--- title: "Instagram Ads for Builders" id: "24171" type: "page" slug: "instagram-ads-for-builders" published_at: "2026-11-05T15:21:50+00:00" modified_at: "2026-11-05T15:21:56+00:00" url: "https://uprisedigital.com.au/instagram-ads-for-builders/" markdown_url: "https://uprisedigital.com.au/instagram-ads-for-builders.md" excerpt: "★ ★ ★ ★ ★ 5.0 Rating Reviews Instagram Ads for Builders: Reels That Turn Into Site Visits We run Instagram ads for builders turning over $2M to $30M. Finished-home tours, build progress reels and display home launches, shot vertical..." --- ★ ★ ★ ★ ★ 5.0 Rating 45+ Reviews # Instagram Ads for Builders: Reels That Turn Into Site Visits We run Instagram ads for builders turning over $2M to $30M. Finished-home tours, build progress reels and display home launches, shot vertical and shown to homeowners in the suburbs you build in. [Get A Free Instagram Ads Audit](#audit) ### Trusted By ## Recent Meta Results for Builders and Construction Instagram ads run inside Meta’s ad system, so these are Meta campaigns built on video and founder-led creative. [All Case Studies](/case-studies/) [Custom Homes KGN Homes: Meta Ads 1 to 6 enquiries a day within 24 hours of the founder-led campaign going live](https://uprisedigital.com.au/case-studies/kgn-homes/) Construction ANI Hire: Founder-Led Video Ads 7x fleet growth in 12 months, from 5 excavators to 15 Home Improvement Better Life Patios: Meta and Google Ads 40% increase in sales in 6 months, with cost per lead down to $24 Instagram Ads for Builders## What Are Instagram Ads for Builders? Instagram ads for builders put your finished homes, build progress and display homes in front of homeowners in Reels, Stories and the feed. They run from Meta’s ad system alongside your Facebook ads, with creative made for a vertical phone screen. [Book a Free Strategy Call](#audit) By [Lakshane Fonseka](https://uprisedigital.com.au/author/lakshane/) . Our guide: [Facebook Ads vs Instagram Ads: Which Platform Delivers Better ROI?](https://uprisedigital.com.au/blog/facebook-ads-vs-instagram-ads/) ## How Instagram Works for Builders On Instagram, homeowners judge your work by what they see in the first few seconds. 1. 01### They Watch a Tour A 30 to 60 second walkthrough of a finished home earns attention. Slogans and award logos alone don’t. 2. 02### They Check Your Grid They tap through to see if your homes look like the one they want to build. 3. 03### They See You Again Retargeting shows build updates and client stories to everyone who watched or visited. 4. 04### They Book a Visit When they’re ready, the ask is an enquiry, a site visit or a display home open day. **9:16**is Meta’s recommended aspect ratio for Instagram Reels video adsMeta Ads Guide, 2026 **35%**of the bottom of a Reels ad should stay clear of text and logosMeta Ads Guide, 2026 ## What Actually Moves Instagram Results for Builders - ### Finished-Home Tours 30 to 60 second walkthroughs, shot vertically, of the kind of home your ideal client wants. Finished homes filmed well are the strongest creative a builder owns. - ### Build Progress as Proof A slab pour won’t win a cold buyer with $2M to spend. We use progress reels in retargeting, for people who already know your work. - ### Display Home Launches Meta is our first channel for opening or filling a display home. We run open-day reels to homeowners in the suburbs around it. - ### Text Inside the Safe Zones Instagram’s buttons and captions cover the top and bottom of a reel. We keep your offer and key text inside Meta’s safe zones on every cut. - ### A Grid That Matches the Ad If your ads sell knockdown rebuilds, your profile should show them too. A homeowner who taps through should see more of the same work. - ### Posts Google Can Find Since 10 July 2025, public posts and reels from professional accounts can appear in search engine results. We caption each project with its build type and suburb. ## Instagram Creative That Sells a Build The first second decides whether a homeowner keeps watching. We plan every reel around the worries they haven’t said out loud, like blowouts, variations and picking the wrong builder. 01### The Owner on Camera Founder-led video put a face behind KGN Homes and ANI Hire. We script it, film it and cut it for Reels, Stories and the feed. 02### Before and After For knockdowns, renovations and extensions, the reveal does the selling. We plan the before shots at the start of the build. 