--- title: "Instagram Ads for Healthcare" id: "24183" type: "page" slug: "instagram-ads-for-healthcare" published_at: "2026-11-05T15:22:15+00:00" modified_at: "2026-11-05T15:22:21+00:00" url: "https://uprisedigital.com.au/instagram-ads-for-healthcare/" markdown_url: "https://uprisedigital.com.au/instagram-ads-for-healthcare.md" excerpt: "★ ★ ★ ★ ★ 5.0 Rating Reviews Instagram Ads for Dentists and Health Clinics We make Reels and Stories ads that show patients your team, rooms and care, with before-and-after images, comments and creator posts kept inside Ahpra, TGA..." --- ★ ★ ★ ★ ★ 5.0 Rating 45+ Reviews # Instagram Ads for Dentists and Health Clinics We make Reels and Stories ads that show patients your team, rooms and care, with before-and-after images, comments and creator posts kept inside Ahpra, TGA and Meta rules. [Get a Free Instagram Ads Audit](#audit) ### Trusted By Instagram Ads for Dentists## What Are Instagram Ads for Dentists? Instagram ads put short videos and images of your practice into the Reels, Stories and feeds of people near your clinic. Because Instagram is visual, before-and-after images, patient stories and influencer posts need the most care in health. [Get a Free Instagram Ads Audit](#audit) By [Lakshane Fonseka](https://uprisedigital.com.au/author/lakshane/) . Our guide: [Facebook Ads vs Instagram Ads: Which Platform Delivers Better ROI?](https://uprisedigital.com.au/blog/facebook-ads-vs-instagram-ads/) ## How Instagram Ads Work for a Practice Each Instagram format does a different job in moving someone from scrolling to booking. 1. 01### Reels Introduce You Short videos of your dentists, hygienists and rooms build familiarity before anyone needs care. 2. 02### Stories Prompt Action Full-screen Stories ads carry a new-patient offer, with its terms, and a link to book. 3. 03### Carousels Explain Swipeable posts walk through what a treatment involves, its risks and what it costs. 4. 04### Follow Up With Care Reach people who engaged with your Instagram content, never audiences built on health data. **$60,000**maximum fine per advertising offence for an individual practitionerAhpra **7 days**mandatory cooling-off for under-18s before a non-surgical cosmetic procedureAhpra, 2025 ## What Actually Moves Bookings from Instagram for Dental and Health Clinics - ### Real Team, Real Rooms Your practitioners on camera, named with their profession, in the rooms patients will visit. Real footage shows who you are without promising outcomes. - ### Before-and-After by the Rules Cosmetic images must be real, free of misleading edits and carry a ‘results may vary’ warning. Meta also limits side-by-side comparisons for some cosmetic ads. - ### Creators Without Endorsements Ahpra bans influencer testimonials for cosmetic procedures, and you’re responsible for content you pay creators to post. Our creator briefs describe your service and never review a treatment. - ### Comments Moderated A comment praising a treatment on your ad is a testimonial on a page you control. We hide clinical comments and leave praise for your service. - ### No Syringes or Nicknames The TGA treats syringe images and nicknames like ‘Tox’ as references to prescription medicines. Cosmetic clinics need creative that shows neither. - ### A Profile Ready for Clicks A clinic’s Instagram page that promotes its services is advertising too. We check your bio, highlights and pinned posts to the same standard as your ads. ## Before-and-After, Testimonials and Influencers Three things Instagram rewards are tightly limited for health practices. Here’s how we handle each one. 01### Before-and-After Images Allowed only when genuine and not misleading. For cosmetic surgery, the Medical Board requires matched lighting and angles, no editing, and a warning that the outcome applies to that patient only. 02### Patient Testimonials Clinical testimonials are banned in all health advertising, including Reels, Stories and comments on pages you control. Comments about service and communication can stay. 03### Influencers Since 2 September 2025, Ahpra’s cosmetic guidelines strengthen the ban on influencer testimonials and apply to every regulated profession, dentists included. We don’t use paid endorsements for treatments. ## Meet the People Behind Your Instagram Ads Our Meta ads team plans the campaigns, edits the content, writes captions to Ahpra’s rules and reports on booked appointments by treatment. [Meet the team](https://uprisedigital.com.au/about-us/) ## Why Instagram Ads Matter for Healthcare Now [Get a Free Instagram Ads Audit](#audit) 72 new Ahpra cosmetic advertising guidelines started applying to all regulated professions (Ahpra) 11% of 12 health websites the OAIC inspected closely ran TikTok’s pixel as well as Meta’s (OAIC, 2026) $8 maximum penalty per advertising offence for a company, Instagram posts included (Ahpra) ## Instagram Ads vs Facebook Ads for Practices ### Instagram - Reels, Stories and feed placements - Suits visual work like dental, skin and physio - Needs fresh video often - Same Meta health ad rules ### Facebook - Feed, video and Marketplace placements - Suits local community reach - Simple image ads can work - Same Meta health ad rules Both run from one Meta ads account, so we test placements side by side and move budget to the one that books patients. ## How We Do Instagram Ads for Healthcare Four steps, starting with the profile your ads send people to. 45+ 5 Star Reviews **5.0**★★★★★ 1 ### Review Your Profile and Content Bio, highlights, past posts and comments checked for testimonials, titles and references to prescription medicines. 