Answer engine optimisation is now offered by most Australian SEO agencies, and the gap between the ones treating it as a named discipline with a documented method and the ones adding three letters to an existing service page is wide. This comparison covers eight agencies delivering AEO in Australia, what each actually offers, how they deliver it, what they charge where it is published, and who each one suits.
One finding worth stating upfront. Of the agencies reviewed, almost none publish pricing. If cost transparency matters to you, expect to run a discovery call before you get a number from anyone on this list.
Disclosure: Uprise Digital is our own agency and we have placed ourselves first. We have been explicit about it rather than presenting this as an independent ranking. Every other profile is built from that agency’s published material, and we encourage you to compare us directly against them.
How we assessed each agency
| Criterion | What we looked for |
|---|---|
| Named AEO service | AEO or GEO as a documented offering, not a paragraph inside an SEO page |
| Stated method | A described process, framework or audit rather than outcome claims |
| Measurement | Whether they say how AI visibility is tracked and reported |
| Australian focus | Local delivery, Australian clients, Australian market understanding |
| Pricing transparency | Whether any figure or model is published |
| Fit clarity | Whether it is clear which businesses they suit |
Key takeaways
- Only a handful of Australian agencies treat AEO as a distinct discipline with a published method.
- Pricing transparency across the category is close to zero.
- Boutique specialists suit single-market service businesses; larger agencies suit multi-location and enterprise programmes.
- The most useful question in any pitch is how they measure mention rate and against which prompt set.
1. Uprise Digital
Location: Cremorne, Melbourne, servicing nationally
Best for: Australian service businesses in solar, legal, medical, property, building and government where AI recommendations drive enquiries
What we offer: AEO, GEO and AI SEO alongside Google Ads, Meta and Instagram advertising, SEO and web design. Our AEO work covers Google Business Profile and citation correction, entity consistency, answer-led content, structured data, mention building and monthly visibility testing across ChatGPT, Perplexity and Gemini.
How we deliver it: every engagement opens with an audit rather than a retainer. We run your buying questions through the major AI platforms in fresh sessions, trace the sources behind every competitor recommendation, and produce a prioritised fix list before any content is commissioned. Reporting covers mention rate against a fixed prompt set, citations from Bing Webmaster Tools, AI referral traffic in GA4 and branded search lift.
Pricing: Varies per project.
Where we are weaker: we are a lean team and we do not take enterprise programmes requiring dedicated account management across dozens of markets. If you need governance, procurement processes and a large delivery team, look at Luminary or Online Marketing Gurus below.
Website: uprisedigital.com.au/aeo
2. Luminary
Location: Melbourne, with national delivery
Best for: mid-size and enterprise organisations wanting AEO folded into a broader digital programme
What they offer: generative engine optimisation and generative SEO audits, strategy, implementation and reporting. Their positioning explicitly covers visibility across ChatGPT, Google AI Overviews, Perplexity, Claude and Gemini, framed as building on SEO fundamentals while accounting for how large language models interpret and cite information.
How they deliver it: as part of a full-service digital agency covering strategy, platforms, customer experience and enterprise delivery rather than as a standalone product. Their published client work includes the Cancer Council Australia website, which they describe as integrating AI optimisation into a broader redesign.
Pricing: not published. Expect an enterprise engagement structure.
Where they are weaker: the scale and breadth that suits an enterprise buyer makes them a heavy fit for a single-location service business wanting a focused AEO scope.
Website: luminary.com
3. SOUP Agency
Location: York Street, Sydney, servicing nationally
Best for: brands wanting GEO delivered alongside an established full-service offering
What they offer: generative engine optimisation as a named service within a full digital stack covering SEO, PPC, social and content. Their stated focus is getting brands cited in AI responses and tracking AI performance on an ongoing basis.
How they deliver it: they publish a GEO playbook as a lead asset and recommend reviewing and refining GEO strategies every two to three months, which is a more specific cadence commitment than most agencies put in writing.
Pricing: not published.
Where they are weaker: GEO sits inside a broad service menu, so confirm how much of the engagement is dedicated AI visibility work rather than SEO with AI language attached.
Website: soupagency.com.au
4. ADMATIC
Location: Melbourne, servicing Australia and New Zealand
Best for: businesses wanting a documented, proprietary framework rather than a generic AI service page
What they offer: a combined SEO-AEO-GEO programme including a 104-point technical audit, an AEO Foundation Audit, GEO content, backlinks, SERP feature work and monthly reporting.
How they deliver it: through a published framework they call 6 Signals, deployed across four phases. Their own positioning argues that most agencies have added AEO and GEO language without rebuilding the underlying method, which is a defensible criticism of the category.
Pricing: not published.
Where they are weaker: proprietary frameworks are difficult to evaluate from outside. Ask what the 6 Signals are and how each is measured before committing.
Website: admatic.com
5. Intesols
Location: Melbourne, servicing nationally
Best for: small and mid-size Australian businesses wanting both AEO and GEO from an established agency
What they offer: separate AEO and GEO service lines. The GEO offering includes llms.txt implementation, brand entity creation covering about pages, founder bios and citations, and schema markup optimisation. The AEO offering emphasises voice search readiness and accurate business representation across search engines, AI tools and directories.