03### Claims and Licence Details ‘Fixed price’ or ‘built in 20 weeks’ must be provable. In Queensland and Victoria, social media counts as advertising that needs your licence or registration details. ## Meet the Team Behind Your Instagram Ads Lakshane Fonseka leads our builder strategy. Our team scripts, films and edits your reels, runs the campaigns and reports on enquiries and contracts. [Meet the team](https://uprisedigital.com.au/about-us/) ## ANI Hire Tripled Its Fleet in 12 Months With Founder-Led Video Ads ANI Hire’s self-run Facebook ads weren’t making the phone ring. We put founder Sam Dennawi on camera talking about his machines, standards and background, ran it on Meta, and caught active searches on Google. The work shifted from 2 to 3 day hires to month-long jobs. [Read the case study](https://uprisedigital.com.au/case-studies/ani-hire/) **3x**fleet, from 5 excavators to 15 185%+ increase in average job value, from about $700 to $2,000+ Team headcount doubled in 12 months ## Why Instagram Ads Matter for Builders Now [Get A Free Instagram Ads Audit](#audit) 72% of custom and boutique builder sites had a Meta Pixel, so most can’t retarget site visitors (Uprise, 2026) 11% of 96 ranking builder websites already use video, footage that can become reels (Uprise, 2026) 8 the year public posts from professional Instagram accounts became indexable by search engines (Instagram) ## Posting on Instagram vs Running Instagram Ads ### Posting Organically - Reaches people who already follow you - Progress shots earn likes, rarely clients - No way to put a guide in front of new homeowners - Hard to tie a post to a signed contract ### Running Instagram Ads - Reaches homeowners in the suburbs you build in - Moves each viewer from tour to guide to visit - Retargets everyone who watched or visited - Tracked through to consultations and contracts Keep posting, because buyers check your grid before they call. Ads decide who sees it. ## How We Do Instagram Ads for Builders From the first shoot to signed contracts. 45+ 5 Star Reviews **5.0**★★★★★ 1 ### Plan the Shoot We pick the build type you want more of and plan reels around it, usually a finished-home tour, a before and after, and the owner on camera. 2 ### Film and Cut for Reels Vertical 9:16, text inside Meta’s safe zones, captions for people watching without sound, and versions for Stories and the feed. 3 ### Launch and Retarget Tours and guides go to homeowners in your area. Viewers and site visitors then see progress updates and client stories. 4 ### Report on Visits and Contracts Monthly reports on enquiries, consultations, site visits and contracts, with the reels that drove them. [Get A Free Instagram Ads Audit](#audit) ## Instagram Ads for Builders Pricing ### From $2,000 a month - Month to month, and you own the ad account - Most builders start at $2,000 to $6,000 a month in ad spend. - We publish our price so you know whether we’re in your range before you book a call. ### What’s included - Reel scripts and shoot planning - Filming and editing for Reels, Stories and feed - Campaign setup with retargeting audiences - Meta Pixel and Conversions API set up - Monthly report on enquiries and contracts ## Get a Free Instagram Ads Audit for Your Building Company - How your profile and reels look to a homeowner comparing builders - Whether you can retarget the people who watch your videos and visit your site - The three reels we’d make first, and who we’d show them to ★ ★ ★ ★ ★ 5.0 Rating 45+ Reviews ### Book Your Free Audit ## Our Clients Love Us See what they’re saying about us and how we’ve helped transform their businesses. Verified 5.0 ★ ★ ★ ★ ★ We came to Uprise Digital at the start of the year. We’re a large residential construction company and our pipeline had really started to shrink. We were only halfway through our insurance limit and our architect pipeline had basically dried up so we knew we needed to find the right marketing partner and fast. From the first conversation Lakshane sat down with us and actually explained the strategy. Rather than just throwing us into a direct funnel they took a value first approach to the marketing which made a lot of