Sydney is one of the most competitive advertising markets in Australia. Average cost-per-click on Google Ads in competitive industries like legal, finance, and education can easily climb above $30 to $50, and the difference between a well-managed campaign and a poorly managed one can easily be tens of thousands of dollars in wasted spend every month.
Choosing the right Google Ads agency is not just about finding someone who knows the platform. It is about finding a team that understands your business, your margins, and what a profitable lead actually looks like for you. A good agency turns Google Ads into a predictable growth channel. A bad one burns through your budget while sending you reports full of vanity metrics.
We researched and compared the top Google Ads agencies operating in Sydney to help you find the right partner. Here is who made the list and why.
Quick Comparison
| Agency | Best For | Google Partner | Starting Price |
| Uprise Digital | Lead gen for service businesses | Yes | Custom (free strategy call) |
| Rocket Agency | Mid-market & enterprise brands | Premier Partner | Mid-high |
| AdVisible | SMBs wanting full-service digital | Premier Partner | Mid |
| Clixpert | Lead gen with industry depth | Premier Partner | Custom |
| Sydney Digital Marketing | Local businesses & SMEs | Premier Partner | Mid |
| Online Marketing Gurus | Scaled campaigns & e-commerce | Yes | Mid-high |
| Gorilla 360 | E-commerce & Google Shopping | Yes | Mid |
| Sandbox Media | Northern Beaches & local SMBs | Yes | Custom |
The 8 Best Google Ads Agencies in Sydney
1. Uprise Digital
Best for: Service businesses that need Google Ads to generate qualified leads and revenue, not just clicks
Uprise Digital is a boutique performance marketing agency that specialises in lead generation for Australian service businesses. While many Google Ads agencies focus on traffic and click-through rates, Uprise Digital’s entire approach is built around one metric that actually matters: does this campaign produce leads that convert into paying customers?
Founded by Lakshane Fonseka, who cut his teeth running campaigns for major brands including Jurlique and Kathmandu, Uprise Digital combines creative strategy with performance marketing to build campaigns that capture high-intent search traffic and convert it into booked jobs and signed contracts. Our proprietary Uprise Growth System has delivered consistent results across more than 18 different service niches.
What genuinely sets Uprise Digital apart from other Sydney Google Ads agencies is our understanding of the full customer journey. We do not just set up Search campaigns and send traffic to your homepage. We build dedicated landing pages optimised for conversion, implement proper tracking so you know exactly where every lead comes from, and continuously refine both the ads and the post-click experience to drive down cost per lead over time.
Our client results speak for themselves. Clients have reported transformations from barely surviving to turning away work, with pipelines completely full within months of engagement. The agency is rated 5.0 stars on Google with dozens of reviews, and clients consistently highlight the team’s responsiveness, strategic thinking, and focus on real business outcomes rather than vanity metrics.
Uprise Digital operates on transparent, month-to-month terms. You retain full ownership of your ad accounts, your data, and your landing pages. If you are a service business in Sydney looking for a Google Ads partner that is genuinely obsessed with your bottom line, this is the agency to talk to first.
- Services: Google Ads (Search, Display, Shopping, YouTube), Meta/Facebook Ads, Instagram Ads, web design, landing pages, CRO
- Industries: Tradies, construction, home services, professional services, cleaning, renovation
- Google reviews: 5.0 stars (40+ reviews)
- Pricing: Custom based on business goals. Book a free strategy call to get started.
- Website: uprisedigital.com.au
2. Rocket Agency
Best for: Mid-market and enterprise brands wanting a multi-channel digital partner
Rocket Agency is one of Sydney’s most awarded digital marketing agencies. They hold Google Premier Partner status, placing them in the top 3% of agencies in Australia as ranked by Google. Based in Surry Hills, they have also been recognised as Australia’s Top Full-Service Digital Company on Clutch and named one of the AFR Boss Best Places to Work.
Rocket’s Google Ads service covers Search, Shopping, Display, YouTube, and Performance Max campaigns. They pair PPC management with in-house copywriting and design teams that build ads and landing pages engineered to convert. Every dollar of ad spend goes directly to Google with no hidden mark-ups, and clients retain full access to their campaigns at all times.
