)

11 %

of businesses most AI assistants agreed on ranked in Google’s top 20. SEO feeds AI answers (Uprise, 2026)

8 Nov

2026 is when NSW sale ads on websites must show a price or price range (NSW Fair Trading)

Portal Profile vs Your Own Website

Portal Profile

Your Own Website

You need both. The portal sells the property. Your website sells you.

How We Do SEO for Real Estate

Four steps, starting with where you rank today.

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1

Audit Rankings by Suburb

We check where you rank for appraisal, agent and buyers agent searches in every suburb you work, plus your Maps position and technical health.

2

Build Suburb and Service Pages

Pages for each suburb, service and agent, written with your results and local knowledge, and listing templates that follow state price rules.

3

Earn Reviews and Citations

A review request after each settlement, accurate listings on RateMyAgent, REBAA and local directories, and links from property and local media.

4

Report on Enquiries

Monthly reports on rankings, traffic, and the appraisal requests and buyer briefs that came from search.

SEO for Property Consultants Pricing

From $2,000 a month

What’s included

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Get a Free Real Estate SEO Audit

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SEO for Property Consultants Questions, Answered

Can we outrank realestate.com.au and Domain?

For listing searches it’s rarely worth the fight. Searches for an agent, an appraisal or a buyers agent in your suburb are where your own site can win, and those searchers are choosing who to hire.

Is SEO for buyers agents different from SEO for selling agents?

Yes. Buyers agents target searches like “buyers agent Melbourne” and investor questions, and need to explain fees and independence. Selling agencies target appraisal and suburb searches and lead with results.

How long does real estate SEO take?

Most businesses see measurable improvement in rankings and traffic within 3 to 6 months. We report monthly, so you can see the trend from the start.

Do suburb pages still work?

Yes, when each one has something only you could write, such as your results there, local market notes and the agent who covers it. Pages that only swap the suburb name tend to get ignored.

What should we do with sold and expired listings?

Keep the useful ones as sold results, which are strong proof, and stop thin or duplicate listing pages from being indexed. We set rules for your listing feed so it helps your rankings.

Do you guarantee page one?

No. Google weighs hundreds of factors, so no one can promise a ranking. We report on rankings, traffic and enquiries every month instead.

How much does SEO cost for a real estate business?

From $2,000 a month, with no lock-in contract. You own every page and change we make.

Related Guides and Research