sense for our industry. They did proper market research put together all our brochures landing pages ad scripts and basically built the entire strategy from the ground up including all the backend and technical side of things. Working with Ben, Hayley and the rest of the team has been seamless honestly. Within a day of going live we were already getting 5 to 6 inquiries a day which was above the benchmarks the Uprise team had even set for us. We’re working toward 8 figure sales goals so there was real money on the line here. But from the strategy right through to the video production team the whole experience has been awesome. Super happy with where things are heading and already seeing the results on the ground. Sultan Baloch - Owner @ KGN Homes Verified 5.0 ★ ★ ★ ★ ★ We’ve been working with Uprise for a little over a month now and already what a huge difference it’s made having the right people on the job! From the get go Lakshane understood what we needed and Ben on the fortnightly meetings has been a huge help in educating us along the way and ensuring we’re on track to achieving our targets. They even built my business a custom landing page, making my Google ads even more effective. Couldn’t recommend them more highly! Josh Caligiuri - Owner @ JC Earthmoving Verified 5.0 ★ ★ ★ ★ ★ Was a bit hesitant after getting ghosted by another agency but these guys have been unreal for my demo business. The biggest difference is they actually stay in touch and care about getting you wins. Ben, Lakshane and the team don’t just set stuff up and disappear – they’re always checking in, fixing problems straight away and looking at ways to improve things. Only a few weeks in and I’ve already locked in 2 house demos with a builder, got heaps of other quotes out there too. Leads have been solid and yeah some jobs are 4-12 weeks away but thats just how it goes in this game, at least Im building up work. Theyve sorted everything from the Meta ads to retargeting and when I had issues with emails going to promotions or targeting the wrong areas they fixed it immediately. What makes Uprise different – if they dont hear from me they message me first, not the other way around. This is just the start and keen to see where it goes. Would definitely recommend if you want an agency that actually cares. Anthony - Owner @ DemoSpec Verified 5.0 ★ ★ ★ ★ ★ Working with Uprise has been a refreshing change from our past experiences with marketing agencies. From the beginning, the team took the time to understand our products, target audience, and what actually drives enquiries in our industry. That level of attention made all the difference. They’ve helped refine our advertising strategy and improve our content across multiple platforms, leading to a clear increase in both leads and engagement. Communication is consistent, transparent, and genuinely collaborative – something we hadn’t experienced before. We’ve been with Uprise since around February, and the results speak for themselves. It’s great to finally work with a team that delivers on what they promise and brings real value to our business. Highly recommend. Cameron Violet - Superior Panel Verified 5.0 ★ ★ ★ ★ ★ We have been working with the Uprise Digital team now for 3 months. We cannot recommend them highly enough. Very easy and seamless. Coming in to online advertising with quite a reluctant attitude, we have not only seen great success with more opportunities coming in via the ads but also we have found more opportunities coming in across all areas of the business. We have been extremely surprised with how powerful the right Ad plan can be. Thank you team 🙌🏼 Luke Schult - Owner @ LMS Constructions Verified 5.0 ★ ★ ★ ★ ★ Uprise Digital transformed struggling business from 2-day to consistent 6-day operations over several months. Lakshane, Prav, and team provide incredible impact, unwavering support, and are always available for questions and strategy adjustments. Adam El Hawat - Founder @ Demolition4U Verified 5.0 ★ ★ ★ ★ ★ Best business investment made with amazing experience working with Lakshane’s team. Exceptional insight into marketing strategy, creative direction, and prompt communication. Business thriving in second year with Q1/Q2 2025 pipelines completely full. Michael Lack - Founder @ You Do You Productions