--- title: "Instagram Ads for Government" id: "24175" type: "page" slug: "instagram-ads-for-government" published_at: "2026-11-05T15:21:58+00:00" modified_at: "2026-11-05T15:22:05+00:00" url: "https://uprisedigital.com.au/instagram-ads-for-government/" markdown_url: "https://uprisedigital.com.au/instagram-ads-for-government.md" excerpt: "★ ★ ★ ★ ★ 5.0 Rating Reviews Instagram Ads for Government: Reach Younger Australians Reels and Stories put public messages in front of younger Australians in the format they watch. We make captioned vertical video that informs, meets the..." --- ★ ★ ★ ★ ★ 5.0 Rating 45+ Reviews # Instagram Ads for Government: Reach Younger Australians Reels and Stories put public messages in front of younger Australians in the format they watch. We make captioned vertical video that informs, meets the campaign guidelines and drives action. [Get A Free Instagram Ads Review](#audit) ### Trusted By Instagram Ads Explained## What Is Instagram Advertising for Government? Instagram advertising for government uses paid Reels, Stories and feed ads to reach younger audiences with public information and a clear next step. It suits short, visual messages, such as enrolment, safety, health and recruitment campaigns. [Plan an Instagram Campaign](#audit) By [Lakshane Fonseka](https://uprisedigital.com.au/author/lakshane/) . Our guide: [Instagram Reels Strategy: How to Go Viral and Grow Your Brand](https://uprisedigital.com.au/blog/instagram-reels-strategy-how-to-go-viral-and-grow-your-brand/) ## How Younger Australians Meet a Public Message on Instagram People see it mid-scroll, so the first seconds decide whether the message lands. 1. 01### Mid-Scroll in Reels A full-screen vertical video appears between creators’ posts and has seconds to earn attention. 2. 02### Between Friends’ Stories Stories ads sit between friends’ updates, with a button through to the landing page. 3. 03### A Fast Mobile Page The page must load quickly on a phone and say the same thing as the ad. 4. 04### Act, Save or Share People act, save the post or send it to a friend, which carries the message further. **16**minimum age for Instagram accounts in Australia since 10 December 2025eSafety Commissioner, 2026 **21.4%**of Australians have disability, so captions and clear visuals matterABS, 2024 ## What Actually Moves Instagram Results for Government - ### Under-16 Account Rules Instagram must take reasonable steps to stop under-16s holding accounts. Messages for school-age children need to reach parents or run elsewhere. - ### Captions and Auslan NSW guidance asks agencies to consider captioning and Auslan interpretation in government ads. Build both into Reels from the first edit. - ### Creators and Electoral Rules If a creator shares your message, check the AEC’s guidance on authorising electoral matter from content creators before you brief them. - ### Hook in the First Seconds Lead with the action or the benefit in the opening frames, before people scroll past. - ### Real, Diverse Imagery Commonwealth guidelines ask campaign imagery to reflect the diversity of Australians, including First Nations people, CALD communities and people with disability. - ### Story Sequences Run a short series of Stories that builds the message over several views, then retarget people who watched. ## Creative That Reaches Everyone Instagram is visual first, so accessibility and fair representation have to be built into the edit. 01### Captioned Vertical Video Burned-in captions, high-contrast text and safe margins, so the message reads on any phone with the sound on or off. 02### Representation Checks Casting and imagery are checked against the Commonwealth guidelines’ expectations on diversity before production starts. 03### Audience Testing The guidelines expect campaigns to be tested with target audiences. We test hooks and cuts with small budgets before scaling spend. ## Meet the People Behind Your Instagram Campaigns Our creative and Meta ads teams script, cut and run every Reel together, so the edit and the targeting are planned as one. [Meet the team](https://uprisedigital.com.au/about-us/) ## Why Instagram Ads Matter for Government Now [Get A Free Instagram Ads Review](#audit) 72% of Commonwealth campaign media spend went to digital in 2024-25 (Department of Finance, 2025) $11k Commonwealth campaigns above this a year must be formally evaluated (Department of Finance) 8m Australians have disability, up from 17.7% of people in 2018 to 21.4% (ABS, 2024) ## Instagram vs Facebook for Public Campaigns ### Instagram - Younger audience, accounts 16 and over - Reels and Stories, vertical video first - Fast, visual messages - Best for awareness and quick actions ### Facebook - Broader age range - Feed video, images and longer captions - Local Pages and community groups - Best for detailed updates and consultations Both run from the same Meta account. We split the budget by audience and format, then follow the results. ## How We Run Instagram Ads for Government Creative-led, accessible and tested before we scale. 45+ 5 Star Reviews **5.0**★★★★★ 1 ### Brief, Audience and Rules We confirm the audience, age limits, authorisation needs and guideline requirements before any scripting starts. 