2 ### Plan Content by Treatment Reels, Stories and carousels mapped to the treatments you want more of, with claims and offers cleared before production. 3 ### Produce and Caption Short videos of your team and rooms, plain-language captions, terms on every offer, and no syringes or nicknames. 4 ### Moderate and Report Clinical comments hidden, campaigns optimised on booked appointments, and monthly reporting by treatment. [Get a Free Instagram Ads Audit](#audit) ## Instagram Ads for Healthcare Pricing ### From $2,000 a month - Ad spend starts from $1,500 a month, and most practices start with $2,000 to $5,000. - We publish our price so you know whether we’re in your range before you book a call. ### What’s included - Profile and content compliance review - Reels, Stories and carousel ads for each priority treatment - Captions and offers checked against Ahpra, TGA and Meta rules - Cosmetic campaigns set to 18 and over - Comment moderation - Monthly report on booked appointments ## Get a Free Instagram Ads Audit - Posts, Reels and comments on your profile that may breach Ahpra or TGA rules - How your ads, audiences and age settings are set up - Three content ideas that show your practice without the risk ★ ★ ★ ★ ★ 5.0 Rating 45+ Reviews ### Book Your Free Audit ## Our Clients Love Us See what they’re saying about us and how we’ve helped transform their businesses. Verified 5.0 ★ ★ ★ ★ ★ We came to Uprise Digital at the start of the year. We’re a large residential construction company and our pipeline had really started to shrink. We were only halfway through our insurance limit and our architect pipeline had basically dried up so we knew we needed to find the right marketing partner and fast. From the first conversation Lakshane sat down with us and actually explained the strategy. Rather than just throwing us into a direct funnel they took a value first approach to the marketing which made a lot of sense for our industry. They did proper market research put together all our brochures landing pages ad scripts and basically built the entire strategy from the ground up including all the backend and technical side of things. Working with Ben, Hayley and the rest of the team has been seamless honestly. Within a day of going live we were already getting 5 to 6 inquiries a day which was above the benchmarks the Uprise team had even set for us. We’re working toward 8 figure sales goals so there was real money on the line here. But from the strategy right through to the video production team the whole experience has been awesome. Super happy with where things are heading and already seeing the results on the ground. Sultan Baloch - Owner @ KGN Homes Verified 5.0 ★ ★ ★ ★ ★ We’ve been working with Uprise for a little over a month now and already what a huge difference it’s made having the right people on the job! From the get go Lakshane understood what we needed and Ben on the fortnightly meetings has been a huge help in educating us along the way and ensuring we’re on track to achieving our targets. They even built my business a custom landing page, making my Google ads even more effective. Couldn’t recommend them more highly! Josh Caligiuri - Owner @ JC Earthmoving Verified 5.0 ★ ★ ★ ★ ★ Was a bit hesitant after getting ghosted by another agency but these guys have been unreal for my demo business. The biggest difference is they actually stay in touch and care about getting you wins. Ben, Lakshane and the team don’t just set stuff up and disappear – they’re always checking in, fixing problems straight away and looking at ways to improve things. Only a few weeks in and I’ve already locked in 2 house demos with a builder, got heaps of other quotes out there too. Leads have been solid and yeah some jobs are 4-12 weeks away but thats just how it goes in this game, at least Im building up work. Theyve sorted everything from the Meta ads to retargeting and when I had issues with emails going to promotions or targeting the wrong areas they fixed it immediately. What makes Uprise different – if they dont hear from me they message me first, not the other way around. This is just the start and keen to see where it goes. Would definitely recommend if you want an agency that actually cares. Anthony - Owner @ DemoSpec Verified 5.0 ★ ★ ★ ★ ★ Working with Uprise has been a refreshing change from our past experiences with marketing agencies. From the beginning, the team took the time to understand our products, target audience, and what actually drives enquiries in our industry. That level of attention made all the difference. They’ve helped refine our advertising strategy and improve our content across multiple platforms, leading to a clear increase in both leads and engagement. Communication is consistent, transparent, and genuinely collaborative – something we hadn’t experienced before. We’ve been with Uprise since around February, and the results speak for themselves. It’s great to finally work with a team that delivers on what they promise and brings real value to our business. Highly recommend. Cameron Violet - Superior Panel Verified 5.0 ★ ★ ★ ★ ★ We have been working with the Uprise Digital team now for 3 months. We cannot recommend them highly enough. Very easy and seamless. Coming in to online advertising with quite a reluctant attitude, we have not only seen great success with more opportunities coming in via the ads but also we have found more opportunities coming in across all areas of the