Their sweet spot is mid-market brands with meaningful budgets looking for a sophisticated, multi-channel approach. If you are a larger business that wants your Google Ads campaigns coordinated with SEO, social, and content under one roof, Rocket is a strong contender.
- Services: Google Ads, SEO, social media, content marketing, web design, marketing automation
- Notable: Google Premier Partner, Bing Select Partner, TikTok Agency Advantage Partner
- Website: rocketagency.com.au
3. AdVisible
Best for: SMBs wanting a full-service digital agency with deep PPC expertise
AdVisible is a Sydney CBD-based agency that has been operating for over 10 years. They are a certified Google Premier Partner and won Best PPC Campaign at the 2021 APAC Search Awards for their work with Catch Fitness. The agency has also been nominated as a finalist in the Australian Marketing Institute Awards for Marketing Agency of the Year.
Their Google Ads process follows a four-stage framework: learn about your business and audience, implement campaigns with precision, optimise relentlessly based on performance data, and report with full transparency. AdVisible covers Search, Display, Shopping, YouTube, and remarketing campaigns, and they also handle SEO, social media marketing, and web design for clients that want everything under one roof.
Client reviews consistently highlight their genuine interest in understanding businesses beyond just managing ad accounts. They have expanded internationally with an office in Singapore, which speaks to their growth and capability. For Sydney SMBs that want a well-established agency with PPC at the core of their offering, AdVisible delivers.
- Services: Google Ads, SEO, social media marketing, web design, content marketing
- Notable: Google Premier Partner, APAC Search Award winner, 10+ years in business
- Website: advisible.com.au
4. Clixpert
Best for: Businesses wanting a PPC-focused agency with deep industry-specific experience
Clixpert is a Parramatta-based digital agency that has been operating since 2009, making them one of the longer-running PPC specialists in Sydney’s western suburbs. They hold Google Premier Partner status, placing them in the top 3% of Australian agencies, and they focus heavily on lead generation and conversion quality rather than just driving traffic.
Their case studies demonstrate solid, specific results. For Blind Inspiration, they delivered a 57.22% increase in search enquiries over 12 months through targeted keyword strategies, geo-targeted bidding, and landing page optimisation. Their approach centres on understanding industry nuances and building campaigns tailored to each client’s competitive landscape.
Clixpert manages campaigns across Search, Display, Shopping, and YouTube. Their account managers work closely with clients and position themselves as an extension of your team rather than a distant vendor. For businesses in western Sydney or those that want a PPC-first agency with genuine depth in campaign optimisation, Clixpert is worth a conversation.
- Services: Google Ads, SEO, social media advertising, web development
- Notable: Google Premier Partner, 15+ years operating, Parramatta-based
- Website: clixpert.com.au
5. Sydney Digital Marketing (SDM)
Best for: Local Sydney businesses and SMEs wanting hands-on, personalised PPC management
Sydney Digital Marketing is a Google Premier Partner agency that has been helping Sydney businesses grow online since 2012. They focus on generating leads, maximising ROI, and enhancing customer engagement through a combination of Google Ads, SEO, and broader digital strategy.
What stands out about SDM is their local market expertise and personalised approach. They work primarily with small to medium businesses across Sydney, which means you are not competing for attention against major enterprise accounts. Their team provides rapid response times, regular communication, and a deep understanding of what drives purchasing decisions for Sydney consumers.
SDM handles everything from campaign strategy and keyword research through to ad copywriting, bid management, and ongoing optimisation. Clients frequently praise their transparency and genuine interest in business growth, not just campaign metrics. If you value a local team that understands Sydney’s competitive dynamics inside out, SDM is a reliable choice.
- Services: Google Ads, SEO, social media marketing, web design, CRM integration
- Notable: Google Premier Partner, operating since 2012, Sydney-focused
- Website: sydneydigitalmarketing.com.au
6. Online Marketing Gurus (OMG)
Best for: Businesses wanting a large-scale agency with deep resources across SEO and PPC
Online Marketing Gurus is one of Australia’s largest digital marketing agencies, with offices in Sydney, Melbourne, and Brisbane, plus international presence in the USA, UAE, and Singapore. Founded in 2012, they have grown to over 200 certified specialists and serve more than 1,000 Australian businesses.
