What Is GEO? Generative Engine Optimisation, With Real Data
GEO means making your business the one AI assistants name and cite. We compared 31 businesses every assistant picked with 31 only one picked. The gap was Google, not the website copy.
ChatGPT vs Claude vs Gemini vs Perplexity: Who Each Recommends
We asked ChatGPT, Claude, Gemini and Perplexity who to hire in 24 Australian searches, then asked 8 again. Claude and ChatGPT agreed least, and only Perplexity gave the same answer twice.
Law Firm Marketing in Australia: What 104 Firm Sites Show
We audited 104 Australian law firm websites and compared them with what ChatGPT and other AI assistants checked before naming a firm. Here is where each marketing channel fits.
ChatGPT Ads in Australia: Costs, Rules and Who Can Buy Them
ChatGPT ads are live in Australia. What they cost, who can buy them, why law firms can not, and what our 24 September 2026 tests found.
Legal AI in Australia: Court Rules, Tools and Who AI Cites
The Australian court and regulator rules on generative AI, the main legal AI tools, and our test of which websites AI assistants cite when Australians ask legal questions.
Door Knocking vs Digital Marketing for Solar: The Honest 2026 Comparison
Door knocking built the Australian solar industry, and the Australian solar industry has spent a decade trying to live down what door knocking did to its reputation. Both halves of that sentence are true, which is why the door to door versus digital question deserves a more honest answer than either side of it usually […]
Solar Case Studies That Win Jobs: How to Turn Installed Systems into Your Best Salespeople
Somewhere in your job history are your most persuasive marketing assets, and they are currently invisible. Every system you have installed is a story with numbers in it: a real address, a real bill before and after, real panels on a real roof that a neighbour can drive past. Installers sell on these stories constantly […]
Email Marketing for Solar Installers: The Customer Base You Already Paid For
Ask an Australian solar installer what their customer acquisition cost is and you will get a number, usually somewhere between $150 and $400 a lead before conversion, rising every year. Ask them what they did with the two thousand customers they have already acquired, installed for, and been paid by, and the answer is usually […]
NETCC, SAA and the Register Check: How AI Verifies Solar Installers Before Recommending Them
Here is a sentence we did not expect to write when we started measuring how AI recommends Australian solar installers: the most important marketing document an installer has may be their entry on an accreditation register. Across our August 2026 testing, ChatGPT mentioned accreditation in 100 per cent of its solar installer recommendations, mentioned the […]
SolarQuotes Appears in 14 of 16 AI Answers About Solar. Here Is What That Means for Installers.
When an Australian homeowner asks an AI assistant which solar installer to use, the answer is largely being written from a single website. In August 2026 we ran 16 real Australian solar queries through Google AI Mode, ChatGPT and Perplexity and traced every source the engines cited. SolarQuotes appeared in 14 of the 16 answers, […]