PPC ROI Calculator
A comprehensive digital marketing strategy should include a PPC campaign, but how much return can you really expect? Find out by using our ROI calculator.
What is the average cost per click for your business?
How much do you intend to spend on your ad campaign?
What is your website's conversion rate (visitors to leads)?
What percentage of leads turn into customers?
How much is each customer worth on average?
What is your average profit margin (percentage)?

Based on these numbers, here is what you could expect for return on investment*
- Visits: 0
- Leads: 0
- CPL: $0
- Sales: 0
- Revenue: $0
- Profit: $0
- Google ROI: 0%
How do you calculate PPC ROI?
At Uprise Digital, we are second to none when it comes to building effective PPC campaigns with maximum ROI for our clients.
We’ve combined our years of knowledge and expertise to build a simple-to-use ROI calculator tool that can give you instant insights in minutes. By analysing six key metrics to calculate ROI, you can see the potential value a PPC campaign can bring to your business.
Below are the metrics we use to calculate the ROI of your PPC campaign.
Average Cost Per Click
The average Cost Per Click (CPC) is dependent on various factors such as industry, proposed ad spend, and the level of competition for your targeted keywords.
Proposed Spend
Conversion Rate
Close Rate
Average Customer Value
Profit Margin
Frequently
Asked Questions
Pay for Click, or PPC, is an online advertising model where advertisers run ads on a search platform (like Google) and pay a fee every time their ad is clicked on. Learn more about PPC.
The cost of your PPC campaign is influenced by a number of factors, including monthly ad spend, targeting of keywords and demographics, and the quality of your ads (low or high).
Like most digital marketing campaigns, ROI for PPC advertising is subjective and is dependent on factors such as business industry and size. The best ROI is, of course, the one with the highest profit margins relative to the expected budget and business goals.
As our ROI calculator tool is designed to predict potential returns, these ROI numbers are by no means guaranteed. They are here as a point of reference for you to see how a PPC campaign can become an effective part of your digital marketing strategy.
An effective PPC campaign is part of a comprehensive digital marketing strategy. Claim your free strategy session to see how we can help grow your business today.