--- title: "Google Ads for Solar" id: "24139" type: "page" slug: "google-ads-for-solar-companies" published_at: "2026-11-05T15:20:40+00:00" modified_at: "2026-11-05T15:20:46+00:00" url: "https://uprisedigital.com.au/google-ads-for-solar-companies/" markdown_url: "https://uprisedigital.com.au/google-ads-for-solar-companies.md" excerpt: "★ ★ ★ ★ ★ 5.0 Rating Reviews Google Ads for Solar Companies, Tracked to Signed Jobs We run Google Ads for solar installers and renewable product brands. Separate residential, battery and commercial campaigns, landing pages built to qualify, and..." --- ★ ★ ★ ★ ★ 5.0 Rating 45+ Reviews # Google Ads for Solar Companies, Tracked to Signed Jobs We run Google Ads for solar installers and renewable product brands. Separate residential, battery and commercial campaigns, landing pages built to qualify, and reporting on cost per sale. [Get A Free Google Ads Audit](#audit) ### Trusted By ## Recent Results for Solar Companies Real solar and energy accounts, measured on cost per lead and cost per sale. [All Case Studies](/case-studies/) [Solar and Energy X Tech Renewables: Google and Meta Ads $ 1 Cost per lead, from a funnel the business owns](https://uprisedigital.com.au/case-studies/x-tech-renewables/) Solar and Energy X Tech Renewables: Google and Meta Ads $7 Cost per acquisition, tracked in GA4 and the CRM Solar and Energy Macquarie Energy: Meta Ads and Funnel 40% Reduction in cost per lead, with ad spend unchanged Solar Google Ads, explained## What Is Google Ads for Solar Companies? Google Ads puts your solar business at the top of the results when someone searches for solar quotes, batteries or installers near them. You pay per click, so the work is picking the right searches, writing claims that hold up, and sending clicks to pages that qualify. [Get a free Google Ads audit](#audit) By [Lakshane Fonseka](https://uprisedigital.com.au/author/lakshane/) . Our guide: [Google Ads for Solar Companies in Australia: The Complete 2026 Guide](https://uprisedigital.com.au/blog/google-ads-for-solar-companies/) ## How Google Ads Works for Solar Four parts decide whether a click becomes a signed job. 1. 01### Search terms Residential, battery and commercial buyers search differently, so each gets its own campaign. 2. 02### Ad copy Savings, rebate and accreditation claims must be accurate under consumer law, every time. 3. 03### Landing page A page for each service area and product that answers price, rebate and warranty questions. 4. 04### Offline tracking Signed jobs imported back into Google Ads, so bidding learns from sales instead of form fills. **$3k to $5k**Our recommended monthly Google Ads budget for one solar service areaUprise Digital, 2026 **1 to 2 wks**Typical time to first leads after a solar Google Ads launchUprise Digital, 2026 ## What Actually Moves Cost Per Sale for Solar Companies - ### Split by Buyer Type Residential, battery and commercial searches get separate campaigns, ads and budgets, so one never starves the others. - ### Mid-Scale Commercial Keywords Solar up to 1 MW installed from 1 October 2026 can now create STCs. We build campaigns for warehouse, farm and factory searches. - ### Negative Keywords We block job seekers, DIY kits, wholesale and free panel searches that spend budget and never turn into an install. - ### Landing Pages per Area Each service area gets its own page with local installs, current rebates and a short qualifying form. - ### Speed to Lead Instant SMS and email alerts reach your sales team the moment a form lands, with automated follow-ups for anyone who doesn’t answer. - ### Offline Conversion Import We send signed jobs back to Google Ads with enhanced conversions for leads, so bids follow sales. ## Ad Copy the ACCC Would Accept The ACCC says consumer law applies even when nobody meant to mislead. These are the solar claims we check before any ad goes live. 01### Savings and Output Bill savings and kWh output claims need reasonable grounds, and the assumptions behind a savings figure can’t be left out. 02### Rebates and Eligibility Rebate and feed-in tariff eligibility must be accurate. The battery discount changes over time, so we date-check every figure. 03### Accreditation Claims Installer accreditation must be true and named correctly. SAA accredits installers and NETCC approves sellers, so we name each right. ## Meet the People Behind Your Solar Ads Lakshane Fonseka and our paid search team build your campaigns, write the ads, build the landing pages and report on cost per signed job every month. [Meet the team](https://uprisedigital.com.au/about-us/) ## X Tech Renewables Hit 150+ Leads a Month After the Rebate Market Cooled X Tech relied on a third-party lead platform until rebates shifted and enquiries dried up. We ran Google Ads for Melbourne homeowners already searching for solar and batteries, Meta ads for those still researching, and a custom landing page built to qualify. A CRM, email nurture and GA4 tracking now show which leads become sales. [Read the case study](https://uprisedigital.com.au/case-studies/x-tech-renewables/) **150+**inbound leads a month, owned by the business **$55**cost per lead and $400 cost per acquisition **15**to 20% of enquiries convert to sales ## Why Google Ads Matters for Solar Companies Now [Get A Free Google Ads Audit](#audit) 72 MW New ceiling for STC-eligible solar installed from 1 October 2026, up from 100 kW (Clean Energy Regulator) 11% Around 30% off eligible home batteries, with the discount falling over time until 2030 (DCCEEW) 8+ NETCC Approved Sellers competing for the same buyers (NETCC, October 2025) ## Search Campaigns vs Performance Max for Solar ### Search Campaigns - You choose the keywords - You see the search terms - Separate residential, battery and commercial budgets - Ad copy you write and approve - Best for high-intent quote searches ### Performance Max - Google decides where ads show - Runs across Search, YouTube, Display, Discover, Gmail and Maps - Less control over placements - Needs strong conversion data to learn - Useful once signed jobs are tracked We start solar accounts on Search and add Performance Max once signed-job data is flowing back into the account. ## How We Do Google Ads for Solar Companies Four steps from audit to scaling what sells. 