OMG’s Google Ads offering covers Search, Shopping, Display, YouTube, and Performance Max campaigns. They have a strong track record in e-commerce, with case studies showing significant conversion improvements for retail and product-based businesses. The agency was founded specifically to bring transparency and integrity to an industry that was often dominated by black-hat practices, and that ethos still runs through their operations.
With 450+ Google reviews and consistent high ratings, OMG has proven their ability to deliver at scale. The trade-off with any large agency is that smaller accounts can sometimes feel like a lower priority, but their dedicated account manager model helps mitigate this. If you need an agency with deep benches across multiple channels and the resources to handle complex, high-budget campaigns, OMG has the infrastructure.
- Services: Google Ads, SEO, social media advertising, web design, content marketing
- Notable: 200+ specialists, 450+ Google reviews, international offices
- Website: onlinemarketinggurus.com.au
7. Gorilla 360
Best for: E-commerce businesses wanting specialist Google Shopping and PPC management
Gorilla 360 is a Google Partner agency with offices in Sydney, Newcastle, Brisbane, and Melbourne. They have been helping Australian businesses with Google Ads since 2010, and their particular strength lies in e-commerce and Google Shopping campaigns. As Shopify and Neto partners, they understand the technical integration between ad platforms and online stores.
Gorilla offers flexible engagement models. They handle full campaign management on a monthly basis, but they also provide one-off account audits, quarterly reviews, and Google Ads training for businesses that want to bring some capability in-house. This flexibility makes them accessible to businesses at different stages of growth and with different levels of internal marketing resource.
Their approach is data-driven and structured, with a focus on getting tracking and reporting set up properly before scaling campaigns. For e-commerce businesses selling products online and wanting to maximise their Google Shopping performance, or service businesses that want a solid, no-nonsense PPC management partner, Gorilla 360 has the experience and track record.
- Services: Google Ads, Google Shopping, SEO, social media, analytics, training
- Notable: Google Partner, Shopify/Neto partner, operating since 2010, flexible engagement models
- Website: gorilla360.com.au
8. Sandbox Media
Best for: Northern Beaches and North Shore businesses wanting a local, certified Google Ads partner
Sandbox Media is a certified Google Ads agency based on Sydney’s Northern Beaches. They position themselves as a strategic growth partner for businesses that want more than just campaign management. Their service extends to holistic digital marketing strategies encompassing SEO, social media, and content marketing alongside Google Ads.
As Google Shopping and Performance Max campaign specialists, Sandbox Media focuses on e-commerce advertising alongside lead generation for service businesses. They optimise product feeds, target high-intent shoppers, and implement advanced bidding strategies designed to maximise return on ad spend.
Their location on the Northern Beaches gives them particular insight into the local market dynamics for businesses in that corridor, from Manly through to Dee Why and beyond. Client testimonials consistently highlight their detail-driven approach, results-focused execution, and willingness to go the extra mile. For businesses in northern Sydney wanting a local agency that genuinely cares about their Google Ads performance, Sandbox Media is a strong option.
- Services: Google Ads, Google Shopping, Performance Max, SEO, social media, content marketing
- Notable: Certified Google Ads agency, Northern Beaches based, e-commerce specialists
- Website: sandboxmedia.com.au
How to Choose the Right Google Ads Agency in Sydney
Not every agency on this list will be the right fit for your business. Here are the key factors to consider when making your decision.
Do they understand your business model?
A Google Ads agency that is brilliant at managing e-commerce Shopping campaigns might not have the lead generation expertise a service business needs. Make sure the agency has experience in your industry or, at minimum, with your business model. The agency’s understanding of how your customers make purchasing decisions matters more than their Google Partner badge.
How do they handle reporting?
Request a sample report before signing. You want clear, actionable insights tied to your actual business goals, not a data dump of impressions and click-through rates. The best agencies report on leads, cost per lead, and return on ad spend, and they explain what they are doing about the numbers that are not where they should be. We have written about the importance of tracking real business outcomes over vanity metrics if you want to explore this further.
Do you own your accounts?
This is non-negotiable. Your Google Ads account, your conversion data, your analytics: all of it should belong to your business. Any agency that insists on running campaigns through their own accounts is creating a dependency that makes it expensive and painful to leave. Always retain full ownership and access.
What are their contract terms?