business. We have been extremely surprised with how powerful the right Ad plan can be. Thank you team 🙌🏼 Luke Schult - Owner @ LMS Constructions Verified 5.0 ★ ★ ★ ★ ★ Uprise Digital transformed struggling business from 2-day to consistent 6-day operations over several months. Lakshane, Prav, and team provide incredible impact, unwavering support, and are always available for questions and strategy adjustments. Adam El Hawat - Founder @ Demolition4U Verified 5.0 ★ ★ ★ ★ ★ Best business investment made with amazing experience working with Lakshane’s team. Exceptional insight into marketing strategy, creative direction, and prompt communication. Business thriving in second year with Q1/Q2 2025 pipelines completely full. Michael Lack - Founder @ You Do You Productions Verified 5.0 ★ ★ ★ ★ ★ Ethical, professional, efficient, and cost-effective marketing company delivering exceptional results for branding presence, exposure, and revenue growth. Exceeded expectations while actively supporting their ongoing business ownership journey. Scott & Bernadette Jones - Founder @ Better Life Patios, Brisbane Verified 5.0 ★ ★ ★ ★ ★ Friendly, professional service with constant digital marketing campaign updates and communication. Lakshane’s team significantly improved business marketing strategies through their highly effective, results-driven approach that speaks for itself. Jihhad Farache - Founder @ Farache Group, Sydney Verified 5.0 ★ ★ ★ ★ ★ Four months with Lakshane’s team elevated decking and pergola business to the next level. Extremely professional advertisements consistently generating impressive 25-35 high-quality leads per month. David Waechter - Founder @ DW Carpentry Verified 5.0 ★ ★ ★ ★ ★ Outstanding landing pages and comprehensive marketing services for cleaning and building services company. Their expertise, meticulous attention to detail, and results-driven approach greatly boosted online presence. Zihaan Zimzar - Chief Business Manager @ Just Focus Verified 5.0 ★ ★ ★ ★ ★ Lakshane and his team provide exceptional business support with fast response times and quick action when needed. They have excellent systems in place to keep businesses consistently busy and are definitely the right people for generating more leads. Josh Poor - Founder @ The Wallsmiths ## Instagram Ads for Healthcare Questions, Answered Can dentists use before-and-after photos on Instagram? Yes, if they’re genuine and don’t create unreasonable expectations. For cosmetic procedures, images must be real, free of misleading edits and carry a warning that results may vary. Meta also limits side-by-side comparisons for some cosmetic ads, so we choose the format per treatment. Can we work with influencers? For cosmetic procedures, influencer testimonials are banned. For other services, you’re responsible for anything you pay a creator to post, and clinical testimonials are banned everywhere. We keep creator content to who you are and what you offer. What about comments on our ads and posts? If a comment talks about a symptom, treatment or outcome, it’s a testimonial on a page you control, and you’re responsible for it. Comments about friendly staff or easy booking can stay. We moderate both your ads and your profile. Can we post about anti-wrinkle injections? Not by naming or hinting at the medicine. The TGA’s guidance flags brand names, nicknames like ‘Tox’, syringe images and phrases like ‘wrinkle reduction injections’. We build content around your practitioners, their qualifications and your clinic. Can under-18s see our ads? Not for cosmetic procedures. Meta requires those ads to target people 18 and over, and Ahpra bans cosmetic advertising aimed at under 18s. For general dental and health services, we set age ranges to suit the service. Should we run Instagram or Facebook ads? Both run from one Meta account. Visual services like dental, skin and physio often suit Reels and Stories, so we test both placements and move budget to the one that books. How much should we spend on Instagram ads? Plan for at least $1,500 a month in ad spend, which gives us enough data to learn from. Most practices start with $2,000 to $5,000 a month. ## Related Guides and Research [https://uprisedigital.com.au/blog/instagram-ads-agency-vs-in-house-when-does-your-business-actually-need-one/](https://uprisedigital.com.au/blog/instagram-ads-agency-vs-in-house-when-does-your-business-actually-need-one/) ### [Instagram Ads Agency vs In-House: When Does Your Business Actually Need One?](https://uprisedigital.com.au/blog/instagram-ads-agency-vs-in-house-when-does-your-business-actually-need-one/) May 17, 2026 Most businesses hire an Instagram ads agency at the wrong point in their growth, then [https://uprisedigital.com.au/blog/facebook-ads-vs-instagram-ads/](https://uprisedigital.com.au/blog/facebook-ads-vs-instagram-ads/) ### [Facebook Ads vs Instagram Ads: Which Platform Delivers Better ROI?](https://uprisedigital.com.au/blog/facebook-ads-vs-instagram-ads/) February 11, 2026 If you’re running paid social for your business, you’ve probably asked yourself: should I put [https://uprisedigital.com.au/blog/instagram-reels-strategy-how-to-go-viral-and-grow-your-brand/](https://uprisedigital.com.au/blog/instagram-reels-strategy-how-to-go-viral-and-grow-your-brand/) ### [Instagram Reels Strategy: How to Go Viral and Grow Your Brand](https://uprisedigital.com.au/blog/instagram-reels-strategy-how-to-go-viral-and-grow-your-brand/) June 6, 2025 Meta reports that Reels are played more than 200 billion times a day across Instagram