45+ 5 Star Reviews **5.0**★★★★★ 1 ### Audit Account and Funnel We review your keywords, search terms, ads, landing pages and tracking, and show where your cost per sale leaks. 2 ### Rebuild by Buyer Type Separate residential, battery and commercial campaigns, tight negatives, and ad copy checked against ACCC guidance. 3 ### Launch Pages and Tracking A landing page per service area with a qualifying form, call tracking, and signed jobs imported back into Google Ads. 4 ### Optimise Weekly, Report Monthly Weekly changes based on lead quality and cost per sale, and a monthly report on spend, leads and installs. [Get A Free Google Ads Audit](#audit) ## Google Ads for Solar Pricing ### From $2,000 a month - We recommend $3,000 to $5,000 a month in ad spend for a single solar service area. - We publish our price so you know whether we’re in your range before you book a call. ### What’s included - Campaign build for residential, battery and commercial - Keyword research by suburb and product - Ad copy checked against ACCC guidance - A landing page per service area - Call tracking and offline conversion import - Weekly optimisation and monthly reporting ## Get a Free Solar Google Ads Audit - Which search terms are wasting budget in your account today - Whether your ad claims and landing pages hold up against ACCC guidance - How to split budget across residential, battery and commercial ★ ★ ★ ★ ★ 5.0 Rating 45+ Reviews ### Book Your Free Audit ## Our Clients Love Us See what they’re saying about us and how we’ve helped transform their businesses. Verified 5.0 ★ ★ ★ ★ ★ We came to Uprise Digital at the start of the year. We’re a large residential construction company and our pipeline had really started to shrink. We were only halfway through our insurance limit and our architect pipeline had basically dried up so we knew we needed to find the right marketing partner and fast. From the first conversation Lakshane sat down with us and actually explained the strategy. Rather than just throwing us into a direct funnel they took a value first approach to the marketing which made a lot of sense for our industry. They did proper market research put together all our brochures landing pages ad scripts and basically built the entire strategy from the ground up including all the backend and technical side of things. Working with Ben, Hayley and the rest of the team has been seamless honestly. Within a day of going live we were already getting 5 to 6 inquiries a day which was above the benchmarks the Uprise team had even set for us. We’re working toward 8 figure sales goals so there was real money on the line here. But from the strategy right through to the video production team the whole experience has been awesome. Super happy with where things are heading and already seeing the results on the ground. Sultan Baloch - Owner @ KGN Homes Verified 5.0 ★ ★ ★ ★ ★ We’ve been working with Uprise for a little over a month now and already what a huge difference it’s made having the right people on the job! From the get go Lakshane understood what we needed and Ben on the fortnightly meetings has been a huge help in educating us along the way and ensuring we’re on track to achieving our targets. They even built my business a custom landing page, making my Google ads even more effective. Couldn’t recommend them more highly! Josh Caligiuri - Owner @ JC Earthmoving Verified 5.0 ★ ★ ★ ★ ★ Was a bit hesitant after getting ghosted by another agency but these guys have been unreal for my demo business. The biggest difference is they actually stay in touch and care about getting you wins. Ben, Lakshane and the team don’t just set stuff up and disappear – they’re always checking in, fixing problems straight away and looking at ways to improve things. Only a few weeks in and I’ve already locked in 2 house demos with a builder, got heaps of other quotes out there too. Leads have been solid and yeah some jobs are 4-12 weeks away but thats just how it goes in this game, at least Im building up work. Theyve sorted everything from the Meta ads to retargeting and when I had issues with emails going to promotions or targeting the wrong areas they fixed it immediately. What makes Uprise different – if they dont hear from me they message me first, not the other way around. This is just the start and keen to see where it goes. Would definitely recommend if you want an agency that actually cares. Anthony - Owner @ DemoSpec Verified 5.0 ★ ★ ★ ★ ★ Working with Uprise has been a refreshing change from our past experiences with marketing agencies. From the beginning, the team took the time to understand our products, target audience, and what actually drives enquiries in our industry. That level of attention made all the difference. They’ve helped refine our advertising strategy and improve our content across multiple platforms, leading to a clear increase in both leads and engagement. Communication is consistent, transparent, and genuinely collaborative – something we hadn’t experienced before. We’ve been with Uprise