How a Regional Solar Business Doubled Revenue in 6 Months - Without Increasing Ad Spend
- Regional NSW
- Solar & Battery Installations
Revenue Growth in 6 Months
Reduction in Cost Per Lead
Increase in Monthly Lead Volume
CRM + AI SMS + Email Nurture
The Situation
Macquarie Energy was a credible, established solar and battery installer across regional NSW — doing $2M in annual revenue with a solid reputation and a $4,000/month ad budget. On paper, the ingredients were there.
The problem was below the surface. Cost per lead sat at $200. Enquiries were inconsistent. Prospects arrived sceptical, price-focused, and largely uneducated about energy systems — making every sales conversation long, fragile, and hard to close.
They’d been through multiple agencies before. Nothing had moved the needle.
The Diagnosis
What We Did
01
We spotted a market opportunity and moved first
The Federal Small-scale Renewable Energy Scheme (STC scheme) was live and available to homeowners — but almost no solar companies in the region were explaining it properly. We identified this gap early and built it into the core of the campaign strategy.
We created content that broke down exactly how the scheme worked, and — critically — how homeowners could unknowingly disqualify themselves from receiving STCs by using a non-accredited installer or having a system incorrectly sized or installed. Macquarie was one of the first in the market to own this angle.
02
We turned the founder into the category authority
We researched, scripted, and produced a series of founder-led video ads — positioning the director as the region’s go-to expert on solar, battery systems, and the STC scheme. These ran as paid ads on Meta, sending warm, educated traffic directly into the funnel.
The effect was immediate. By the time a prospect booked a call, they already knew who they were speaking to, trusted their expertise, and had largely pre-sold themselves.
03
We rebuilt the landing page around confidence, not features
The old page was built to describe. The new one was built to convert. We restructured it around the information buyers actually need to make a decision: rebate eligibility, quality signals, savings clarity, and social proof — across all devices.
Conversion-optimised landing page for all devices.
04
We built the backend that turned leads into revenue
We implemented a CRM with a 4-step automated email nurture sequence. Every lead that came in was educated, warmed, and qualified before a human touched them. The result was shorter sales cycles, higher close rates, and a sales team that spent less time convincing and more time confirming.
The Diagnosis
Quote from Macquarie Energy
“We’ve done it all and had multiple companies try. But the result we got out of Uprise was miles ahead of others we’ve used.”
Angus, Director — Macquarie Energy
The Takeaway
This result wasn’t built on a bigger budget. It was built on a sharper strategy — identifying a market moment before competitors did, using the founder’s credibility as a media asset, and building a funnel that educated buyers instead of chasing them.
The $2M business became a $4M business. They didn’t scale spend. They scaled thinking.