Verified 5.0 ★ ★ ★ ★ ★ Ethical, professional, efficient, and cost-effective marketing company delivering exceptional results for branding presence, exposure, and revenue growth. Exceeded expectations while actively supporting their ongoing business ownership journey. Scott & Bernadette Jones - Founder @ Better Life Patios, Brisbane Verified 5.0 ★ ★ ★ ★ ★ Friendly, professional service with constant digital marketing campaign updates and communication. Lakshane’s team significantly improved business marketing strategies through their highly effective, results-driven approach that speaks for itself. Jihhad Farache - Founder @ Farache Group, Sydney Verified 5.0 ★ ★ ★ ★ ★ Four months with Lakshane’s team elevated decking and pergola business to the next level. Extremely professional advertisements consistently generating impressive 25-35 high-quality leads per month. David Waechter - Founder @ DW Carpentry Verified 5.0 ★ ★ ★ ★ ★ Outstanding landing pages and comprehensive marketing services for cleaning and building services company. Their expertise, meticulous attention to detail, and results-driven approach greatly boosted online presence. Zihaan Zimzar - Chief Business Manager @ Just Focus Verified 5.0 ★ ★ ★ ★ ★ Lakshane and his team provide exceptional business support with fast response times and quick action when needed. They have excellent systems in place to keep businesses consistently busy and are definitely the right people for generating more leads. Josh Poor - Founder @ The Wallsmiths ## Instagram Ads for Builders Questions, Answered Do Instagram ads work for builders? Yes, for builds people decide on slowly, like custom homes, knockdown rebuilds and display homes. Instagram is visual, so your finished homes on video do most of the selling. Should we run Instagram and Facebook ads separately? Usually from one Meta campaign, because letting Meta choose placements usually costs less. We still cut creative for Reels first, because a vertical video works across both apps. What should a builder show in Instagram ads? Finished-home walkthroughs for new audiences, before and afters for knockdowns and renovations, and the owner on camera. Save build progress for retargeting, where it reassures people who already know you. Do we need our licence number on Instagram? In Queensland, the QBCC counts social media pages as advertising that must carry your licensed name and number. Victoria requires registration details on social media too, and NSW’s building ad rule covers internet ads. Can Instagram posts help us show up on Google? Yes. Since 10 July 2025, public posts and reels from professional accounts run by adults can appear in search engine results. We caption projects with the build type and suburb so they match real searches. How much should we spend on Instagram ads? Most builders start at $2,000 to $6,000 a month in ad spend. Judge it on contracts after at least 6 months. Do you film the content? Yes. We script, film and edit founder-led and project video, as we did for KGN Homes and ANI Hire. ## Related Guides and Research [https://uprisedigital.com.au/blog/facebook-ads-for-builders/](https://uprisedigital.com.au/blog/facebook-ads-for-builders/) ### [Facebook Ads for Builders: How to Fill Your Pipeline Without Architect Referrals](https://uprisedigital.com.au/blog/facebook-ads-for-builders/) September 30, 2026 One Melbourne builder spent $40,000 on Meta ads and signed 3 contracts worth more than $5 million. The lead magnet, retargeting and nurture system behind it, plus tracking data from 278 builder sites. [https://uprisedigital.com.au/blog/facebook-ads-vs-instagram-ads/](https://uprisedigital.com.au/blog/facebook-ads-vs-instagram-ads/) ### [Facebook Ads vs Instagram Ads: Which Platform Delivers Better ROI?](https://uprisedigital.com.au/blog/facebook-ads-vs-instagram-ads/) February 11, 2026 If you’re running paid social for your business, you’ve probably asked yourself: should I put [https://uprisedigital.com.au/blog/google-indexing-instagram/](https://uprisedigital.com.au/blog/google-indexing-instagram/) ### [What Google Indexing Instagram Means For Your Business](https://uprisedigital.com.au/blog/google-indexing-instagram/) July 17, 2025 As of July 10, 2025, Google started indexing public Instagram posts from business and creator