Many businesses in Melbourne are turning to Instagram agencies to improve their social media presence. These agencies assist with managing profiles, creating content, and growing audiences on one of the most popular social platforms.
Working with a specialised Instagram agency can help brands reach more local customers and build stronger engagement online. As Instagram continues to evolve, agencies play a key role in maintaining effective and up-to-date strategies for their clients.
1) Uprise Digital
Uprise Digital is a creative-led, performance-driven marketing agency based in Melbourne. They specialise in helping ambitious, service-based businesses generate high-quality leads and scale profitably through their proprietary “Trust Triangle” framework. This approach blends bold creative, sharp ad management, and CRO-optimised web design to attract premium clients who stick around.
Founded by Lakshane Fonseka, whose journey from music promotion to enterprise-level growth consulting brings a fresh perspective, Uprise Digital uniquely combines entertainment-style storytelling with strategic precision. The team includes experts in Facebook, Instagram and Google Ads, video production, copywriting, UX design, and funnel architecture.
What sets Uprise apart is their departure from the traditional agency model. There are no bloated overheads, no long-term lock-ins, and no junior staff learning on your dime. Instead, you’ll work directly with seasoned specialists, each chosen for their deep expertise and focus on measurable outcomes. Their services range from creative strategy and ad campaign execution to website development and funnel building.
They’ve delivered results across industries like construction, education, and health, helping brands such as Farache Group, Better Life Patios, and Future Migration evolve from local operators to market leaders. Clients benefit from regular strategy calls, transparent reporting, and 24/7 messaging access—ensuring they’re always in the loop as campaigns scale.
For businesses facing challenges like inconsistent leads, misaligned audiences, or stagnant growth, Uprise Digital provides the systems and execution to break through the noise. Their guiding philosophy? Identify what builds trust and drives conversions, then amplify it.
2) Smith Brothers Media
Smith Brothers Media is a full-service digital agency headquartered in Melbourne with over 10 years of industry experience. They offer comprehensive marketing, creative, and tech solutions across key areas including Instagram marketing, Google Ads, SEO, and digital PR. The agency serves clients right across Australia with a vibrant team of marketing strategists, tech enthusiasts, and creative visionaries.
Their Instagram marketing services combine strategic planning with creative execution, focusing on driving measurable results for businesses of all sizes. Smith Brothers Media takes an integrated approach, ensuring Instagram campaigns work seamlessly with broader digital marketing strategies to maximise reach and engagement.
The agency is known for their data-driven approach and commitment to delivering tangible outcomes. They work with clients to develop tailored Instagram strategies that align with specific business objectives, whether that’s brand awareness, lead generation, or direct sales conversions.
3) 80/20 Digital
80/20 Digital is a multi-award winning digital marketing agency specialising in lead generation for service-based businesses. They take a strategy-first, data-driven approach to ensure sustainable and profitable growth for their clients. The agency is recognised as one of Melbourne’s leading social media marketing specialists.
Their Instagram marketing services include both organic and paid social media strategies. The team stays on top of the latest trends and developments in the social media space, handling content planning, post scheduling, and campaign monitoring. This comprehensive approach allows clients to focus on their core business while 80/20 Digital manages their Instagram presence.
80/20 Digital specialises in creating content that fosters meaningful connections and builds genuine communities rather than just producing posts that get lost in the feed. Their organic social media marketing focuses on creating authentic engagement that translates into business results.
4) The Meaningful Social Club
The Meaningful Social Club is an award-winning, female-led social media agency that’s shaking up Melbourne’s social media scene. They specialise in creating beautiful, strategic, and on-trend social media content that delivers real results for businesses. The agency focuses on lifestyle and ecommerce businesses, offering both organic and paid social media services.
Their approach combines creativity with strategy, ensuring that every Instagram post serves a purpose in the broader marketing funnel. The team at The Meaningful Social Club is known for their attention to detail and ability to create content that resonates with target audiences while staying true to brand values.
They also offer Google Ads and social media consulting services, making them a comprehensive partner for businesses looking to establish a strong online presence. Their fast growth in Melbourne’s competitive market demonstrates their effectiveness and client satisfaction.
5) Melbourne Social Co
Melbourne Social Co has established itself as a trusted extension of many in-house marketing teams across Melbourne. The agency is praised for their dedication to both content planning and production, as well as their thorough reporting capabilities. Their comprehensive approach ensures clients are well-informed about campaign performance and strategy effectiveness.
The team at Melbourne Social Co focuses on creating Instagram strategies that align with broader business objectives. They work closely with clients to understand their unique needs and develop tailored solutions that drive engagement and conversions. Their attention to detail and professional approach has earned them strong client testimonials and repeat business.
6) Born Social
Born Social is a boutique creative marketing agency with offices in Melbourne and New York City. Despite being boutique in size, they’re big in ideas and specialise in social-first creative marketing. Their dual-city presence gives them insights into both Australian and international social media trends.