How they deliver it: with transparent reporting as a stated pillar, and a claimed base of over 1,000 Australian businesses.
Pricing: not published.
Where they are weaker: llms.txt is currently an unproven convention that no major AI provider has confirmed using. Its presence as a headline deliverable is worth questioning in a scoping call rather than accepting at face value.
Website: intesols.com.au
6. Nifty Marketing Australia
Location: Sydney
Best for: businesses wanting AEO grounded in technical structure and entity work
What they offer: answer engine optimisation covering entity mapping, schema markup, featured snippet optimisation and semantic content structure, positioned around aligning content, metadata and semantic relationships with how AI assistants evaluate sources.
How they deliver it: as a technical SEO extension rather than a separate discipline, which is a defensible position given that Google states standard SEO practices apply to its AI features.
Pricing: not published.
Where they are weaker: heavy emphasis on on-page and technical signals. Ask how they handle the off-site side, which is where most local recommendation outcomes are actually decided.
Website: niftymarketing.com.au
7. Digital Nomads HQ
Location: Sunshine Coast, Queensland, servicing nationally and internationally
Best for: businesses that want AEO content built on genuine subject matter expertise
What they offer: AEO within a full-suite digital marketing offering, with a process built around deep interviews with subject matter experts, hands-on writing and a focus on distribution.
How they deliver it: by structuring articles so answer engines can lift direct responses, while tying content back to commercial outcomes rather than visibility alone.
Pricing: not published.
Where they are weaker: the expert-interview model produces strong content and scales slowly. Less suitable if you need volume across many locations quickly.
Website: digitalnomadshq.com.au
8. Myoho Marketing
Location: Australia
Best for: businesses wanting a technically focused AEO scope with editorial discipline
What they offer: answer engine optimisation built on schema, entity hygiene and evidence-backed copy, with the stated goal of earning citations and recommendations inside ChatGPT, Perplexity, Gemini, Copilot and Google AI Overviews. They also run a separate GEO service line.
How they deliver it: through concise answers with citations, entity-first information architecture and a maintained cadence of factual updates, with success measured by citations and mentions inside AI responses rather than rankings.
Pricing: not published.
Where they are weaker: less visible public case study evidence than the larger agencies on this list. Ask for references in your sector.
Website: myohomarketing.com.au
At a glance
| Agency | Base | Named AEO service | Pricing published | Best fit |
|---|---|---|---|---|
| Uprise Digital | Melbourne | Yes | No | Service businesses in defined verticals |
| Luminary | Melbourne | Yes (GEO) | No | Mid-size and enterprise |
| SOUP Agency | Sydney | Yes (GEO) | No | Brands wanting full-service |
| ADMATIC | Melbourne | Yes | No | Framework-led buyers |
| Intesols | Melbourne | Yes (both) | No | SMEs wanting AEO and GEO |
| Nifty Marketing | Sydney | Yes | No | Technically led scopes |
| Digital Nomads HQ | Sunshine Coast | Yes | No | Expertise-driven content |
| Myoho Marketing | Australia | Yes (both) | No | Schema and entity focus |
How should you choose?
Ask every agency on your shortlist the same four questions. The answers separate the category faster than any comparison table.
What is the prompt set, and do I control it? A visibility score built on questions you did not choose is measuring somebody else’s business.
How do you measure mention rate, and how often? If the answer is not a fixed prompt set tested monthly in fresh sessions, the reporting is not comparable month to month.
What will you change on my Google Business Profile and citations in the first 30 days? For a local service business this is where the outcome actually moves. An agency that leads with content has the sequence backwards.
What do you do that is different from good SEO? Google states its standard SEO guidance applies to its AI features. An agency that cannot answer this precisely is charging a premium for the same work.
Our guide to what AEO actually is covers the discipline in full.
Frequently asked questions
How much does an AEO agency cost in Australia?
Almost no Australian AEO agency publishes pricing, so you will need a discovery call to get a number. Engagements are usually structured as a fixed-scope foundation project covering profile, citation and structured data work, followed by a monthly retainer for content, mention building and testing. Cost scales with the number of locations and service lines.
Do I need a specialist AEO agency or can my SEO agency do it?
If your SEO agency already handles your Google Business Profile, citations and content properly, most of the foundation is in place and the incremental work is measurement, answer-led structure and mention building. Ask them the four questions above. A specialist is worth it when your existing agency cannot answer them.
What should an AEO agency deliver in the first month?
An audit showing how AI platforms currently describe your business and who is recommended instead, a traced list of the sources behind those recommendations, and a prioritised fix list. Any agency that starts publishing content before establishing that baseline cannot demonstrate whether the work moved anything.
Is AEO different from GEO?
They overlap heavily. AEO targets your content being quoted as a source, GEO targets your business being named as a recommendation. Many agencies use the terms interchangeably. Our GEO vs AEO vs SEO guide covers the distinction.
How long before an AEO engagement shows results?
Profile and citation corrections can influence AI answers within weeks because most platforms run live web searches. Review volume and independent mentions build over one to three months. Judge an engagement on a quarter rather than a month.
Want to compare us directly?
Book a free strategy session and we will run your buying questions through ChatGPT, Perplexity and Gemini live on the call, then show you exactly what we would fix and in what order. Take that audit to any agency on this list and compare.
