Melbourne is one of the most competitive advertising markets in Australia. The city’s density of businesses across hospitality, professional services, e-commerce, trades, healthcare, and property means Google Ads costs run higher than the national average, and the margin for error is thinner.
A poorly managed campaign in this market does not just underperform. It haemorrhages money while your competitors collect the leads that should have been yours.
Finding the right Google Ads agency in Melbourne is the difference between ad spend that generates measurable revenue and a monthly management fee that buys you nothing but a PDF of click data. The agencies on this list have been evaluated on verified client results, campaign transparency, contract fairness, and specialisation. Some are boutique operations built for service businesses. Others are large-scale firms managing millions in annual ad spend across national campaigns.
Whichever stage your business is at, one of these ten agencies should be on your shortlist. And if you are not sure what separates a good agency from one that will cost you thousands, start with our guide on how to choose a digital marketing agency without getting burned.
At a Glance: Melbourne’s Top Google Ads Agencies Compared
| Agency | Best For | Google Partner | Contracts | Starting Price |
| Uprise Digital | Service businesses (leads + revenue) | Yes | Month-to-month | Custom (free strategy call) |
| 80/20 Digital | SMEs wanting award-winning PPC + SEO | Yes | Custom | Custom (free consult) |
| SIXGUN | Brands wanting SEO + PPC together | Yes | Custom | $1,500+/mo |
| WebSavvy | E-commerce and retail PPC | Yes | Custom | $1,500+/mo |
| eMarket Experts | Healthcare, finance, SMEs | Google Premier Partner | Custom | Custom |
| Supple Digital | SEO + Google Ads full-service | Yes | Custom | Custom |
| Salt & Fuessel | B2B and lead gen with HubSpot | Yes | Custom | Custom |
| Online Marketing Gurus | Large-scale national campaigns | Google Premier Partner | Custom | Custom |
| Impressive Digital | Aggressive growth campaigns | Yes | Custom | Custom |
| Soup Agency | E-commerce and Shopify brands | Yes | Custom | Custom |
1. Uprise Digital
Best for: Service businesses in Melbourne that want Google Ads campaigns built around leads, booked jobs, and revenue.
Uprise Digital is a performance-first agency that specialises in Google Ads management for Australian service businesses. While most agencies spread themselves across every industry and channel, Uprise has deliberately narrowed its focus to one thing: turning paid search into measurable revenue for trades, healthcare, legal, solar, and professional service businesses.
What separates Uprise from the typical Melbourne agency is how they define success. They do not report on impressions. They report on cost per lead, cost per booked appointment, and return on ad spend. Every campaign is paired with a dedicated landing page built for conversion, call tracking that ties phone enquiries to specific keywords, and monthly reporting that tells you exactly how many paying customers your ads produced.
Their track record includes 1,100% revenue growth for Farache Group, a 247% increase in qualified leads for Better Life Patios, and a 536% lift in organic traffic alongside paid campaigns. They hold a 5.0-star rating across 40+ Google reviews, a 100% Job Success Score on Upwork, and they work on month-to-month terms with no lock-in contracts. Clients own their ad accounts and data from day one.
Uprise also has a dedicated Melbourne Google Ads service page and operates from Cremorne (10-20 Gwynne Street). They offer a free strategy call that is genuinely useful, even if you end up going another direction.
Services: Google Ads (Search, Shopping, Display, YouTube, Performance Max), Facebook Ads, Instagram Ads, landing page optimisation, CRO, SEO
Notable: Month-to-month, full account ownership, 18+ service niches, Cremorne Melbourne office, proprietary Uprise Growth System
2. 80/20 Digital
Best for: SMEs wanting an award-winning agency that integrates Google Ads with SEO and web design.
80/20 Digital is a Melbourne-based agency that has built an impressive portfolio of case studies across property, healthcare, accounting, and professional services. Their results include a 547% ROI for Davidson Property Advocates (a buyer’s agent) through hyper-local Google Ads and SEO-optimised landing pages, and an 8,700% ROI for Pickney Early Learning that earned three industry awards across 2025 and 2026.
What makes 80/20 worth considering is their integration of PPC with broader digital strategy. They do not just manage your Google Ads in isolation. They look at how your website, SEO, email marketing, and paid campaigns work together to produce revenue. Their client testimonials consistently highlight a partner-like relationship, with clients describing them as “an extension of our firm.”
If you are a professional services firm or healthcare practice in Melbourne looking for an agency that thinks strategically rather than just tactically, 80/20 has a strong track record.
Services: Google Ads, SEO, web design, email marketing, content strategy, social media
Notable: Multiple award wins, strong property and healthcare case studies, Melbourne-based, partner-style client relationships
3. SIXGUN
Best for: Melbourne businesses wanting a transparent agency that pairs SEO with Google Ads.
SIXGUN is a Melbourne-based agency that focuses on SEO and Google Ads with a data-driven, no-nonsense approach. They have earned 100% positive feedback on Clutch, with clients consistently praising their transparent communication, patience in explaining complex concepts, and ability to deliver measurable improvements in traffic and conversions.