Agencies that deliver results should not need to lock you in. Look for month-to-month arrangements where the agency earns your loyalty through performance. Long lock-in contracts with hefty cancellation fees are one of the most common complaints Australian business owners have about agencies. We covered this in detail in our buyer’s guide to choosing a digital marketing agency.
Do they look beyond just Google Ads?
The best results come when Google Ads is part of a broader strategy. An agency that can advise on how your landing pages affect conversion rates, or how Google Ads works alongside Facebook and Instagram advertising, will deliver more value than one that only thinks about the ad platform in isolation.
What Should You Expect to Pay?
Google Ads management fees in Sydney typically range from $1,000 to $5,000+ per month, depending on the complexity of your campaigns, the number of ad groups, and how much ongoing creative work is required. This is the agency’s fee for managing your campaigns. Your actual ad spend (the money that goes to Google) sits on top of this.
Some agencies charge a flat management fee, while others charge a percentage of your ad spend (typically 10-20%). Both models can work, but be cautious of percentage-based pricing with no cap, as your costs will scale even if results plateau. The most important thing is understanding exactly what you are paying for and what is included.
For Sydney specifically, average CPCs range from $2 to $4 across most industries, but competitive sectors like legal, finance, and education regularly see CPCs of $30 to $50+. This means the quality of your campaign management has a disproportionate impact on ROI. A well-optimised campaign targeting the right keywords with strong ad copy and relevant landing pages will consistently outperform a lazy setup, even with a smaller budget.
The Bottom Line
Google Ads is one of the most powerful tools available to Sydney businesses for reaching customers at the exact moment they are searching for your products or services. But the platform is complex, competitive, and unforgiving of poor management. The right agency partnership turns Google Ads into a predictable revenue engine. The wrong one turns it into an expensive experiment with nothing to show for it.
The agencies on this list represent the strongest options available in Sydney in 2026. Some specialise in e-commerce and Shopping campaigns, others in lead generation for service businesses, and a few offer broad full-service capability. The right choice depends on your business model, your budget, and what success actually looks like for you.
If you are a service business in Sydney looking for a Google Ads partner that is laser-focused on generating qualified leads and measurable revenue growth, book a free strategy call with Uprise Digital. We will assess your current setup, show you where the biggest opportunities are, and give you a clear plan for turning your Google Ads spend into consistent, profitable growth. No lock-in contracts, no fluff, just results.
Frequently Asked Questions
How much does Google Ads cost in Sydney?
The cost depends on your industry, competition, and targeting. Average CPCs in Australia sit around $2 to $4, but competitive industries in Sydney can see CPCs of $30 to $50+. Most small to medium businesses start with a monthly ad budget of $1,000 to $5,000, with agency management fees of $1,000 to $5,000+ on top. A good agency will help you determine the right budget based on your goals and expected return.
What is a Google Premier Partner?
Google Premier Partner is Google’s highest tier of agency certification. Only the top 3% of agencies in Australia hold this status. It requires meeting strict benchmarks for campaign performance, client growth, ad spend management, and staff certifications. While it is a meaningful indicator of technical competence, it should not be the only factor in your decision. Some excellent boutique agencies may not hold Premier status simply due to their size.
Should I manage Google Ads myself or hire an agency?
It depends on your time, expertise, and budget. Google Ads is not a set-and-forget platform. It requires ongoing keyword research, bid management, ad copy testing, negative keyword maintenance, and conversion tracking optimisation. If you have the time and willingness to learn, managing smaller campaigns yourself is possible. But for most businesses, the cost of an agency is quickly offset by the improved performance and reduced wasted spend they deliver.
How quickly will I see results from Google Ads?
Unlike SEO, Google Ads can deliver traffic almost immediately once campaigns go live. However, it typically takes 30 to 90 days of testing and optimisation before campaigns reach their full potential. The first month is about gathering data. The second month is about refining targeting, ad copy, and bidding strategies. By month three, a competent agency should have your campaigns performing predictably with a clear trend toward your target cost per lead or ROAS.
Related Reading:
Google Ads vs Facebook Ads: Which Is Better for Your Business
How to Choose a Digital Marketing Agency in Australia
Landing Page Optimisation: How to Double Your Conversion Rate Fast
Paid Ads Don’t Fix, They Amplify
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