since around February, and the results speak for themselves. It’s great to finally work with a team that delivers on what they promise and brings real value to our business. Highly recommend. Cameron Violet - Superior Panel Verified 5.0 ★ ★ ★ ★ ★ We have been working with the Uprise Digital team now for 3 months. We cannot recommend them highly enough. Very easy and seamless. Coming in to online advertising with quite a reluctant attitude, we have not only seen great success with more opportunities coming in via the ads but also we have found more opportunities coming in across all areas of the business. We have been extremely surprised with how powerful the right Ad plan can be. Thank you team 🙌🏼 Luke Schult - Owner @ LMS Constructions Verified 5.0 ★ ★ ★ ★ ★ Uprise Digital transformed struggling business from 2-day to consistent 6-day operations over several months. Lakshane, Prav, and team provide incredible impact, unwavering support, and are always available for questions and strategy adjustments. Adam El Hawat - Founder @ Demolition4U Verified 5.0 ★ ★ ★ ★ ★ Best business investment made with amazing experience working with Lakshane’s team. Exceptional insight into marketing strategy, creative direction, and prompt communication. Business thriving in second year with Q1/Q2 2025 pipelines completely full. Michael Lack - Founder @ You Do You Productions Verified 5.0 ★ ★ ★ ★ ★ Ethical, professional, efficient, and cost-effective marketing company delivering exceptional results for branding presence, exposure, and revenue growth. Exceeded expectations while actively supporting their ongoing business ownership journey. Scott & Bernadette Jones - Founder @ Better Life Patios, Brisbane Verified 5.0 ★ ★ ★ ★ ★ Friendly, professional service with constant digital marketing campaign updates and communication. Lakshane’s team significantly improved business marketing strategies through their highly effective, results-driven approach that speaks for itself. Jihhad Farache - Founder @ Farache Group, Sydney Verified 5.0 ★ ★ ★ ★ ★ Four months with Lakshane’s team elevated decking and pergola business to the next level. Extremely professional advertisements consistently generating impressive 25-35 high-quality leads per month. David Waechter - Founder @ DW Carpentry Verified 5.0 ★ ★ ★ ★ ★ Outstanding landing pages and comprehensive marketing services for cleaning and building services company. Their expertise, meticulous attention to detail, and results-driven approach greatly boosted online presence. Zihaan Zimzar - Chief Business Manager @ Just Focus Verified 5.0 ★ ★ ★ ★ ★ Lakshane and his team provide exceptional business support with fast response times and quick action when needed. They have excellent systems in place to keep businesses consistently busy and are definitely the right people for generating more leads. Josh Poor - Founder @ The Wallsmiths ## Google Ads for Solar Questions, Answered How much should a solar company spend on Google Ads? We recommend $3,000 to $5,000 a month for a single service area. More areas, battery campaigns or commercial work need more. How fast do Google Ads bring solar leads? Usually within 1 to 2 weeks of launch, with peak performance after 4 to 8 weeks as the account learns. Should we run Performance Max for solar? Start with Search. Performance Max decides where your ads show and needs good conversion data, so we add it once signed jobs feed back into the account. Can we advertise the battery rebate? Yes, if the figure and eligibility are accurate on the day the ad runs. The federal discount is around 30% and falls over time until 2030, so we review rebate copy whenever the rules change. Is Google better than Meta for solar? Google catches people already searching for quotes, so intent is high. Meta reaches homeowners before they search. Most solar companies do best running both and letting the numbers decide the split. Do you run Google Ads for battery and product brands? Yes. Product brands need campaigns on product, comparison and stockist searches, with installer finder pages that send buyers to your network. How much does Google Ads management cost? Our work starts from $2,000 a month. We quote once we know your service areas and products. ## Related Guides and Research [https://uprisedigital.com.au/blog/solar-aggregator-leads-vs-direct-what-2026-australian-cpl-data-actually-says/](https://uprisedigital.com.au/blog/solar-aggregator-leads-vs-direct-what-2026-australian-cpl-data-actually-says/) ### [Solar Aggregator Leads vs Direct: What 2026 Australian CPL Data Actually Says](https://uprisedigital.com.au/blog/solar-aggregator-leads-vs-direct-what-2026-australian-cpl-data-actually-says/) May 7, 2026 Every Australian solar installer scaling past two crews hits the same crossroads: keep buying aggregator [https://uprisedigital.com.au/blog/google-ads-vs-meta-ads-for-australian-solar-installers/](https://uprisedigital.com.au/blog/google-ads-vs-meta-ads-for-australian-solar-installers/) ### [Google Ads vs Meta Ads for Australian Solar Installers: Where the Money Should Actually Go](https://uprisedigital.com.au/blog/google-ads-vs-meta-ads-for-australian-solar-installers/) May 3, 2026 Every solar account we audit in Australia eventually arrives at the same argument inside the [https://uprisedigital.com.au/blog/google-ads-for-solar-companies/](https://uprisedigital.com.au/blog/google-ads-for-solar-companies/) ### [Google Ads for Solar Companies in Australia: The Complete 2026 Guide](https://uprisedigital.com.au/blog/google-ads-for-solar-companies/) March 16, 2026 Google Ads for solar companies in Australia is one of the most effective ways to