2 ### Script for Vertical Video We script hooks, cast to reflect your community and deliver captioned Reels and Stories in several cuts. 3 ### Test, Then Scale We test cuts on small budgets, keep the winners and move spend to the placements that drive the action. 4 ### Report and Learn Reports cover reach, video completion and actions, plus what the winning creative tells you for the next campaign. [Get A Free Instagram Ads Review](#audit) ## Instagram Ads for Government Pricing ### From $2,000 a month - We usually suggest $50 to $100 a day in ad spend to start testing. - We publish our price so you know whether we’re in your range before you book a call. ### What’s included - Creative strategy and scripts - Captioned Reels and Stories in several cuts - Representation and accessibility checks - Mobile landing pages - Campaign build, testing and optimisation - Monthly and end-of-campaign reports ## Get a Free Instagram Ads Review - Which of your current ads would fail an accessibility check - Whether your audience settings fit the under-16 rules - Where your Reels lose people in the first seconds ★ ★ ★ ★ ★ 5.0 Rating 45+ Reviews ### Book Your Free Audit ## Our Clients Love Us See what they’re saying about us and how we’ve helped transform their businesses. Verified 5.0 ★ ★ ★ ★ ★ We came to Uprise Digital at the start of the year. We’re a large residential construction company and our pipeline had really started to shrink. We were only halfway through our insurance limit and our architect pipeline had basically dried up so we knew we needed to find the right marketing partner and fast. From the first conversation Lakshane sat down with us and actually explained the strategy. Rather than just throwing us into a direct funnel they took a value first approach to the marketing which made a lot of sense for our industry. They did proper market research put together all our brochures landing pages ad scripts and basically built the entire strategy from the ground up including all the backend and technical side of things. Working with Ben, Hayley and the rest of the team has been seamless honestly. Within a day of going live we were already getting 5 to 6 inquiries a day which was above the benchmarks the Uprise team had even set for us. We’re working toward 8 figure sales goals so there was real money on the line here. But from the strategy right through to the video production team the whole experience has been awesome. Super happy with where things are heading and already seeing the results on the ground. Sultan Baloch - Owner @ KGN Homes Verified 5.0 ★ ★ ★ ★ ★ We’ve been working with Uprise for a little over a month now and already what a huge difference it’s made having the right people on the job! From the get go Lakshane understood what we needed and Ben on the fortnightly meetings has been a huge help in educating us along the way and ensuring we’re on track to achieving our targets. They even built my business a custom landing page, making my Google ads even more effective. Couldn’t recommend them more highly! Josh Caligiuri - Owner @ JC Earthmoving Verified 5.0 ★ ★ ★ ★ ★ Was a bit hesitant after getting ghosted by another agency but these guys have been unreal for my demo business. The biggest difference is they actually stay in touch and care about getting you wins. Ben, Lakshane and the team don’t just set stuff up and disappear – they’re always checking in, fixing problems straight away and looking at ways to improve things. Only a few weeks in and I’ve already locked in 2 house demos with a builder, got heaps of other quotes out there too. Leads have been solid and yeah some jobs are 4-12 weeks away but thats just how it goes in this game, at least Im building up work. Theyve sorted everything from the Meta ads to retargeting and when I had issues with emails going to promotions or targeting the wrong areas they fixed it immediately. What makes Uprise different – if they dont hear from me they message me first, not the other way around. This is just the start and keen to see where it goes. Would definitely recommend if you want an agency that actually cares. Anthony - Owner @ DemoSpec Verified 5.0 ★ ★ ★ ★ ★ Working with Uprise has been a refreshing change from our past experiences with marketing agencies. From the beginning, the team took the time to understand our products, target audience, and what actually drives enquiries in our industry. That level of attention made all the difference. They’ve helped refine our advertising strategy and improve our content across multiple platforms, leading to a clear increase in both leads and engagement. Communication is consistent, transparent, and genuinely collaborative – something we hadn’t experienced before. We’ve been with Uprise since around February, and the results speak for themselves. It’s great to finally work with a team that delivers on what they promise and brings real value to our business. Highly recommend. Cameron Violet - Superior Panel Verified 5.0 ★ ★ ★ ★ ★ We have been working with the Uprise Digital team now for 3 months. We cannot recommend them highly enough. Very easy and seamless. Coming in to online advertising with quite a reluctant attitude, we have not only seen great success with more opportunities coming in via the ads but also we have found more opportunities coming in across all areas of the business. We have