The agency focuses on creating innovative Instagram campaigns that stand out in crowded feeds. Their creative approach combines local market knowledge with global best practices, making them particularly effective for brands looking to make an impact both locally and internationally.
Born Social’s Melbourne team understands the local market dynamics while bringing fresh perspectives from their international experience. This unique positioning allows them to create Instagram strategies that resonate with Australian audiences while incorporating cutting-edge global trends.
7) raraPR
raraPR is a boutique creative PR, digital marketing, and branding agency based in Melbourne. They exist to cultivate businesses doing good for the world through sustainable PR, valuable social media content, and thoughtful brand strategy. Their Instagram marketing services focus on sharing authentic stories and elevating brands with purpose.
The agency combines traditional PR expertise with modern social media marketing, creating Instagram campaigns that generate both engagement and media coverage. Their thoughtful approach to brand strategy ensures that Instagram content aligns with broader brand messaging and values.
raraPR works particularly well with purpose-driven businesses and those looking to make a positive impact. Their Instagram strategies often incorporate storytelling elements that help brands connect with audiences on a deeper level while building authentic communities.
8) Your Social Partner
Your Social Partner positions itself as Australia’s best priced and highest rated content marketing and video production agency. They offer comprehensive Instagram marketing services starting from just $18 per day, making professional social media management accessible to small and medium businesses.
The agency is trusted by over 140 small but ambitious brands and provides kick-ass content marketing across Facebook, TikTok, and Instagram. Their in-house team of experts handles everything from strategy development to content creation and community management.
Their affordable pricing model doesn’t compromise on quality, with clients receiving professional-grade content and strategic guidance. The agency’s focus on video content aligns well with Instagram’s current algorithm preferences, helping clients achieve better organic reach and engagement.
9) Merge Marketing
Merge Marketing is recognised as one of Australia’s top-rated Facebook and Instagram advertising agencies. They help businesses across Brisbane, Sydney, Melbourne, Perth, and Gold Coast create effective Instagram ad campaigns that drive real business results.
The agency offers structured Instagram ad packages designed to help businesses grow their online presence and drive conversions. Their expertise in paid social media ensures that Instagram advertising budgets are used effectively to reach the right audiences and achieve specific business objectives.
Merge Marketing’s approach combines creative excellence with data-driven optimisation, continuously refining campaigns to improve performance and return on investment. Their track record with Instagram advertising makes them a reliable choice for businesses looking to scale through paid social media.
10) Blend Commerce
Blend Commerce rounds out our list as a Melbourne-based agency specialising in ecommerce and retail Instagram marketing. They understand the unique challenges facing online retailers and create Instagram strategies that drive traffic, engagement, and sales.
Their services include product photography, Instagram Shopping setup, influencer partnerships, and performance tracking. The agency’s ecommerce focus means they understand the customer journey from Instagram discovery to purchase, optimising every touchpoint for maximum conversion potential.
Blend Commerce works with both established retailers and emerging brands, helping them navigate Instagram’s evolving features and advertising options to build sustainable online businesses.
Frequently Asked Questions
Choosing the right Instagram agency in Melbourne depends on expertise, track record, and clear cost structures. The right agency can offer measurable improvements in engagement, branding, and online reach.
What should one look for when choosing a social media management agency in Melbourne?
A strong portfolio with demonstrated Instagram results in similar industries is important. Agencies such as Uprise Digital and 80/20 Digital provide transparent strategies and ongoing reporting. Professional certifications and local client references also indicate industry credibility.
How can a content creation agency enhance my brand’s Instagram presence?
Content creation agencies like The Meaningful Social Club craft engaging visuals and captions that suit a brand’s identity. They use current trends and analytics to increase post reach and follower engagement. High-quality, consistent content helps brands stand out in Melbourne’s competitive market.
What are the average costs associated with partnering with an Instagram marketing agency?
Monthly retainers at Melbourne agencies can range from $1,500 to $6,000, depending on services offered and agency reputation. Some agencies like Your Social Partner offer more affordable options starting from $18 per day, while premium agencies may charge more for advanced strategies or larger campaigns. One-off content or campaign fees are usually quoted separately.
Are client testimonials and reviews critical in assessing Melbourne-based Instagram agencies?
Verified testimonials help gauge agency reliability and client satisfaction. Reviews provide insight into communication, campaign outcomes, and professionalism. Most top agencies, including Uprise and 80/20 Digital, display client feedback on their websites or have strong review profiles on platforms like Google and LinkedIn.
What value does a social media agency add to my business’s online marketing efforts?
Social media agencies bring industry expertise, strategic planning, and creative resources. They handle account management, campaign optimisation, and analytics reporting. Agencies help brands adapt quickly to Instagram algorithm changes and trends while providing access to professional-grade tools and insights.
How does one measure the success of an Instagram campaign managed by a digital agency?
Success is measured by key metrics: follower growth, engagement rates, website traffic referrals, and sales conversions. Regular reports from agencies like Smith Brothers Media and 80/20 Digital detail campaign progress and highlight areas for improvement. Clear goals and data-driven analysis are vital for tracking results and return on investment.
