--- title: "Google Ads for Property Consultants" id: "24135" type: "page" slug: "google-ads-for-property-consultants" published_at: "2026-11-05T15:20:34+00:00" modified_at: "2026-11-05T15:20:38+00:00" url: "https://uprisedigital.com.au/google-ads-for-property-consultants/" markdown_url: "https://uprisedigital.com.au/google-ads-for-property-consultants.md" excerpt: "★ ★ ★ ★ ★ 5.0 Rating Reviews Google Ads for Real Estate Agencies and Buyers Agents Buyers agent clicks cost a median $18.54 in our research. We make each one count with tight keywords, separate vendor and buyer campaigns,..." --- ★ ★ ★ ★ ★ 5.0 Rating 45+ Reviews # Google Ads for Real Estate Agencies and Buyers Agents Buyers agent clicks cost a median $18.54 in our research. We make each one count with tight keywords, separate vendor and buyer campaigns, and landing pages built to convert. [Get A Free Google Ads Audit](#audit) ### Trusted By ## What Property Clicks Cost in Australia From our July 2026 study of Google Ads costs across 12 Australian cities. [All Case Studies](/case-studies/) [Uprise researchCPC Study: Buyers Agent$18.54median cost per click for buyers agent searchesSee the research](https://uprisedigital.com.au/blog/google-ads-cost-australia/) [Uprise researchCPC Study: Real Estate Agent$8.77median cost per click for real estate agent searchesSee the research](https://uprisedigital.com.au/blog/google-ads-cost-australia/) [Uprise researchCPC Study: Dearest City$30.70buyers agent cost per click in the dearest of the 12 citiesSee the research](https://uprisedigital.com.au/blog/google-ads-cost-australia/) Google Ads for Property## What Is Google Ads for Real Estate? Paid search ads that put your agency or buyers agency at the top of Google when someone searches for an agent, an appraisal or property advice. You pay per click, so the job is buying the right clicks and turning them into conversations. [Get a Free Ads Audit](#audit) By [Lakshane Fonseka](https://uprisedigital.com.au/author/lakshane/) . Our guide: [Google Ads for Property Consultants in Australia: How to Win High-Value Clients in a Trust-First Industry](https://uprisedigital.com.au/blog/google-ads-for-property-consultants-in-australia-how-to-win-high-value-clients-in-a-trust-first-industry/) ## How Google Ads Works for Property Businesses Clicks are expensive in property, so the account structure decides what you pay for. 1. 01### Pick Hiring Searches Bid on buyers agent, appraisal and “sell my house” searches. Leave listing searches to the portals. 2. 02### Filter Out Wasted Clicks Negative keywords block rentals, jobs and real estate courses, so you only pay for potential clients. 3. 03### Send to One Page Each campaign lands on a page built for that search, with proof and one clear next step. 4. 04### Track to Signed Client Calls and forms flow into your CRM, so bidding learns which searches sign appraisals and briefs. **$14.37**median cost per click across property searches in 12 citiesUprise Digital, 2026 **6 of 58**builder Google Ads we followed reached a purpose-built landing pageUprise Digital, 2026 ## What Actually Moves Google Ads Results for Property Businesses - ### Vendor and Buyer Split Owners wanting an appraisal and buyers wanting representation search differently. Each gets its own campaign, budget and landing page. - ### Bidding by Location Buyers agent clicks ran from $3.05 to $30.70 depending on the city in our study. We set bids by area, so budget goes where clients sign. - ### Negative Keyword Lists Rentals, job seekers, licence courses and portal brand searches drain property budgets. We block them from day one and review search terms weekly. - ### Proof in the Ad Licence, REBAA membership, review rating and years in the suburb go into your ad assets, so clicks come from people already leaning your way. - ### Price Rules in Listing Ads From 17 November 2026, NSW sale ads on websites and electronic platforms need a price or price range. Any ad for a specific property is checked against it. - ### Offline Conversion Tracking A buyer brief signed weeks later still counts. We send CRM outcomes back to Google so bidding learns which searches bring in fees. ## Landing Pages That Turn Clicks Into Appraisals At a median $18.54 per buyers agent click, sending paid traffic to a homepage is expensive. In our study of 58 builder ads, only 6 reached a purpose-built landing page. 01### One Page per Campaign An appraisal page for vendors, a buyer brief page for buyers, and an investor page if you advise investors. 