Google Review Link Generator and QR Code

Two Ways to Get Your Google Review Link

1. From your Google Business Profile

This is the official route and takes under a minute. Google’s steps in Business Profile Help are:

1. Go to your Business Profile while signed in to the Google Account that manages it.
2. Select Read reviews, then Get more reviews.
3. Copy the link, or download the QR code.

Google notes that QR codes can only be generated on a computer browser, not on mobile. Paste the link into the generator above to get a high-resolution QR code, an SVG for print and a review card on your phone too.

2. From your Place ID

Every business on Google Maps has a Place ID, a code that usually starts with ChIJ. Find yours with Google’s free Place ID Finder, then paste it above. The generator builds the standard review form link:

Google says Place IDs can change over time and recommends refreshing any that are more than 12 months old. If an old review link stops working, look up your Place ID again and make a new one.

Where to Use Your Review Link and QR Code

Why Google Reviews Matter for Local Rankings and AI Answers

Google says local results are based on relevance, distance and prominence, and that prominence is partly based on how many reviews you have. In its own words, more reviews and positive ratings can help your business’s local ranking.

Reviews also feed AI search. When someone asks ChatGPT, Gemini or Google’s AI Mode to recommend a builder or a lawyer near them, the answer often leans on review sites and Google ratings to decide who to name. A steady flow of recent, detailed reviews is one of the clearest signals you can give both. See how we use this in our AI SEO work, and our guide to Google Business Profile optimisation.

Google Review Rules You Must Follow

Google’s Maps content policy sets clear limits on how businesses ask for reviews. Breaking them can get reviews removed or your profile restricted.

• No incentives. Don’t offer payment, discounts, free goods or services in exchange for a review, or for changing or removing one.
• No review gating. Don’t discourage negative reviews or selectively ask only the customers you expect to be happy.
• No pressure on the spot. Google says businesses shouldn’t require or pressure people to leave reviews while on the premises, or tell them what to write.
• Reviews must be genuine. No reviews from staff, family or anyone who wasn’t a real customer.

In Australia, the ACCC also warns businesses about fake and incentivised reviews, which can mislead consumers under the Australian Consumer Law. Ask every customer the same way, and let the reviews fall where they fall. Google itself points out that a mix of positive and negative feedback often feels more trustworthy.

Turn Review Requests Into a System

Most businesses with lots of reviews aren’t doing anything clever. They ask every customer, every time, at the right moment. A simple system looks like this:

1. Pick one trigger. Job complete, settlement, system switched on or final invoice paid. The request goes out when that happens, not when someone remembers.
2. Automate the first message. Most CRMs and job management tools can send a text or email when a job changes status. Paste the template above into that automation.
3. Send one reminder. About a week later, to anyone who hasn’t left a review. Then stop.
4. Put the QR code where customers already are. Reception, the site office, handover folders and the back of a business card.
5. Check the numbers monthly. Track requests sent against reviews received, and test a different wording if the rate drops.

Reply to reviews like a future customer is reading

Because they are. Thank people by name, mention the job where it’s appropriate, and answer critical reviews calmly with what you did to fix the issue. Google’s review tips recommend replying, and focusing on reviews where you can add a helpful update or answer a question. Never share private details about a client or a case in a public reply. For law firms and medical practices especially, keep replies general and take the conversation offline.

How to Write a Review Request People Actually Act On

1. Use their name and the job. “Thanks for choosing us for your extension” beats a generic blast.
2. Keep it short. One or two sentences and the link. The templates above are written to fit a single text message.
3. Ask for honesty, not five stars. It keeps you inside Google’s rules and reads as more genuine.
4. Make it one tap. The direct link skips the search step completely.
5. Reply to every review. Google recommends responding, and a thoughtful reply to a critical review often does more for trust than another five stars.

Customers need to be signed in to a Google Account to leave a review, and Google notes they can create one with a non-Gmail address. Mention that in your email if your customers are less familiar with Google.