been extremely surprised with how powerful the right Ad plan can be. Thank you team 🙌🏼 Luke Schult - Owner @ LMS Constructions Verified 5.0 ★ ★ ★ ★ ★ Uprise Digital transformed struggling business from 2-day to consistent 6-day operations over several months. Lakshane, Prav, and team provide incredible impact, unwavering support, and are always available for questions and strategy adjustments. Adam El Hawat - Founder @ Demolition4U Verified 5.0 ★ ★ ★ ★ ★ Best business investment made with amazing experience working with Lakshane’s team. Exceptional insight into marketing strategy, creative direction, and prompt communication. Business thriving in second year with Q1/Q2 2025 pipelines completely full. Michael Lack - Founder @ You Do You Productions Verified 5.0 ★ ★ ★ ★ ★ Ethical, professional, efficient, and cost-effective marketing company delivering exceptional results for branding presence, exposure, and revenue growth. Exceeded expectations while actively supporting their ongoing business ownership journey. Scott & Bernadette Jones - Founder @ Better Life Patios, Brisbane Verified 5.0 ★ ★ ★ ★ ★ Friendly, professional service with constant digital marketing campaign updates and communication. Lakshane’s team significantly improved business marketing strategies through their highly effective, results-driven approach that speaks for itself. Jihhad Farache - Founder @ Farache Group, Sydney Verified 5.0 ★ ★ ★ ★ ★ Four months with Lakshane’s team elevated decking and pergola business to the next level. Extremely professional advertisements consistently generating impressive 25-35 high-quality leads per month. David Waechter - Founder @ DW Carpentry Verified 5.0 ★ ★ ★ ★ ★ Outstanding landing pages and comprehensive marketing services for cleaning and building services company. Their expertise, meticulous attention to detail, and results-driven approach greatly boosted online presence. Zihaan Zimzar - Chief Business Manager @ Just Focus Verified 5.0 ★ ★ ★ ★ ★ Lakshane and his team provide exceptional business support with fast response times and quick action when needed. They have excellent systems in place to keep businesses consistently busy and are definitely the right people for generating more leads. Josh Poor - Founder @ The Wallsmiths ## Instagram Ads for Government Questions, Answered Can government ads reach under-16s on Instagram? Not through their own accounts. Since 10 December 2025, Instagram must take reasonable steps to stop Australians under 16 having accounts. For messages aimed at children, we target parents and carers instead. Do Reels ads need captions? They should. 21.4% of Australians have disability, and NSW guidance asks agencies to consider captioning and Auslan interpretation in government ads. Captions also help anyone watching with the sound off. Can we work with creators or influencers? Yes, with care. The AEC publishes guidance on authorising electoral matter created by content creators, and Commonwealth campaigns must stay free of party politics. We brief creators to those rules. Is Instagram better than Facebook for government campaigns? It depends on who you need to reach. Instagram suits younger audiences and short vertical video. Facebook suits broader ages, longer updates and local community Pages. Most campaigns use both. Do you make the video? Yes. We write the scripts, plan every cut and deliver captioned versions for each placement. Shoots are sized to your budget. Do Commonwealth agencies buy Instagram ads through you? Non-corporate Commonwealth entities place all paid media through the Central Advertising System. For them we deliver strategy, creative and landing pages, and work with the master media agency on placement. How much should we spend on Instagram ads? We usually suggest $50 to $100 a day to start testing, then scale the creative that works. The right budget depends on audience size and the campaign objective. ## Related Guides and Research [https://uprisedigital.com.au/blog/instagram-ads-agency-vs-in-house-when-does-your-business-actually-need-one/](https://uprisedigital.com.au/blog/instagram-ads-agency-vs-in-house-when-does-your-business-actually-need-one/) ### [Instagram Ads Agency vs In-House: When Does Your Business Actually Need One?](https://uprisedigital.com.au/blog/instagram-ads-agency-vs-in-house-when-does-your-business-actually-need-one/) May 17, 2026 Most businesses hire an Instagram ads agency at the wrong point in their growth, then [https://uprisedigital.com.au/blog/facebook-ads-vs-instagram-ads/](https://uprisedigital.com.au/blog/facebook-ads-vs-instagram-ads/) ### [Facebook Ads vs Instagram Ads: Which Platform Delivers Better ROI?](https://uprisedigital.com.au/blog/facebook-ads-vs-instagram-ads/) February 11, 2026 If you’re running paid social for your business, you’ve probably asked yourself: should I put [https://uprisedigital.com.au/blog/instagram-reels-strategy-how-to-go-viral-and-grow-your-brand/](https://uprisedigital.com.au/blog/instagram-reels-strategy-how-to-go-viral-and-grow-your-brand/) ### [Instagram Reels Strategy: How to Go Viral and Grow Your Brand](https://uprisedigital.com.au/blog/instagram-reels-strategy-how-to-go-viral-and-grow-your-brand/) June 6, 2025 Meta reports that Reels are played more than 200 billion times a day across Instagram