Their Google Ads work covers the full range: Search, Display, Shopping, and remarketing. But where SIXGUN shines is in how they integrate PPC with organic search. If you are investing in both channels, having a single agency coordinate keyword strategy, landing page content, and budget allocation can prevent the overlap and waste that happens when two separate agencies work in silos.
SIXGUN works across food and beverage, legal, healthcare, hospitality, and retail. Their Melbourne base and mission-driven ethos (they actively support meaningful causes) give them a different flavour from the typical performance agency.
Services: Google Ads, SEO, social media marketing, content marketing
Notable: 100% positive Clutch reviews, Melbourne-based, integrated SEO + PPC, mission-driven agency
4. WebSavvy
Best for: E-commerce and retail businesses wanting a specialist paid advertising agency.
WebSavvy is an award-winning Melbourne agency that focuses exclusively on paid digital advertising. Unlike many agencies on this list, they do not offer SEO or web design. Their entire operation is built around making paid media profitable, which gives them a level of depth in Google Ads, Google Shopping, and Meta Ads that generalist agencies struggle to match.
They are particularly strong in the retail and e-commerce space, where Google Shopping management, smart bidding strategies, and ROAS optimisation are the critical skills. If you sell products online and your primary goal is profitable revenue growth through paid channels, WebSavvy’s specialisation is a genuine advantage. Their pricing typically starts from $1,500 per month.
Services: Google Ads (Search, Shopping, Display, YouTube), Meta Ads, paid media strategy
Notable: Award-winning, paid media specialist (no SEO/web design), e-commerce focus, Melbourne-based
5. eMarket Experts
Best for: Healthcare, finance, and professional service businesses wanting a Google Premier Partner.
eMarket Experts is a Google Premier Partner agency based in Melbourne, which places them in the top 3% of Google Ads agencies in Australia. Founded in 2013, they have grown to over 100 team members and earned recognition from SEMrush with their Best Low Budget Campaign award.
Their Google Ads management is backed by deep keyword research, smart bidding strategies, and a strong emphasis on conversion optimisation. They have particular experience in healthcare, financial services, and pet care verticals. Their 4.9-star rating across 90+ Google reviews is one of the strongest in Melbourne’s agency landscape.
eMarket Experts combines Google Ads with SEO, social media, web design, and email marketing, making them a solid option for businesses that want a single agency managing multiple channels.
Services: Google Ads, SEO, social media, web design, email marketing, conversion optimisation
Notable: Google Premier Partner, 100+ team members, 90+ Google reviews (4.9 stars), SEMrush award winner, Melbourne HQ
6. Supple Digital
Best for: Melbourne businesses wanting a well-resourced full-service agency with national reach.
Supple Digital is one of Melbourne’s larger agencies, with 135+ employees across offices in Melbourne and Sydney. Founded in 2012, they have been featured in the Financial Review’s Fast 100 for five consecutive years and won the SEMrush Best Low Budget Campaign award.
Their offering covers SEO, Google Ads, web design, social media, and retargeting. Each strategy is developed independently for the client rather than following a templated approach. Supple’s scale means they have dedicated specialists across each discipline, which can be an advantage for businesses that want depth across multiple channels without juggling three separate agencies.
They work with businesses of all sizes, from local Melbourne trades to national brands. Their pricing starts from around $1,000 per month for SEO, with Google Ads management priced on a custom basis.
Services: Google Ads, SEO, web design and development, social media marketing, retargeting
Notable: 135+ team, AFR Fast 100, SEMrush award, Melbourne and Sydney offices, custom strategies
7. Salt & Fuessel
Best for: B2B and lead generation businesses that use HubSpot or need CRM-integrated PPC.
Salt & Fuessel is a Melbourne digital advertising agency that has earned strong reviews on Clutch, with clients highlighting their responsiveness, tailored strategies, and willingness to integrate deeply with tools like HubSpot. Their results include a 150% increase in lead volume and 430% rise in organic traffic for a client.
What makes Salt & Fuessel interesting for lead-generation businesses is their approach to campaign integration. They do not just run Google Ads. They work with your CRM, marketing automation, and sales process to ensure the leads generated through paid search actually convert into paying customers. For B2B businesses where lead quality matters more than lead volume, this operational depth can make a significant difference.
Services: Google Ads, SEO, HubSpot integration, content marketing, marketing automation
Notable: Strong Clutch reviews, HubSpot integration, B2B lead gen expertise, Melbourne-based
8. Online Marketing Gurus
Best for: Businesses wanting a large, well-established national agency with a Melbourne presence.
Online Marketing Gurus (OMG) operates with over 200 specialists across offices in Sydney, Melbourne, and Brisbane. They are a Google Premier Partner with 450+ Google reviews and claim to have generated over $761 million in client revenue. Their Melbourne team handles everything from local SEO and Google Ads to social media and content marketing.
OMG’s scale is both their strength and something to be mindful of. You get access to a deep bench of specialists, extensive resources, and a well-documented methodology. The trade-off is that your day-to-day account management may sit with a more junior team member, which is common at larger agencies. For businesses with substantial budgets wanting multi-channel national campaigns, OMG brings the infrastructure to execute at scale.