02### Proof Above the Fold Licence details, recent sales or purchases, review rating and a named agent, before anyone scrolls. 03### A Short Form and a Phone Number Ask only what you need to call back. Tracked numbers show which keywords produce calls. ## Meet the People Behind Your Google Ads One team builds your campaigns, writes your ads, designs your landing pages and reports on the appraisals and buyer briefs they produce. [Meet the team](https://uprisedigital.com.au/about-us/) ## Why Google Ads Matters for Real Estate Now [Get A Free Google Ads Audit](#audit) $72 median cost per buyers agent click. Every wasted click hurts (Uprise CPC study, Jul 2026) 11M buyer enquiries a month went through realestate.com.au in FY26. Paid search sends enquiries to you (REA Group) 8 Nov 2026 is when NSW sale ads on websites and apps must show a price or price range (NSW Fair Trading) ## Search Ads vs Performance Max for Property ### Search Ads - Show only on searches you choose - Full control of keywords and negatives - Clear cost for each search - Suited to hiring searches with clear intent ### Performance Max - Spreads budget across Search, YouTube, Display, Gmail and Maps - Google picks the placements - Less control over which searches you pay for - Needs strong conversion data to work well We start property clients on Search and test Performance Max once CRM data shows what a signed client looks like. ## How We Do Google Ads for Real Estate Four steps from audit to scaled campaigns. 45+ 5 Star Reviews **5.0**★★★★★ 1 ### Audit Your Account and Market We review your current account, search terms and cost per enquiry, and map the hiring searches in each suburb you serve. 2 ### Build Campaigns and Landing Pages Separate vendor, buyer and investor campaigns, each with its own negative keyword list and a landing page written for that search. 3 ### Connect Tracking to Your CRM Calls, forms and signed clients tracked, so we judge every keyword by the business it brings in. 4 ### Optimise and Scale We monitor daily, cut wasted spend and move budget to the suburbs and searches that sign clients. [Get A Free Google Ads Audit](#audit) ## Google Ads for Property Consultants Pricing ### From $2,000 a month - Ad spend is separate and set to suit your suburbs and goals. - We publish our price so you know whether we’re in your range before you book a call. ### What’s included - Account audit and keyword plan by suburb - Separate vendor, buyer and investor campaigns - Landing page design and copy - Negative keyword and search term management - Call and form tracking linked to your CRM - Monthly report on enquiries and cost per client ## Get a Free Google Ads Audit - Where your current spend goes, including searches that will never hire you - What clicks cost in your suburbs, and which searches are worth bidding on - The campaign and landing page changes most likely to cut your cost per enquiry ★ ★ ★ ★ ★ 5.0 Rating 45+ Reviews ### Book Your Free Audit ## Our Clients Love Us See what they’re saying about us and how we’ve helped transform their businesses. Verified 5.0 ★ ★ ★ ★ ★ We came to Uprise Digital at the start of the year. We’re a large residential construction company and our pipeline had really started to shrink. We were only halfway through our insurance limit and our architect pipeline had basically dried up so we knew we needed to find the right marketing partner and fast. From the first conversation Lakshane sat down with us and actually explained the strategy. Rather than just throwing us into a direct funnel they took a value first approach to the marketing which made a lot of sense for our industry. They did proper market research put together all our brochures landing pages ad scripts and basically built the entire strategy from the ground up including all the backend and technical side of things. Working with Ben, Hayley and the rest of the team has been seamless honestly. Within a day of going live we were already getting 5 to 6 inquiries a day which was above the benchmarks the Uprise team had even set for us. We’re working toward 8 figure sales goals so there was real money on the line here. But from the strategy right through to the video production team the whole experience has been awesome. Super happy with where things are heading and already seeing the results on the ground. Sultan Baloch - Owner @ KGN Homes Verified 5.0 ★ ★ ★ ★ ★ We’ve been working with Uprise for a little over a month now and already what a huge difference it’s made having the right people on the job! From the get go Lakshane understood what we needed and Ben on the fortnightly meetings has been a huge help in educating us along the way and ensuring we’re on track to achieving our targets. They even built my business a custom landing page, making my Google ads even more effective. Couldn’t recommend them more highly! Josh Caligiuri - Owner @ JC Earthmoving Verified 5.0 ★ ★ ★ ★ ★ Was a bit hesitant after getting ghosted by another agency but these guys have been unreal for my demo business. The biggest difference is they actually stay in touch and care about getting you wins. Ben, Lakshane and the team don’t just set stuff up and disappear – they’re always checking in, fixing problems straight away and looking at ways to improve things. Only a few weeks in and I’ve already locked in 2 house demos with a builder, got heaps of other quotes out there too. Leads have been solid and yeah some jobs are 4-12 weeks away but thats just how it goes in this game, at least Im building up work. Theyve sorted everything from the Meta ads to retargeting and when I had issues with emails going to promotions or targeting the wrong areas they fixed it immediately. What makes Uprise different – if they dont hear from me they message me first, not the other way around. This is just the start and keen to see where it goes. Would definitely recommend if you want an agency that actually cares. Anthony - Owner @ DemoSpec Verified 5.0 ★ ★ ★ ★ ★ Working with Uprise has been a refreshing change from our past experiences with marketing agencies. From the beginning, the team took the time to understand our products, target audience, and what actually drives enquiries in our industry. That level of attention made all the difference. They’ve helped refine our advertising strategy and improve our content across multiple platforms, leading to a clear increase in both leads and engagement. Communication is consistent, transparent, and genuinely collaborative – something we hadn’t experienced before. We’ve been with Uprise since around February, and the results speak for themselves. It’s great to finally work with a team that delivers on what they promise and brings real value to our business. Highly recommend. Cameron Violet - Superior Panel Verified 5.0 ★ ★ ★ ★ ★ We have been working with the Uprise Digital team now for 3 months. We cannot recommend them highly enough. Very easy and seamless. Coming in to online advertising with quite a reluctant attitude, we have not only seen great success with more opportunities coming in via the ads but also we have found more opportunities coming in across all areas of the business. We have been extremely surprised with how powerful the right Ad plan can be. Thank you team 🙌🏼 Luke Schult - Owner @ LMS Constructions Verified 5.0 ★ ★ ★ ★ ★ Uprise Digital transformed struggling business from 2-day to consistent 6-day operations over several months. Lakshane, Prav, and team provide incredible impact, unwavering support, and are always available for questions and strategy adjustments. Adam El Hawat - Founder @ Demolition4U Verified 5.0 ★ ★ ★ ★ ★ Best business investment made with amazing experience working with Lakshane’s team. Exceptional insight into marketing strategy, creative direction, and prompt communication. Business thriving in second year with Q1/Q2 2025 pipelines completely full. Michael Lack - Founder @ You Do You Productions Verified 5.0 ★ ★ ★ ★ ★ Ethical, professional, efficient, and cost-effective marketing company delivering exceptional results for branding presence, exposure, and revenue growth. Exceeded expectations while actively supporting their ongoing business ownership journey. Scott & Bernadette Jones - Founder @ Better Life Patios, Brisbane Verified 5.0 ★ ★ ★ ★ ★ Friendly, professional service with constant digital marketing campaign updates and communication. Lakshane’s team significantly improved business marketing strategies through their highly effective, results-driven approach that speaks for itself. Jihhad Farache - Founder @ Farache Group, Sydney Verified 5.0 ★ ★ ★ ★ ★ Four months with Lakshane’s team elevated decking and pergola business to the next level. Extremely professional advertisements consistently generating impressive 25-35 high-quality leads per month. David Waechter - Founder @ DW Carpentry Verified 5.0 ★ ★ ★ ★ ★ Outstanding landing pages and comprehensive marketing services for cleaning and building services company. Their expertise, meticulous attention to detail, and results-driven approach greatly boosted online presence. Zihaan Zimzar - Chief Business Manager @ Just Focus Verified 5.0 ★ ★ ★ ★ ★ Lakshane and his team provide exceptional business support with fast response times and quick action when needed. They have excellent systems in place to keep businesses consistently busy and are definitely the right people for generating more leads. Josh Poor - Founder @ The Wallsmiths ## Google Ads for Property Consultants Questions, Answered How much should a real estate business spend on Google Ads? It depends on your area. Buyers agent clicks ranged from $3.05 to $30.70 by city in our study. We set the budget from local click costs and the number of enquiries you need, then adjust once real data comes in. Should we bid on searches like “houses for sale”? Usually not. Those searchers want listings, and the portals serve them. We bid on searches from people choosing an agent, a buyers agent or an advisor. Can one campaign cover both vendors and buyers? It shouldn’t. Vendors and buyers search differently, convert differently and are worth different amounts to you. Separate campaigns keep budget and reporting clean. Do NSW’s new underquoting laws affect our Google Ads? From 17 November 2026, NSW ads for the sale of residential property on websites and other electronic platforms need a selling price or price range. Any ad for a specific property you’re selling must comply, so we check every listing ad. How quickly will Google Ads bring in enquiries? Ads can run as soon as they’re approved. Enquiries depend on budget and competition in your suburbs, and signed clients take longer, so we track the full path from click to signed agreement. Should we run Facebook and Instagram ads too? Often, yes. Google catches people already searching for an agent, while Meta reaches homeowners and buyers earlier. We run both, so one team reports on every channel. ## Related Guides and Research [https://uprisedigital.com.au/blog/google-ads-cost-australia/](https://uprisedigital.com.au/blog/google-ads-cost-australia/) ### [Google Ads Cost in Australia 2026: CPC Benchmarks Across 5 Industries and 12 Cities](https://uprisedigital.com.au/blog/google-ads-cost-australia/) July 31, 2026 We pulled live Google Ads cost-per-click data for 300 Australian service keywords. The median service click costs $16.19. Trades are the most expensive industry at $22.68, and Newcastle beats Sydney as the priciest city. [https://uprisedigital.com.au/blog/quality-score-explained-how-to-pay-less-per-click-in-australia/](https://uprisedigital.com.au/blog/quality-score-explained-how-to-pay-less-per-click-in-australia/) ### [Quality Score Explained: How to Pay Less Per Click](https://uprisedigital.com.au/blog/quality-score-explained-how-to-pay-less-per-click-in-australia/) April 13, 2026 TLDR: Google Ads Quality Score is a 1 to 10 rating built from expected click-through [https://uprisedigital.com.au/blog/google-ads-for-property-consultants-in-australia-how-to-win-high-value-clients-in-a-trust-first-industry/](https://uprisedigital.com.au/blog/google-ads-for-property-consultants-in-australia-how-to-win-high-value-clients-in-a-trust-first-industry/) ### [Google Ads for Property Consultants in Australia: How to Win High-Value Clients in a Trust-First Industry](https://uprisedigital.com.au/blog/google-ads-for-property-consultants-in-australia-how-to-win-high-value-clients-in-a-trust-first-industry/) March 27, 2026 Property is a trust-first industry. Nobody hands over a $30,000 buyer’s agent fee or a