Services: Google Ads, SEO, social media, content marketing, web design, native advertising
Notable: Google Premier Partner, 200+ team, 450+ Google reviews, $761M+ claimed client revenue, Melbourne office
9. Impressive Digital
Best for: Businesses wanting aggressive, conversion-focused PPC campaigns at scale.
Impressive Digital is a Melbourne-headquartered agency known for bold, results-driven advertising strategies. They leverage AI-powered tools, advanced retargeting, and precision keyword targeting to pursue rapid growth for both e-commerce and service-based businesses.
Their approach is unapologetically aggressive. They focus on maximising conversions quickly and scaling campaigns hard. For businesses that have already proven their offer works and need a partner to pour fuel on the fire, Impressive’s growth-oriented mindset can deliver. They are less suited for businesses that are still testing their market or refining their messaging.
Services: Google Ads, Facebook Ads, SEO, web design, social media, content
Notable: Melbourne HQ, aggressive growth focus, AI-powered tools, e-commerce and service business clients
10. Soup Agency
Best for: E-commerce brands wanting a Melbourne agency that combines PPC with email marketing and CRO.
Soup Agency is a Melbourne-based agency specialising in PPC, email marketing, and conversion optimisation. On Clutch, 100% of their client feedback is positive, with reviewers noting their strategic approach, effective communication, and ability to increase conversions through structured campaigns.
Where Soup earns its place on this list is in how they combine Google Ads with email marketing and CRO. For e-commerce businesses, the customer journey does not end at the click. Soup builds post-click strategies that nurture leads through email sequences and optimise the on-site experience to maximise conversion rates. This full-funnel thinking can significantly improve the return you get from every dollar of ad spend.
Services: Google Ads, Meta Ads, email marketing, CRO, content strategy
Notable: 100% positive Clutch reviews, Melbourne-based, strong email + CRO integration, e-commerce focus
What to Look for in a Melbourne Google Ads Agency
Melbourne’s agency market is crowded, and the quality gap between the best and worst is enormous. Before you sign with anyone, run them through these five checks. They are the same criteria covered in depth in our guide to choosing a digital marketing agency in Australia.
- Account ownership. Your Google Ads account, your conversion data, your campaign history. If the agency owns the account, you start from scratch when you leave. This is non-negotiable.
- Reporting on outcomes, not outputs. Clicks and CTR are inputs. Cost per lead, cost per customer, and return on ad spend are outcomes. If the agency cannot tell you how many paying customers your campaigns produced last month, find one that can.
- Contract flexibility. Month-to-month is the gold standard. Agencies that insist on 6 or 12-month lock-ins are protecting themselves, not you. The best agencies keep clients through results, not through legal obligation.
- Industry relevance. A Google Ads strategy for an e-commerce fashion brand is fundamentally different from one for a Melbourne law firm. Ask for case studies in your vertical. If they cannot show relevant experience, they are learning on your budget.
- Dedicated specialists. At larger agencies, ask who will actually manage your campaigns day to day. If it is a junior account manager juggling 30 clients, your campaigns will not get the attention they need. At boutique agencies, you are more likely to work directly with senior strategists.
What Do Google Ads Agencies in Melbourne Charge?
Melbourne sits at the premium end of Australian agency pricing, reflecting both the city’s cost of living and the competitiveness of its advertising market. Here is what to expect:
- Management fees typically range from $1,000 to $3,500+ per month, on top of your Google Ads spend.
- Some agencies charge a flat monthly fee. Others take a percentage of ad spend (usually 10 to 20%). Flat fees are more transparent and do not penalise you for scaling.
- Most agencies recommend a minimum ad spend of $2,000 per month for Melbourne campaigns, given the higher CPCs across competitive industries like legal, property, and healthcare.
- One-off campaign audits or account setups typically cost $1,000 to $3,000.
The most important number is not the monthly fee. It is the return on investment. A $3,000 per month engagement that delivers $30,000 in revenue is a 10x return. A $500 per month agency that delivers nothing is infinitely expensive. If you want to model the numbers before committing, use our PPC ROI calculator to estimate what your campaigns could deliver.
The Bottom Line
Melbourne has some of the best Google Ads talent in Australia, but finding the right fit requires more than picking the agency with the most reviews or the flashiest website. Your decision should come down to relevance (do they understand your industry?), transparency (do they report on what actually matters?), and alignment (do they measure success the same way you do?).
For service businesses that want campaigns built around leads, booked appointments, and revenue, start with a free strategy call from Uprise Digital. For e-commerce brands chasing profitable ROAS, WebSavvy and Soup Agency bring specialist paid media depth. For professional services firms wanting integrated SEO and PPC, 80/20 Digital and SIXGUN both deliver. And for businesses with larger budgets needing national-scale campaigns, Online Marketing Gurus and Supple Digital have the infrastructure.
Whichever direction you go, demand account ownership, transparent reporting, and the freedom to leave if the results are not there. Your ad budget deserves nothing less.
